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	<title>Pricing Archives - EasySAM</title>
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		<title>AI drives surge in complex software pricing models</title>
		<link>https://easysam.co.uk/news/ai-drives-surge-in-complex-software-pricing-models/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 10:51:16 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artifical Intelligence]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Software]]></category>
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					<description><![CDATA[<p>Usage-based charges have risen sevenfold since 2025 - putting pressure on finance teams and increasing the risk of invoicing errors.</p>
<p>The post <a href="https://easysam.co.uk/news/ai-drives-surge-in-complex-software-pricing-models/">AI drives surge in complex software pricing models</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 17th April 2026</h1>				</div>
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									<p>Solvimon says companies are adopting more complex pricing models as AI changes how software is billed. According to the billing platform, usage-based charges have risen sevenfold since 2025.</p>
<p>Its data points to a shift away from flat monthly fees and seat-based pricing towards combinations of subscriptions and consumption-based charges. The fastest-growing software and AI businesses now use nearly five pricing structures on average, up from three over the past year.</p>
<p>That shift is putting pressure on finance teams as AI products create value in ways that do not fit neatly into older billing systems. Businesses are trying to bill for credits, tokens, usage and outcome-based measures alongside standard subscriptions, increasing the risk of invoicing errors and missed revenue.</p>
<p>A Bain &amp; Company analysis of more than 30 established SaaS vendors found that 65% have already introduced hybrid pricing, adding AI usage or outcome metrics to traditional seat-based models. Solvimon argues that the spread of these structures is making billing one of the more fragile parts of the revenue cycle for companies with expanding product lines and more tailored commercial contracts.</p>
<p>Research from MGI found that SaaS companies can lose between 1% and 5% of annual recurring revenue each year through billing leakage caused by errors that repeat in each billing cycle until detected. For chief financial officers, that is bringing greater scrutiny to systems once treated as back-office tools rather than strategic infrastructure.</p>								</div>
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									<p>The issue has become more visible as AI services move into mainstream commercial software. Charging by user made sense when software access was closely tied to headcount. AI tools, however, can be consumed based on compute use, transaction volume or the number of generated outputs.</p>
<p>Companies are responding by layering several charging methods into a single contract. That can help protect margins, but it also adds operational complexity as finance teams reconcile usage data, contract terms and invoices across multiple entities and product lines.</p>
<p>&#8220;At Adyen, we processed almost a trillion euros a year. Billing was the system that could break everything else. When we saw AI companies hitting the same wall with hybrid pricing, multiple entities, and enterprise contracts that limit pricing flexibility, we knew what needed to be built. Pricing models are more complex because of AI and you can no longer price on a per seat basis as the risk of revenue leakage grows from unbilled usage to misconfigured contracts. That&#8217;s why we&#8217;re building accurate, real-time billing infrastructure to ensure companies capture every euro or dollar of earned revenue,&#8221; said Kim Verkooij, co-founder and chief executive officer of Solvimon.</p>
<p>The remarks reflect a broader shift in software economics. AI features often introduce variable costs because providers must pay for infrastructure such as graphics processing, model inference and data processing, making it harder to absorb those charges within a fixed monthly subscription.</p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/ai-drives-surge-in-complex-software-pricing-models/">AI drives surge in complex software pricing models</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Oracle&#8217;s AI obsession could mean higher prices and worse support</title>
		<link>https://easysam.co.uk/news/oracles-ai-obsession-could-mean-higher-prices-and-worse-support/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 09:59:55 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artifical Intelligence]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Support]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37294</guid>

					<description><![CDATA[<p>That's the take from advisors in Oracle negotiations, who say fewer staff at Big Red could mean slower answers and tougher renewals.</p>
<p>The post <a href="https://easysam.co.uk/news/oracles-ai-obsession-could-mean-higher-prices-and-worse-support/">Oracle&#8217;s AI obsession could mean higher prices and worse support</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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									<p>Oracle customers have been warned to watch for changes in support and pricing as Larry Ellison’s company makes huge datacenter spending commitments to support its AI ambitions.</p><p>Advisors in Oracle negotiations said support levels are declining, while costs might increase as discounts disappear. Others have warned of a tougher approach to contract negotiations.</p><p>Oracle is aggressively expanding AI datacenter capacity to serve demand tied to customers and partners including OpenAI, xAI, Meta, Nvidia, and AMD. The deal for OpenAI alone is set to be worth about $300 billion over five years.</p><p>Widespread reports of layoffs affecting thousands of staff came as investor concerns grew over how Oracle would finance its AI datacenter build-out, while borrowing heavily to support the expansion.</p><p>In March, Oracle increased the estimated cost of its fiscal 2026 restructuring plan by $500 million, taking the total to as much as $2.1 billion, as observers anticipated broader job cuts.</p><p>Oracle previously raised $18 billion in debt and has since outlined plans to raise far more, as it funds datacenter investments aimed at meeting surging demand from AI model builders and enterprise customers. Ratings agency Moody’s warned of further borrowing and negative free cash flow as Oracle ramps up its AI infrastructure investment.</p><p>Nick Walter, CTO of professional consulting at commercial advisory firm House of Brick Technologies, said that there were plenty of anecdotal reports that Oracle support outcomes are getting worse, meaning slower service, less skilled help, and “more Oracle Support responses that were obviously written by AI.”</p><p>House of Brick had also seen a recent surge in customers asking for help in reducing Oracle Cloud Infrastructure (OCI) usage or help in negotiation with Oracle over long-term OCI deals, he said. “Many customers who adopted OCI in the last three to five years are suddenly finding out that their renewals are much more expensive because Oracle has eliminated or reduced enterprise discounts, and they are being forced close to public listed pay-as-you-go prices.”</p><p>Customers were also seeking help in response to pressure on Java, with audits and sales pushes and “scary-sounding threats.”</p><p>“This is not a new phenomenon but pressure continues and Java is the main front in Oracle&#8217;s war against their customer&#8217;s pocketbook,” he said.</p><p>Craig Guarente, founder and CEO of Palisade Compliance, said that Oracle was no longer simply putting pressure on customers to license Java; it was conducting official audits. “We&#8217;ve definitely seen in the last few months a return to classic Oracle auditing practices,” he said.</p><p>In 2023, Oracle changed its Java SE subscription model, shifting from a per-user or per-processor basis to per-employee. Critics called the move &#8220;predatory&#8221; as organisations that were using little Java but had a large number of employees could be hit hard by the cost increase. Later that year, research from Gartner showed that costs could be between two and five times greater under the new licensing model for using the same software.</p><p>Guarente also warned of price hikes at OCI contract renewal. “If you&#8217;re not adequately protected, then we&#8217;re getting 9 percent or 10 percent for long term lock in. It all goes back to that original purchase. You had some flexibility in there if you were thoughtful in how you negotiated those contracts. But if you signed the local standard agreement, there&#8217;s no price protection.”</p><p>Eric Guyer, founder of Oracle advisory and consulting firm Advizant, pointed out in a social media post that the margins in software support were much higher than in datacenters.</p><p>“This means the value to Oracle of your software support payments is increasing, desperately so, whereas the value to you is diminishing, and at an increasing rate. I mean this both technically via waning innovation and the more than 8 percent annual inflationary adjustments,” he said.</p><p>Customers are also concerned about the long-term impact of the job losses on their relationship with Oracle, Guyer said.</p><p>“The trend in license negotiations is only indirectly related to Oracle’s shift for now. The layoffs mean companies have lost one or more of their sales contacts. But for apps or the more strategic long-standing relationships, this means customers are wondering what this loss of institutional knowledge will mean for them. I’m not hearing customers wonder if Oracle is de-prioritising its legacy software business just yet, although I see this as an obvious outcome,” he said.</p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/oracles-ai-obsession-could-mean-higher-prices-and-worse-support/">Oracle&#8217;s AI obsession could mean higher prices and worse support</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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		<title>Microsoft exec suggests AI agents will need to buy software licenses, just like employees</title>
		<link>https://easysam.co.uk/news/microsoft-exec-suggests-ai-agents-will-need-to-buy-software-licenses-just-like-employees/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 12:27:47 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artifical Intelligence]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[SaaS]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37286</guid>

					<description><![CDATA[<p>Are AI agents employees or tools? Rajesh Jha has suggested they're new paid "seats," a shift that could reshape SaaS pricing - and spark pushback.</p>
<p>The post <a href="https://easysam.co.uk/news/microsoft-exec-suggests-ai-agents-will-need-to-buy-software-licenses-just-like-employees/">Microsoft exec suggests AI agents will need to buy software licenses, just like employees</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Are AI agents employees or tools? Rajesh Jha has suggested they're new paid "seats," a shift that could reshape SaaS pricing - and spark pushback.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 13th April 2026</h1>				</div>
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									<p>Does your AI agent count as an employee?</p><p>At a recent conference, Microsoft executive Rajesh Jha floated a provocative idea. In a future where companies deploy fleets of AI agents, those agents may need their own identities — logins, inboxes, and even seats inside software systems. If so, AI wouldn&#8217;t shrink software revenue. It could expand it.</p><p>&#8220;All of those embodied agents are seat opportunities,&#8221; Jha said, envisioning organisations with more agents than humans — each effectively a user that must pay for a software license, or &#8220;seat&#8221; in industry lingo.</p><p>That&#8217;s a radical twist in the SaaS pricing debate rattling companies like Microsoft, Salesforce, and Workday. Investors worry AI could hollow out seat-based pricing, the backbone of enterprise software. If one human can manage dozens of agents, why pay for dozens of licenses?</p><p>Jha&#8217;s answer: because those agents are the new users. A company with 20 employees might buy 20 Microsoft 365 licenses today. If each employee gets five AI agents, and the workforce shrinks to 10 people, that could still mean 50 paid seats.</p><p>Not everyone buys it.</p><p>Nenad Milicevic, a partner at AlixPartners, sees the opposite. AI agents will reduce the number of humans interacting with software, slashing licenses. Instead of 20 employees, you might have one person overseeing a handful of agents. That shift would pressure vendors and empower customers to push back on pricing that no longer makes sense.</p><p>Milicevic argues the winners will be open platforms. Companies could charge extra for machine-based access, but risk losing customers to software rivals that let agents operate freely.</p><p>Which brings us back to the core tension: if AI agents are just extensions of you, charging extra feels like double billing. If they&#8217;re autonomous workers, paying for them may be inevitable.</p><p>The answer could define the next decade of software economics.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.businessinsider.com/microsoft-executive-suggests-ai-agents-buy-software-licenses-seats-2026-4" target="_blank" rel="noopener">https://www.businessinsider.com/microsoft-executive-suggests-ai-agents-buy-software-licenses-seats-2026-4</a></span></p>								</div>
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									<p>Lugon Studio via Vecteezy</p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/microsoft-exec-suggests-ai-agents-will-need-to-buy-software-licenses-just-like-employees/">Microsoft exec suggests AI agents will need to buy software licenses, just like employees</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>Microsoft cuts cloud desktop prices by 20 percent</title>
		<link>https://easysam.co.uk/news/microsoft-cuts-cloud-desktop-prices-by-20-percent/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 13:11:37 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[365]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Desktop]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Virtual]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37279</guid>

					<description><![CDATA[<p>The price cut comes at a time when the price of physical PCs are set to rise, thanks to memory shortages and geopolitical issues.</p>
<p>The post <a href="https://easysam.co.uk/news/microsoft-cuts-cloud-desktop-prices-by-20-percent/">Microsoft cuts cloud desktop prices by 20 percent</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
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					<h1 class="elementor-heading-title elementor-size-default">The price cut comes at a time when the price of physical PCs are set to rise, thanks to memory shortages and geopolitical issues.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 10th April 2026</h1>				</div>
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									<p>Microsoft has told its channel partners to get ready for a 20 percent price cut for Windows 365 cloud PCs, effective May 1st.</p><p>The software giant told partners it will cut prices “to make Cloud PCs more cost-effective for small and medium businesses.”</p><p>Microsoft has framed the price cuts as an “update” to the service that will change its performance in two ways:</p>								</div>
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										<span class="elementor-icon-list-text">Reconnects after more than an hour might take slightly longer as the Cloud PC resumes from hibernation (with the same performance once connected).</span>
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									<p>Microsoft calls the above behaviours “a new on-demand start experience” and says it “helps deliver a lower price point while preserving the full Windows 365 Business value and capabilities partners and customers expect.”</p><p>Windows 365 for Business offers three cloudy PCs: a Basic $31/month machine with a pair of vCPUs and 4GB of memory, the $41/month Standard machine with 8GB of RAM, and a $66/month Premium product that offers four vCPUs and 16GB of RAM. All include 128GB of storage. Microsoft sells the same three cloudy PCs under its Enterprise plan. The only difference is that fleets of Business cloud PCs can’t top 300 machines, while the Enterprise plan allows unlimited users.</p><p>The lower prices will kick in whenever existing users sign up for a new subscription, and also apply to new users.</p><p>Microsoft’s price cuts come at a time when the price of physical PCs is set to rise, thanks to memory shortages and geopolitical issues caused by the USA’s war of choice against Iran. PC buyers may also have spotted analyst firm Gartner’s opinion that cloudy PCs now have lower total cost of ownership than laptop computers.</p><p>Virtual PCs have traditionally won favour from buyers in heavily regulated industries that have good reasons to frown on local data storage. Environments where shift workers share hardware, such as healthcare, are also big VDI users.</p><p>Gartner thinks more organisations are finding reasons to consider hosted desktops, and has predicted that by 2027, 20 percent of workers will use a cloudy PC as their main workspace, up from 10 percent in 2019.</p><p>Lowering the cost of Windows 365 therefore looks a lot like Microsoft trying to win more of the PC market at a time buyers have very good reasons to consider a move.</p><p>Microsoft offers two virtual PC products. Windows 365 is its simplified PC-as-a-service offering.</p><p>Azure Virtual Desktop (AVD) is Redmond’s old-school VDI offering, pitched at power users. Microsoft believes some AVD users will get the best experience when their virtual PCs run on-prem, either on its own Azure Local hardware or on Nutanix hardware: the latter company this week proudly began to offer on-prem AVD as a way to extend its desktop virtualisation (VDI) portfolio.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.theregister.com/2026/04/10/microsoft_cuts_cloudy_desktop_prices/" target="_blank" rel="noopener">https://www.theregister.com/2026/04/10/microsoft_cuts_cloudy_desktop_prices/</a></span></p>								</div>
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									MD. Mahmudul Hasan via Vecteezy								</div>
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		<p>The post <a href="https://easysam.co.uk/news/microsoft-cuts-cloud-desktop-prices-by-20-percent/">Microsoft cuts cloud desktop prices by 20 percent</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>Usage pricing leaving software vendors guessing what lands on the invoice</title>
		<link>https://easysam.co.uk/news/usage-pricing-leaving-software-vendors-guessing-what-lands-on-the-invoice/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 12:25:30 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Billing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[Usage]]></category>
		<category><![CDATA[Vendors]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37226</guid>

					<description><![CDATA[<p>'Converting AI capability into sustainable, auditable revenue remains a challenge' a new PwC survey has found.</p>
<p>The post <a href="https://easysam.co.uk/news/usage-pricing-leaving-software-vendors-guessing-what-lands-on-the-invoice/">Usage pricing leaving software vendors guessing what lands on the invoice</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
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									<p>Software companies are leaving money on the table because their core financial systems haven&#8217;t kept pace with the way they sell pay-per-use services, which often now incorporate AI capabilities.</p><p>According to a survey of 350 execs who work for software vendors, conducted by PwC UK and billing infrastructure biz m3ter, 44 percent of UK business leaders say they have trouble measuring the consumption of usage-based software.</p><p>PwC and m3ter claim this measurement blind spot leads to revenue leakage – the gap between the value of what the company sells and the amount actually billed.</p><p>This can take the form of failure to capture usage data, like a subscription overage fee that isn&#8217;t tracked. Or it might reflect out-of-date pricing information, or billing calculation errors.</p><p>M3ter claims that between 4 and 7 percent of annual recurring revenue is potentially at risk from unsophisticated bookkeeping.</p><p>AI services can compound the problem, with the pricing of AI software and services often opaque and difficult to predict.</p><p>With regard to the way that AI complicates billing for companies that use it in their products, the research points to PwC&#8217;s 2026 CEO survey that found &#8220;only 30 percent of companies surveyed reported increased revenue from AI in the last 12 months.&#8221;</p><p>&#8220;The monetisation opportunity exists, but it is clear that converting AI capability into sustainable, auditable revenue remains a challenge,&#8221; the PwC/m3ter report states.</p><p>&#8220;A useful comparison is with the cloud infrastructure sector,&#8221; Griffin Parry, CEO and co-founder of m3ter, said in an email. &#8220;They had similar challenges and over time they developed greater transparency, via both better pricing design and better accessibility of usage and spend data.&#8221;</p><p>But the survey results aren&#8217;t solely reflective of black-box AI billing – sometimes it&#8217;s just inefficient business processes like tracking multiple product lines that combine seat-based and usage-based billing in a spreadsheet.</p><p>The PwC/m3ter survey found that 87 percent of respondents reported that their billing systems and their ERP or general ledger systems were not integrated. And 48 percent said there was no integration between billing and CRM systems.</p><p>Parry argues that transparency is a key theme for corporate customers, in terms of pricing design and the accessibility of usage and billing data.</p><p>&#8220;Good usage pricing should be easy for customers to understand, easy for them to predict (i.e. they can estimate how much they&#8217;d pay in real world scenarios), and with the variable element attached to a good proxy for value (i.e., so that if they use more of your service, they&#8217;ll associate that with being successful),&#8221; said Parry. &#8220;That&#8217;s one way of interpreting transparency, the opposite of opaque.&#8221;</p><p>Parry went on to say that customers won&#8217;t be satisfied with one monthly invoice that summarises usage-based spending.</p><p>&#8220;Instead, they&#8217;ll want to be able to access information about their usage and spend on a near-real-time basis, and for this data to be detailed – i.e., they want access to a usage and billing dashboard, as, say, AWS customers do,&#8221; he explained. &#8220;That&#8217;s the other way of interpreting transparency, access to the data that drives bills.&#8221;</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.theregister.com/2026/03/31/usagebased_billing_muddles_software_vendor_pricing/" target="_blank" rel="noopener">https://www.theregister.com/2026/03/31/usagebased_billing_muddles_software_vendor_pricing/</a></span></p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/usage-pricing-leaving-software-vendors-guessing-what-lands-on-the-invoice/">Usage pricing leaving software vendors guessing what lands on the invoice</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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		<title>SAP CEO pushes AI turnaround with new teams, use-based pricing</title>
		<link>https://easysam.co.uk/news/sap-ceo-pushes-ai-turnaround-with-new-teams-use-based-pricing/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 11:50:12 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Subscription]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37170</guid>

					<description><![CDATA[<p>A new unit will push the adoption of SAP's AI features alongside plans to overhaul how clients are charged, as its legacy subscription model is threatened.</p>
<p>The post <a href="https://easysam.co.uk/news/sap-ceo-pushes-ai-turnaround-with-new-teams-use-based-pricing/">SAP CEO pushes AI turnaround with new teams, use-based pricing</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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				<i aria-hidden="true" class="fas fa-question"></i>				</a>
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						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
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		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
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					<h1 class="elementor-heading-title elementor-size-default">Published on 23rd March 2026</h1>				</div>
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									<p>SAP SE’s Chief Executive Officer Christian Klein is setting up a new unit with hundreds of people to push the adoption of its artificial intelligence features and plans to overhaul how it charges clients as the technology threatens its legacy subscription model.</p><p>As more customers adopt SAP’s new tools in the coming years, the company will charge customers based on AI consumption, moving away from regular software subscriptions, Klein said in an interview in Berlin last week. The company will also create “forward deployed engineering” teams starting in July that will work with customers to develop its AI applications on top of SAP’s technology, he said.</p><p>Klein, 45, characterised the pivot to AI as a reinvention that will change how SAP allocates and rewards employees, how it interacts with customers and the way it takes in revenue. He’s under pressure to prevent clients from switching to alternative tools from generative AI companies, like Anthropic PBC and OpenAI, which have shaken investors’ confidence in traditional enterprise software businesses.</p><p>“It would be foolish to still charge subscription base, because AI is so powerful that it will automate a lot of tasks,” Klein said. Companies deploying AI agents that complete tasks for employees will need fewer users. “This is a big change in the way you price, the way you commercialise.”</p><p>SAP, Europe’s largest software company, has lost about a fifth of its market value since the beginning of the year. Share prices of software companies around the world have plunged in recent weeks on fears that AI tools will eventually upend their business model — particularly that of software-as-a-service companies that still tend to charge for access to their products by the user. The potential for AI, especially agentic AI, to accomplish more tasks in less time is forcing SaaS firms like SAP to rethink how their customers pay.</p><p>The company’s early attempts to introduce AI to its customer base, which it’s said includes more than 90% of Fortune 500 companies and government and military customers globally, haven’t always gone smoothly. Several SAP customers and resellers cast doubt on the AI tools’ performance and questioned their value. Klein earlier this month announced a shake-up of the company’s executive board, relinquishing his responsibilities for sales and increasing time spent on AI. The aim is to “focus more on the next transformation: making SAP an AI company,” he said this week.</p><p>Customers have also struggled with the way the company’s tools are priced. Subscription pricing is predictable, and some executives have had trouble forecasting how much they’ll spend on consumption-based models, Klein said. They’re also grappling with how to transform their operations around AI at scale, and SAP will deploy consultants to help with integrating it. “The excitement is obviously there” to adopt the new technology, he said.</p><p>Klein’s been travelling between the company’s offices in Palo Alto and Bangalore to oversee the development of the company’s AI products and how they can be tailored for customers. He believes SAP’s advantage over Claude and ChatGPT is access to customers’ data and the ability to work closely with them to tailor agents to their specific needs. In the next few years, SAP’s developers will have completely shifted away from features and into building agents, he said.</p><p>“Some people call it micromanagement, I call it going into the machine room and understanding a little bit better what kind of agents we develop,” he said. “At the end, it’s the CEO who’s accountable for making sure that the end-to-end transformation works.”</p><p>In the new forward-deployed-engineering unit, teams will be made up of consultants and developers with industry-specific expertise to help customers deploy tailored AI solutions quickly and gain value from the tools SAP sells, he said. Employees across different departments will be brought together to work with customers to design the tools they need. For example, when working with a client that’s trying to improve delivery times, “you need to talk to the truck drivers and really see what they are doing today — and then you design the solution,” Klein said.</p><p>AI is the Walldorf, Germany-based company’s second major technological pivot in less than a decade. The first was pushing customers away from one-time sales of software they’d run on machines in the office to cloud-based subscriptions. Ultimately, Klein forced the change through, telling enterprise clients that they had to shift their data into the cloud before SAP stopped supporting the older products. The change is expensive and complex for clients. Many are still grappling with it and have yet to start their cloud migrations.</p><p>Internally, some SAP executives have expressed concerns that the company won’t find a strategy to get clients to make this next leap and use the new AI products.</p><p>“You need to redefine, almost forget, what our transactional software did for 50 years,” Klein said. “Completely rethink, redefine, how does finance work? How does supply chain work?”</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.msn.com/en-us/money/other/sap-ceo-pushes-ai-turnaround-with-new-teams-use-based-pricing/ar-AA1YUBW7" target="_blank" rel="noopener">https://www.msn.com/en-us/money/other/sap-ceo-pushes-ai-turnaround-with-new-teams-use-based-pricing/ar-AA1YUBW7</a></span></p>								</div>
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									Suwaree Tangbovornpichet via Vecteezy								</div>
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		<p>The post <a href="https://easysam.co.uk/news/sap-ceo-pushes-ai-turnaround-with-new-teams-use-based-pricing/">SAP CEO pushes AI turnaround with new teams, use-based pricing</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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		<title>VMware, Citrix and M365 price shocks: vendor lock-in comes home to roost</title>
		<link>https://easysam.co.uk/news/vmware-citrix-and-m365-price-shocks-vendor-lock-in-comes-home-to-roost/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 09:02:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Citrix]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[VMware]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37060</guid>

					<description><![CDATA[<p>Most organisations have found themselves with no option but to pay up as prices surge, says VOICE’s Robin Kaufmann.</p>
<p>The post <a href="https://easysam.co.uk/news/vmware-citrix-and-m365-price-shocks-vendor-lock-in-comes-home-to-roost/">VMware, Citrix and M365 price shocks: vendor lock-in comes home to roost</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						</div>
				</div>
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				<div class="elementor-widget-container">
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				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
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					<h1 class="elementor-heading-title elementor-size-default">Most organisations have found themselves with no option but to pay up as prices surge, says VOICE’s Robin Kaufmann.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 27th February 2026</h1>				</div>
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									<p>Massive price increases for licences and IT operations, overly complex and inflexible IT infrastructure: IT decision-makers are painfully aware of their dependence on manufacturers. They struggle with structural risks and often lack the courage to make a change.</p><p>Robin Kaufmann recently reflected the mood among IT decision-makers at the conference of the Microsoft partner association IAMCP in Munich. The head of the powerful user association VOICE speaks for over 450 companies, including many global corporations and medium-sized businesses.</p><p>Citing Gartner’s latest figures for global IT spending: $6.08 trillion &#8211; an increase of 10% &#8211; he added his own assessment: &#8220;On average, companies are spending 0.12% more on IT, which is effectively a zero growth rate, or even a decline in IT budgets when inflation is taken into account. This is the lowest level in many years.&#8221;</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Additional budget is being spent on existing contracts</h3>				</div>
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									<p>According to Kaufmann, any increases in IT budgets are being used solely to maintain the status quo because manufacturers have raised their prices massively.</p><p>The VOICE head mentioned VMware. Under the stewardship of owner Broadcom, prices have risen by an average of 300% among VOICE member companies following licencing changes.</p><p>Kaufmann also cited price increases of up to 33% for Microsoft MS365.</p><p>Partners of Microsoft and other manufacturers including Citrix, which effectively doubled licencing prices, are powerless to control these unexpected and sometimes significant price increases; yet they must defend them to their customers – sometimes being treated badly for their pains. VMware, for example, terminated partners contracts across the board.</p><p>At least VOICE is big enough to fight back. The association managed to negotiate VMware’s price hike down from a 300% to 40%. VOICE represents around €35 billion in IT expenditure: “That certainly impresses the Broadcom/VMware executives in Silicon Valley,&#8221; Kaufmann remarked.</p><p>However, not everyone has the courage to switch providers. It can take three years to migrate a large VMware environment, an effective lock-in. &#8220;That&#8217;s bad for business,&#8221; Kaufmann said.</p><p>If there is a positive to be taken from the price shock, it is this: IT decision-makers are much more aware of the risk of dependence on a single provider. This is confirmed by the 2026 State of Cloud Computing Survey study by Parallels.</p><p>The US technology provider asked IT decision-makers in Germany about their strategies, challenges and priorities. Unsurprisingly, concerns about vendor dependency in end-user computing and cloud are particularly high, with 94% citing this as an issue. &#8220;While the focus last year was primarily on costs and complexity, structural risks will come to the fore in 2026 &#8211; above all, the fear of vendor dependency,&#8221; the study says.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Risk: Roadmaps, predictability, support models – fear of strategic missteps</h3>				</div>
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									<p>IT decision-makers see tying themselves to a single end-user compute (EUC), virtual desktop infrastructure (VDI) or desktop-as-a-service (DaaS) provider as a risk. One in four (26%) expressed strong concern, while 68% expressed at least significant concern. Unclear product roadmaps, lack of predictability and the question of how viable support models will be in the future are viewed particularly critically.</p><p>&#8220;Last year, companies were primarily focused on reducing costs. This year, the focus is on avoiding strategic missteps,&#8221; said Prashant Ketkar, chief technology and product officer at Parallels. &#8220;IT teams … are looking for solutions that bring them automation, support hybrid realities and give them the freedom to adapt their strategy as needed.&#8221;</p><p>When it comes to artificial intelligence, according to the Parallels study, companies are looking to AI primarily to provide efficiency gains in their operations – not additional complexity. IT decision-makers are looking for automated error and issue detection, automatic updates and patches for applications, and significantly reduced administrative effort in day-to-day business.</p><p>But money for investment in AI (if there is any IT budget left after price increases) is scarce. According to the Parallels survey, only just under a third of German IT decision-makers are willing to pay extra for AI functions. &#8220;This points to a clear shift away from experimental pilot projects towards measurable efficiency gains,&#8221; say the authors of the study.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.computing.co.uk/feature/2026/vmware-citrix-m365-price-shocks-vendor-lock-in-comes-home-to-roost" target="_blank" rel="noopener">https://www.computing.co.uk/feature/2026/vmware-citrix-m365-price-shocks-vendor-lock-in-comes-home-to-roost</a></span></p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/vmware-citrix-and-m365-price-shocks-vendor-lock-in-comes-home-to-roost/">VMware, Citrix and M365 price shocks: vendor lock-in comes home to roost</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>Most VMware users still “actively reducing their VMware footprint,” survey finds</title>
		<link>https://easysam.co.uk/news/most-vmware-users-still-actively-reducing-their-vmware-footprint-survey-finds/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 09:05:05 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Broadcom]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[Usage]]></category>
		<category><![CDATA[VMware]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37020</guid>

					<description><![CDATA[<p>CloudBolt's study has found that VMware are still shedding customers since Broadcom's acquisition - but are maximising value from those who remain.</p>
<p>The post <a href="https://easysam.co.uk/news/most-vmware-users-still-actively-reducing-their-vmware-footprint-survey-finds/">Most VMware users still “actively reducing their VMware footprint,” survey finds</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
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						</div>
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				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
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					<h1 class="elementor-heading-title elementor-size-default">CloudBolt's study has found that VMware are still shedding customers since Broadcom's acquisition - but are maximising value from those who remain.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 20th February 2026</h1>				</div>
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									<p>More than two years after Broadcom took over VMware, the virtualisation company’s customers are still grappling with higher prices, uncertainty, and the challenges of reducing vendor lock-in.</p><p>CloudBolt Software have released a report, “<span style="text-decoration: underline;"><a href="https://www.cloudbolt.io/cii-report-the-mass-exodus-that-never-was/" target="_blank" rel="noopener">The Mass Exodus That Never Was: The Squeeze Is Just Beginning</a></span>” that provides insight into those struggles. CloudBolt is a hybrid cloud management platform provider that aims to identify VMware customers’ pain points so it can sell them relevant solutions. In the report, CloudBolt said it surveyed 302 IT decision-makers (director-level or higher) at North American companies with at least 1,000 employees in January. The survey is far from comprehensive, but it offers a look at the obstacles these users face.</p><p>Broadcom closed its VMware acquisition in November 2023, and last month, 88 percent of survey respondents still described the change as “disruptive.” Per the survey, the most cited drivers of disruption were price increases (named by 89 percent of respondents), followed by uncertainty about Broadcom’s plans (85 percent), support quality concerns (78 percent), Broadcom shifting VMware from perpetual licenses to subscriptions (72 percent), changes to VMware’s partner program (68 percent), and the forced bundling of products (65 percent).</p><p>When Broadcom bought VMware, some customers shared horror stories about receiving quotes that showed prices increasing by as much as 1,000 percent. CloudBolt’s survey paints a more modest picture. Fourteen percent of respondents said their VMware costs have at least doubled, while 12 percent reported increases of 50–99 percent, 33 percent reported increases of 24–49 percent, and 31 percent reported increases of less than 25 percent.</p><p>Despite survey participants suggesting smaller price hikes than originally anticipated under Broadcom, companies are still struggling with the pricing changes. Eighty-five percent are concerned that VMware will become even more expensive, according to CloudBolt’s survey.</p>								</div>
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									<p>Broadcom introduced changes to VMware that are especially unfriendly to small- and-medium-sized businesses (SMBs), and Gartner previously predicted that 35 percent of VMware workloads would migrate else by 2028.</p><p>CloudBolt’s survey also examined how respondents are migrating workloads off of VMware. Currently, 36 percent of participants said they migrated 1–24 percent of their environment off of VMware. Another 32 percent said that they have migrated 25–49 percent; 10 percent said that they’ve migrated 50–74 percent of workloads; and 2 percent have migrated 75 percent or more of workloads. Five percent of respondents said that they have not migrated from VMware at all.</p><p>Among migrated workloads, 72 percent moved to public cloud infrastructure as a service, followed by Microsoft’s Hyper-V/Azure stack (43 percent of respondents).</p><p>Overall, 86 percent of respondents “are actively reducing their VMware footprint,” CloudBolt’s report said.</p><p>“The fear has cooled, but the pressure hasn’t—and most teams are now making practical moves to build leverage and optionality—even if for some that includes the realisation that a portion of their estate never moves off VMware,” Mark Zembal, CloudBolt’s chief marketing officer, said in a statement.</p><p>While bundled products, fewer options, resellers, and higher prices make VMware harder to justify for many, especially SMB customers, migration is a long process with its own costs, including time spent researching alternatives and building relevant skills. CloudBolt’s reported multi-platform complexity (52 percent) and skills gaps (33 percent) topped the list of migration challenges.</p><p>“As organisations diversify away from VMware, they inherit the operational burden of managing multiple platforms with different operational and governance models,” the report reads.</p><p>While companies determine the best ways to limit their dependence on VMware, Broadcom can still make money from smaller customers it doesn’t deem necessary for the long term.</p><p>“Their strategy was never to keep every customer,” CloudBolt’s report says. “It was to maximize value from those still on the platform while the market slowly diversifies. The model assumes churn and it’s built to make the economics work anyway. Broadcom has done the maths — and they’re fine with it.”</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://arstechnica.com/information-technology/2026/02/most-vmware-users-still-actively-reducing-their-vmware-footprint-survey-finds/" target="_blank" rel="noopener">https://arstechnica.com/information-technology/2026/02/most-vmware-users-still-actively-reducing-their-vmware-footprint-survey-finds/</a></span></p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/most-vmware-users-still-actively-reducing-their-vmware-footprint-survey-finds/">Most VMware users still “actively reducing their VMware footprint,” survey finds</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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		<title>AI pushes SaaS toward usage-based pricing</title>
		<link>https://easysam.co.uk/news/ai-pushes-saas-toward-usage-based-pricing/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 16:31:19 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Usage]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37012</guid>

					<description><![CDATA[<p>The shift - dubbed the 'SaaSpocalypse' - has already seen $2 trillion of the sectors market value been wiped since the start of 2026.</p>
<p>The post <a href="https://easysam.co.uk/news/ai-pushes-saas-toward-usage-based-pricing/">AI pushes SaaS toward usage-based pricing</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						</div>
				</div>
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				<div class="elementor-widget-container">
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				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
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					<h1 class="elementor-heading-title elementor-size-default">The shift - dubbed the 'SaaSpocalypse' - has already seen $2 trillion of the sectors market value been wiped since the start of 2026.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 19th February 2026</h1>				</div>
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									<p>For roughly 20 years, enterprise software companies have optimised around seats.</p><p>Add users, grow annual recurring revenue and expand multiples.</p><p>That model powered the rise of Salesforce, ServiceNow and hundreds of software-as-a-service (SaaS) companies whose valuations rested on predictable per-user subscriptions.</p><p>Artificial intelligence is beginning to fracture that logic.</p><p>As autonomous agents draft contracts, reconcile invoices, generate marketing copy and triage support tickets without tying activity to a named employee, the link between headcount and software revenue is weakening. Instead of charging per user, vendors are increasingly experimenting with pricing tied to tokens consumed, workflows executed, transactions processed, or measurable business outcomes delivered.</p><p>The shift represents a structural recalibration of SaaS economics rather than its demise.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Per-Seat Pricing Faces Structural Pressure</h3>				</div>
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									<p>The per-seat model worked because it aligned incentives across vendors, customers and investors. Customers could forecast spend based on hiring plans. Vendors enjoyed recurring revenue visibility. Public markets rewarded expansion metrics and net retention rates built on seat growth.</p><p>But AI agents complicate that structure.</p><p>Software companies are reconsidering pricing as AI systems perform work that would previously have required multiple employees, the Financial Times reported. A customer support platform powered by AI, for example, may resolve a growing share of tickets autonomously. Charging per human support representative becomes less intuitive when much of the work is automated.</p><p>Per-seat pricing is not disappearing, but hybrid structures are gaining ground, Bain reported in October. Many vendors are layering AI surcharges on top of base subscriptions, charging additional fees for AI copilots or autonomous capabilities. Others are introducing usage tiers that scale with automation volume, such as the number of claims processed or documents analysed.</p><p>The economic pressure is twofold. First, AI reduces marginal labour needs, weakening the historical correlation between customer hiring and software revenue. Second, AI inference carries real infrastructure costs, especially as models process large volumes of data. Vendors must design pricing that captures value without eroding margins.</p>								</div>
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									<p>Bessemer Venture Partners’ AI pricing framework highlights a shift toward consumption-based models in AI-native firms, where revenue scales with API calls, tokens processed or compute cycles used.</p><p>Enterprise incumbents are adapting that logic. Credit-based systems are emerging, allowing customers to buy pools of AI capacity and allocate them across use cases. Transaction-based pricing is also gaining traction, with vendors charging per automated action, such as a generated marketing asset, reconciled payment or completed compliance review.</p><p>This structure more closely aligns price with output. If an AI system processes 100,000 invoices instead of 10,000, revenue scales accordingly. It also mirrors the cost base of AI infrastructure, where usage directly drives compute expense.</p><p>However, consumption pricing introduces volatility. Usage-based revenue can fluctuate with customer demand, potentially compressing valuation premiums that were built on predictable recurring revenue.</p>								</div>
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									<p>The most aggressive experiments move beyond usage and toward outcomes.</p><p>Some vendors are exploring contracts tied to performance metrics, such as faster loan approvals, higher e-commerce conversion rates or reduced fraud losses. Instead of charging for seats or API calls, they link fees to demonstrable business impact.</p><p>This model shifts risk. Vendors must prove that their AI delivers quantifiable gains. Contracts become more complex, and measurement frameworks grow critical. Yet in a budget environment where executives demand ROI clarity, outcome-linked pricing can resonate.</p><p>Per-seat subscriptions are unlikely to vanish overnight. Many enterprises still value the simplicity and predictability of user-based licensing. As AI agents scale and automate more complex tasks, however, the economic centre of gravity is moving from access to output.</p><p>The SaaS era was built on selling licenses to people. The AI era is beginning to price around what the software actually does.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.pymnts.com/news/artificial-intelligence/2026/ai-moves-saas-subscriptions-consumption/" target="_blank" rel="noopener">https://www.pymnts.com/news/artificial-intelligence/2026/ai-moves-saas-subscriptions-consumption/</a></span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
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									Thanakorn Lappattaranan via Vecteezy								</div>
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		<p>The post <a href="https://easysam.co.uk/news/ai-pushes-saas-toward-usage-based-pricing/">AI pushes SaaS toward usage-based pricing</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>Microsoft licensing changes: how to prepare for additional price hikes</title>
		<link>https://easysam.co.uk/knowledge-base/microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Wed, 17 Dec 2025 08:48:00 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Increase]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Software]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=36381</guid>

					<description><![CDATA[<p>Just over a month since their latest pricing change, Microsoft is back with additional price hikes - here are some actions you can take.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes/">Microsoft licensing changes: how to prepare for additional price hikes</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
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				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
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		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
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				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
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						</div>
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				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
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						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
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				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
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				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
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					<h1 class="elementor-heading-title elementor-size-default">Just over a month since their latest pricing change, Microsoft is back with additional price hikes - here are some actions you can take.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 17th December 2025</h1>				</div>
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									<p>Just over a month after the last pricing change, Microsoft is rolling out another set of significant updates to its licensing structure—changes that will impact IT budgets worldwide.</p><p>Earlier this year, Microsoft eliminated automatic volume-based discounts under Enterprise Agreements (EA), effective November 1, 2025. This move could increase IT budgets by up to 12%.</p><p>Now, Microsoft has announced a new round of price hikes that will go into effect in July across all Microsoft 365 and Office 365 plans, with increases as high as 33%. These changes impact organisations of all sizes, so proactive planning is essential.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">What changed in November 2025: EA discount removal</h3>				</div>
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									Starting November 1, 2025, Microsoft removed automatic volume-based discounts for EA, OSPA and MPSA customers.								</div>
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										<span class="elementor-icon-list-text">All customers now pay Level A list price, regardless of size</span>
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					<h4 class="elementor-heading-title elementor-size-default">What to do now:</h4>				</div>
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										<span class="elementor-icon-list-text">Review your current EA agreement to understand your exposure</span>
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										<span class="elementor-icon-list-text">Explore CSP agreements to mitigate impact</span>
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					<h3 class="elementor-heading-title elementor-size-default">What’s coming next: July 2026 global price hike</h3>				</div>
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									<p>Microsoft announced a global price increase effective July 1, 2026, citing more than 1,100 new features added in the past year—including Copilot and advanced security tools. These adjustments affect various subscription tiers.</p>								</div>
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															<img decoding="async" src="https://easysam.co.uk/wp-content/uploads/2025/12/microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes-1.png" title="microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes-1" alt="microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes-1" loading="lazy" />															</div>
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					<h3 class="elementor-heading-title elementor-size-default">Why Microsoft is raising prices</h3>				</div>
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									<p>SaaS vendors deliver continuous value through frequent feature releases, and Microsoft is no exception. Here’s what Microsoft cites as justification for the increase:</p>								</div>
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										<span class="elementor-icon-list-text"><b>Copilot integration:</b> AI-powered productivity across Word, Excel, PowerPoint, Outlook and OneNote</span>
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											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Security enhancements:</b> Defender for Office P1 added to E3; URL checks for E1 and Business SKUs</span>
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										<span class="elementor-icon-list-text"><b>Management tools:</b> Intune Remote Help, Advanced Analytics, Endpoint Privilege Management for E5</span>
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							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Security Copilot:</b> Embedded in Defender, Entra, Intune and Purview for advanced threat protection</span>
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									<p>According to Microsoft, the new changes reflect the company’s commitment to helping organisations protect people and data, streamline IT operations and embrace the future of work.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">What this means for your budget—and what to do now</h3>				</div>
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									The combined effect of EA discount removal and the July 2026 price hike could significantly increase costs. It’s essential to:								</div>
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										<span class="elementor-icon-list-text">Budget for both changes now</span>
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							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Factor in Copilot add-on costs ($30/user/month)</span>
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											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Align your procurement strategy with Microsoft’s push toward AI and security bundles</span>
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									Proactive steps today can help you avoid budget surprises and position you to take full advantage of Microsoft’s evolving offerings. Stay ahead of the game and make sure to:								</div>
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										<span class="elementor-icon-list-text">Audit licenses and remove inactive users</span>
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								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Explore CSP agreements or multi-year terms</span>
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											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Prepare leadership for combined impact and negotiate early</span>
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									<p><span style="text-decoration: underline;"><a href="https://www.flexera.com/blog/it-asset-management/microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes/" target="_blank" rel="noopener">https://www.flexera.com/blog/it-asset-management/microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes/</a></span></p>								</div>
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									Wichayada Suwanachun via Vecteezy								</div>
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				<article class="elementor-post elementor-grid-item post-37372 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-broadcom tag-costs tag-migration tag-strategy tag-vmware latest_post" role="listitem">
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			<a href="https://easysam.co.uk/knowledge-base/the-vmware-deadline-that-could-reshape-your-it-strategy/" >
				The VMware deadline that could reshape your IT strategy			</a>
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			<p>With VMware Cloud Foundation 9 migration mandated by 2027, many face compressed timelines, cost pressures, and an ever decreasing chance to modernise on their own terms.</p>
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				<article class="elementor-post elementor-grid-item post-37331 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-finops tag-tool latest_post" role="listitem">
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			<a href="https://easysam.co.uk/knowledge-base/making-smarter-finops-tooling-choices-in-2026/" >
				Making smarter FinOps tooling choices in 2026			</a>
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			<p>As cloud spending continues to rise, so does waste. So, the question isn&#8217;t whether you have a FinOps tool&#8230;but whether that tool is fit for purpose.</p>
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				<article class="elementor-post elementor-grid-item post-37362 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-licensing tag-open-source tag-software latest_post" role="listitem">
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		<p>The post <a href="https://easysam.co.uk/knowledge-base/microsoft-licensing-changes-how-to-prepare-for-additional-price-hikes/">Microsoft licensing changes: how to prepare for additional price hikes</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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