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		<title>Microsoft 365 E7 unveiled: biggest licensing change in ten years</title>
		<link>https://easysam.co.uk/news/microsoft-365-e7-unveiled-biggest-licensing-change-in-ten-years/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 11:39:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[365]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artifical Intelligence]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37089</guid>

					<description><![CDATA[<p>The newly confirmed package will consist of Microsoft 365 E5, Microsoft 365 Copilot, and Agent 365 - at a cost of $99 per user per month.</p>
<p>The post <a href="https://easysam.co.uk/news/microsoft-365-e7-unveiled-biggest-licensing-change-in-ten-years/">Microsoft 365 E7 unveiled: biggest licensing change in ten years</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">The newly confirmed package will consist of Microsoft 365 E5, Microsoft 365 Copilot, and Agent 365 - at a cost of $99 per user per month.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 10th March 2026</h1>				</div>
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									<p>Microsoft has confirmed that it will be launching the Microsoft 365 E7 Frontier Worker Suite on May 1. The package consists of Microsoft 365 E5, Microsoft 365 Copilot, and Agent 365. It is the biggest release since Microsoft 365 E5, which came out in 2015. The new suite will cost $99 per user per month.</p><p>Microsoft 365 E5 is currently the most comprehensive option offered by the tech giant. It includes all the familiar Office tools, advanced security tools, and Power BI Pro. Microsoft 365 E7 will further expand the package by including Microsoft 365 Copilot and Agent 365. The latter has been available on a limited basis until now but will become generally available at the same time as the new license.</p><p>Microsoft 365 E7 will be further enhanced with Microsoft Entra Suite and advanced security features from Defender, Intune, and Purview. According to Microsoft, paid use of Copilot has grown by more than 160 percent year-on-year, while daily active use has increased tenfold. Users are therefore more interested in a single solution rather than purchasing multiple tools separately. An E7 license is cheaper than purchasing all the tools separately.</p>								</div>
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									<p>In addition, Wave 3 of Microsoft 365 Copilot will be released, shifting the focus from assistance to what the company calls “embedded agentic capabilities.” These are features that actually perform tasks rather than just providing advice. A notable addition is Copilot Cowork, developed in close collaboration with Anthropic. Cowork can handle long-term, multi-step processes. Think of preparing for a customer meeting: one request is all it takes, after which Cowork builds the presentation, collects financial data, emails team members, and schedules time for preparation.</p>								</div>
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									<p>Cowork is currently being tested with a select group of customers and will be available in March as a research preview through the Frontier program. At the same time, Microsoft is also rolling out the new agentic features in Word, Excel, PowerPoint, and Outlook this month, previously announced as Agent Mode. Wave 2 introduced the first Copilot Agents in September 2024, and Wave 3 goes further by fully integrating Copilot into existing workflows.</p><p>Microsoft emphasises that Copilot has been deliberately designed to be model-diverse. Claude is available today in the regular Copilot Chat via the Frontier program, alongside the latest generation of OpenAI models. Microsoft 365 Copilot already features the Researcher and Analyst agents, powered by OpenAI reasoning models.</p><p>Agent 365 will be generally available as of May 1, 2026. The platform acts as a control panel for AI agents in organisations: IT and security teams get a single central location to oversee, manage, and secure agents. The price is $15 per user per month. Microsoft uses Agent 365 internally as ‘Customer Zero’ and has now mapped more than 500,000 agents within its own company. Over the past 28 days, those agents generated more than 65,000 responses per day for employees. In the preview phase, tens of millions of agents have already been registered in the Agent 365 Registry.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.techzine.eu/news/applications/139361/microsoft-365-e7-unveiled-biggest-licensing-change-in-ten-years/" target="_blank" rel="noopener">https://www.techzine.eu/news/applications/139361/microsoft-365-e7-unveiled-biggest-licensing-change-in-ten-years/</a></span></p>								</div>
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									<p>Yulia Gapeenko via Vecteezy</p>								</div>
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									<a href="https://easysam.co.uk/tag/365/" rel="tag">365</a> | <a href="https://easysam.co.uk/tag/ai/" rel="tag">AI</a> | <a href="https://easysam.co.uk/tag/artifical-intelligence/" rel="tag">Artifical Intelligence</a> | <a href="https://easysam.co.uk/tag/licensing/" rel="tag">Licensing</a> | <a href="https://easysam.co.uk/tag/microsoft/" rel="tag">Microsoft</a>								</div>
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			<p>The CMA expressed “concerns around Microsoft’s licensing practices in the cloud”, and have launched a “strategic market status investigation”.</p>
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				<article class="elementor-post elementor-grid-item post-37236 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-backup tag-hybrid tag-planning latest_post" role="listitem">
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		<p>The post <a href="https://easysam.co.uk/news/microsoft-365-e7-unveiled-biggest-licensing-change-in-ten-years/">Microsoft 365 E7 unveiled: biggest licensing change in ten years</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Changes to Microsoft Product Terms &#8211; March 2026</title>
		<link>https://easysam.co.uk/news/changes-to-microsoft-product-terms-march-2026/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 10:51:06 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Product Terms]]></category>
		<category><![CDATA[Software]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37078</guid>

					<description><![CDATA[<p>A new month brings new changes to some Microsoft Product Terms - read the summary of the latest amendments to be made.</p>
<p>The post <a href="https://easysam.co.uk/news/changes-to-microsoft-product-terms-march-2026/">Changes to Microsoft Product Terms &#8211; March 2026</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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									<p>Microsoft Entra ID Governance External Identities rebranded to Microsoft Entra ID Governance for Guests and updated Windows Server pay-as-you-go enable by Azure Arc License Restrictions.</p><p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="text-decoration: underline;"><a href="https://www.microsoft.com/licensing/terms/productoffering/MicrosoftAzure" target="_blank" rel="noopener">https://www.microsoft.com/licensing/terms/productoffering/MicrosoftAzure</a></span></p>								</div>
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									<p>Removed Microsoft Viva Goals from EU Data Boundary Services table and Availability tables as product has reached end of life and is no longer supported. Added Azure Managed Redis to the Microsoft Azure Core Services section of the Core Online Services table.</p><p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="text-decoration: underline;"><a href="https://www.microsoft.com/licensing/terms/product/PrivacyandSecurityTerms" target="_blank" rel="noopener">https://www.microsoft.com/licensing/terms/product/PrivacyandSecurityTerms</a></span></p>								</div>
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									<p>Updated Windows 10 ESU Cloud Managed Requirements.</p><p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="text-decoration: underline;"><a href="https://www.microsoft.com/licensing/terms/productoffering/WindowsDesktopOperatingSystem" target="_blank" rel="noopener">https://www.microsoft.com/licensing/terms/productoffering/WindowsDesktopOperatingSystem</a></span></p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.microsoft.com/licensing/terms/product/changes/all" target="_blank" rel="noopener">https://www.microsoft.com/licensing/terms/product/changes/all</a></span></p>								</div>
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									<p>Andrea Piacquadio via Pexels</p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/changes-to-microsoft-product-terms-march-2026/">Changes to Microsoft Product Terms &#8211; March 2026</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>VMware, Citrix and M365 price shocks: vendor lock-in comes home to roost</title>
		<link>https://easysam.co.uk/news/vmware-citrix-and-m365-price-shocks-vendor-lock-in-comes-home-to-roost/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 09:02:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Citrix]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[VMware]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37060</guid>

					<description><![CDATA[<p>Most organisations have found themselves with no option but to pay up as prices surge, says VOICE’s Robin Kaufmann.</p>
<p>The post <a href="https://easysam.co.uk/news/vmware-citrix-and-m365-price-shocks-vendor-lock-in-comes-home-to-roost/">VMware, Citrix and M365 price shocks: vendor lock-in comes home to roost</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Most organisations have found themselves with no option but to pay up as prices surge, says VOICE’s Robin Kaufmann.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 27th February 2026</h1>				</div>
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									<p>Massive price increases for licences and IT operations, overly complex and inflexible IT infrastructure: IT decision-makers are painfully aware of their dependence on manufacturers. They struggle with structural risks and often lack the courage to make a change.</p><p>Robin Kaufmann recently reflected the mood among IT decision-makers at the conference of the Microsoft partner association IAMCP in Munich. The head of the powerful user association VOICE speaks for over 450 companies, including many global corporations and medium-sized businesses.</p><p>Citing Gartner’s latest figures for global IT spending: $6.08 trillion &#8211; an increase of 10% &#8211; he added his own assessment: &#8220;On average, companies are spending 0.12% more on IT, which is effectively a zero growth rate, or even a decline in IT budgets when inflation is taken into account. This is the lowest level in many years.&#8221;</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Additional budget is being spent on existing contracts</h3>				</div>
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									<p>According to Kaufmann, any increases in IT budgets are being used solely to maintain the status quo because manufacturers have raised their prices massively.</p><p>The VOICE head mentioned VMware. Under the stewardship of owner Broadcom, prices have risen by an average of 300% among VOICE member companies following licencing changes.</p><p>Kaufmann also cited price increases of up to 33% for Microsoft MS365.</p><p>Partners of Microsoft and other manufacturers including Citrix, which effectively doubled licencing prices, are powerless to control these unexpected and sometimes significant price increases; yet they must defend them to their customers – sometimes being treated badly for their pains. VMware, for example, terminated partners contracts across the board.</p><p>At least VOICE is big enough to fight back. The association managed to negotiate VMware’s price hike down from a 300% to 40%. VOICE represents around €35 billion in IT expenditure: “That certainly impresses the Broadcom/VMware executives in Silicon Valley,&#8221; Kaufmann remarked.</p><p>However, not everyone has the courage to switch providers. It can take three years to migrate a large VMware environment, an effective lock-in. &#8220;That&#8217;s bad for business,&#8221; Kaufmann said.</p><p>If there is a positive to be taken from the price shock, it is this: IT decision-makers are much more aware of the risk of dependence on a single provider. This is confirmed by the 2026 State of Cloud Computing Survey study by Parallels.</p><p>The US technology provider asked IT decision-makers in Germany about their strategies, challenges and priorities. Unsurprisingly, concerns about vendor dependency in end-user computing and cloud are particularly high, with 94% citing this as an issue. &#8220;While the focus last year was primarily on costs and complexity, structural risks will come to the fore in 2026 &#8211; above all, the fear of vendor dependency,&#8221; the study says.</p>								</div>
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									<p>IT decision-makers see tying themselves to a single end-user compute (EUC), virtual desktop infrastructure (VDI) or desktop-as-a-service (DaaS) provider as a risk. One in four (26%) expressed strong concern, while 68% expressed at least significant concern. Unclear product roadmaps, lack of predictability and the question of how viable support models will be in the future are viewed particularly critically.</p><p>&#8220;Last year, companies were primarily focused on reducing costs. This year, the focus is on avoiding strategic missteps,&#8221; said Prashant Ketkar, chief technology and product officer at Parallels. &#8220;IT teams … are looking for solutions that bring them automation, support hybrid realities and give them the freedom to adapt their strategy as needed.&#8221;</p><p>When it comes to artificial intelligence, according to the Parallels study, companies are looking to AI primarily to provide efficiency gains in their operations – not additional complexity. IT decision-makers are looking for automated error and issue detection, automatic updates and patches for applications, and significantly reduced administrative effort in day-to-day business.</p><p>But money for investment in AI (if there is any IT budget left after price increases) is scarce. According to the Parallels survey, only just under a third of German IT decision-makers are willing to pay extra for AI functions. &#8220;This points to a clear shift away from experimental pilot projects towards measurable efficiency gains,&#8221; say the authors of the study.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.computing.co.uk/feature/2026/vmware-citrix-m365-price-shocks-vendor-lock-in-comes-home-to-roost" target="_blank" rel="noopener">https://www.computing.co.uk/feature/2026/vmware-citrix-m365-price-shocks-vendor-lock-in-comes-home-to-roost</a></span></p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/vmware-citrix-and-m365-price-shocks-vendor-lock-in-comes-home-to-roost/">VMware, Citrix and M365 price shocks: vendor lock-in comes home to roost</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Microsoft&#8217;s Japan offices raided in cloud competition probe</title>
		<link>https://easysam.co.uk/news/microsofts-japan-offices-raided-in-cloud-competition-probe/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Thu, 26 Feb 2026 11:42:51 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37051</guid>

					<description><![CDATA[<p>Microsoft's Azure practices come into focus again, with the move following similar action taken by regulators in the UK, EU, US and Brazil.</p>
<p>The post <a href="https://easysam.co.uk/news/microsofts-japan-offices-raided-in-cloud-competition-probe/">Microsoft&#8217;s Japan offices raided in cloud competition probe</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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									<p>Japan’s Fair Trade Commission on Wednesday raided the Tokyo offices of Microsoft Japan as part of an investigation into whether the US technology group improperly restricted customers of its Azure cloud platform from using rival services, raising fresh scrutiny of its licensing practices in the world’s third-largest economy.</p><p>A source with direct knowledge of the matter told Reuters that the watchdog suspects a potential breach of Japan’s Antimonopoly Act relating to unfair trade practices. The person said the regulator is examining whether Microsoft Japan set conditions that effectively prevented customers from running its software on competing cloud platforms or imposed higher fees for doing so.</p><p>The source told Reuters that Japan’s antitrust authorities will also seek clarification from Microsoft’s US parent company as part of the probe. The Japan Fair Trade Commission declined to comment, while Microsoft Japan did not immediately respond to a request for comment.</p><p>According to sources cited by Nikkei, investigators are focusing on whether Microsoft used its strength in products such as Windows Server and Microsoft 365 to steer customers towards Azure. The sources said licensing terms may have limited access to popular services on rival clouds or made their use uneconomical.</p><p>Azure competes globally with Amazon Web Services and Google Cloud for corporate and public sector contracts. Japan’s competition authority has in recent years intensified its oversight of large technology platforms, conducting on-site inspections and issuing corrective orders in digital markets.</p><p>Regulators in Britain, the European Union and the United States have separately examined Microsoft’s cloud practices, while Brazil’s antitrust authority last month opened an administrative investigation into the company’s local unit over cloud services.</p><p>The on-site inspection marks an escalation in Japan’s scrutiny of cloud computing contracts, a fast-growing sector central to corporate IT infrastructure, and could lead to formal orders or other remedies if violations are established.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://nationaltechnology.co.uk/Microsoft_Japan_Raided_In_Cloud_Competition_Probe.phpo.php" target="_blank" rel="noopener">https://nationaltechnology.co.uk/Microsoft_Japan_Raided_In_Cloud_Competition_Probe.phpo.php</a></span></p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/microsofts-japan-offices-raided-in-cloud-competition-probe/">Microsoft&#8217;s Japan offices raided in cloud competition probe</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>From seats to consumption: why SaaS pricing has entered its hybrid era</title>
		<link>https://easysam.co.uk/knowledge-base/from-seats-to-consumption-why-saas-pricing-has-entered-its-hybrid-era/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 12:20:42 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Hybrid]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[SaaS]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37038</guid>

					<description><![CDATA[<p>The SaaS tide is turning. After nearly two decades of relying on seat-based pricing, organisations now want a reflection of real value and usage.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/from-seats-to-consumption-why-saas-pricing-has-entered-its-hybrid-era/">From seats to consumption: why SaaS pricing has entered its hybrid era</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
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					<h1 class="elementor-heading-title elementor-size-default">The SaaS tide is turning. After nearly two decades of relying on seat-based pricing, organisations now want a reflection of real value and usage.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 24th February 2026</h1>				</div>
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									<p>The SaaS industry has reached a turning point. After nearly two decades of relying on seat-based pricing, enterprises now expect pricing that reflects real value and real usage. Hybrid and consumption-based pricing models are becoming the new standard as AI-driven workloads reshape how software is used and consumed.</p><p>This shift accelerated in 2025 and 2026 for three key reasons:</p>								</div>
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										<span class="elementor-icon-list-text">Enterprise customers want pricing aligned to usage, not access. Usage-based and hybrid models have grown exponentially, with adoption by 85% of SaaS leaders and 61% of companies using hybrid pricing by 2025.</span>
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										<span class="elementor-icon-list-text">AI workloads created non-linear consumption patterns that seats can’t capture. AI-augmented features add measurable consumption—tokens, credits, compute minutes—which cannot be priced sensibly per user.</span>
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										<span class="elementor-icon-list-text">Vendors now depend on usage-based monetisation for growth and competitiveness. High-growth SaaS companies (&gt;40% YoY) show 21% median growth when using hybrid models.</span>
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									This guide explores why the industry shifted, how hybrid/consumption pricing works and what leaders must do to remain competitive.								</div>
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									<p>Seat-based pricing assumes predictable usage. In reality, organisations overbought licenses to cover fluctuating team structures, hybrid work and project-based staffing. The result was waste and rising IT spend.</p>								</div>
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					<h4 class="elementor-heading-title elementor-size-default">Reason 2: AI disrupted SaaS economics</h4>				</div>
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									Generative AI doesn’t scale by user. It scales by tokens, compute minutes and model complexity. Seat-based pricing cannot reflect these cost drivers or the value created by AI.								</div>
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					<h4 class="elementor-heading-title elementor-size-default">Reason 3: Enterprise budgets require value clarity</h4>				</div>
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									<p>Leaders want fairness and predictability. Hybrid pricing models grew rapidly because they help organisations better match cost to outcomes.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">The rise of consumption-based pricing</h3>				</div>
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									<p>Consumption-based pricing ties revenue directly to usage—such as API calls, storage or tokens. This creates better alignment between value and spend.</p>								</div>
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				<div class="elementor-widget-container">
					<h4 class="elementor-heading-title elementor-size-default">Why consumption aligns incentives</h4>				</div>
				</div>
				<div class="elementor-element elementor-element-fdcbceb elementor-widget elementor-widget-text-editor" data-id="fdcbceb" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Usage-based pricing aligns vendor economics with customer value:</p>								</div>
				</div>
				<div class="elementor-element elementor-element-e81e642 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="e81e642" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
				<div class="elementor-widget-container">
							<ul class="elementor-icon-list-items">
							<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Customer success drives vendor revenue</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Transparent pricing reduces friction</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Low barriers to entry support adoption</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Realised value accelerates expansion</span>
									</li>
						</ul>
						</div>
				</div>
				<div class="elementor-element elementor-element-52069b6 elementor-widget elementor-widget-text-editor" data-id="52069b6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>The <span style="text-decoration: underline;"><a href="https://metronome.com/state-of-usage-based-pricing-2025" target="_blank" rel="noopener">Metronome 2025 report</a></span> emphasises that 77% of the largest software companies use consumption pricing specifically to unlock revenue expansion from their existing customers.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-ff8c72a elementor-widget elementor-widget-heading" data-id="ff8c72a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">AI’s impact on usage-based adoption</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-01e9750 elementor-widget elementor-widget-text-editor" data-id="01e9750" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>AI redefined the pricing unit. Seats are being replaced by tokens, credits, compute units and AI actions. These workloads are non-linear and volatile, making consumption-based models a natural fit. With AI, the pricing unit fundamentally changed:</p>								</div>
				</div>
				<div class="elementor-element elementor-element-b9adc35 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table" data-id="b9adc35" data-element_type="widget" data-e-type="widget" data-widget_type="eael-data-table.default">
				<div class="elementor-widget-container">
							<div class="eael-data-table-wrap" data-table_id="b9adc35" id="eael-data-table-wrapper-b9adc35" data-custom_responsive="false">
			<table class="tablesorter eael-data-table center" id="eael-data-table-b9adc35">
			    <thead>
			        <tr class="table-header">
									            <th class="" id="" colspan="">
														<span class="data-table-header-text">Old Unit</span></th>
			        				            <th class="" id="" colspan="">
														<span class="data-table-header-text">New Unit</span></th>
			        				        </tr>
			    </thead>
			  	<tbody>
											<tr>
																   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													Seat												</div></div>
											</td>
																													   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													Token												</div></div>
											</td>
																										</tr>
			        						<tr>
																   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													User												</div></div>
											</td>
																													   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													Credit												</div></div>
											</td>
																										</tr>
			        						<tr>
																   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													Login												</div></div>
											</td>
																													   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													Compute unit												</div></div>
											</td>
																										</tr>
			        						<tr>
																   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													Feature												</div></div>
											</td>
																													   											<td colspan="" rowspan="" class="" id="">
												<div class="td-content-wrapper"><div class="td-content">
													AI action/assist												</div></div>
											</td>
																										</tr>
			        			    </tbody>
			</table>
		</div>
	  					</div>
				</div>
				<div class="elementor-element elementor-element-b5d85fb elementor-widget elementor-widget-text-editor" data-id="b5d85fb" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Modern AI workloads often involve:								</div>
				</div>
				<div class="elementor-element elementor-element-a9eed7c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="a9eed7c" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
				<div class="elementor-widget-container">
							<ul class="elementor-icon-list-items">
							<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Multi-step reasoning</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Verification loops</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Context retrieval</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Agent orchestration</span>
									</li>
						</ul>
						</div>
				</div>
				<div class="elementor-element elementor-element-fd56cf6 elementor-widget elementor-widget-text-editor" data-id="fd56cf6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>These dynamics multiply consumption. <span style="text-decoration: underline;"><a href="https://www.deloitte.com/us/en/services/consulting/articles/how-to-navigate-economics-of-ai.html" target="_blank" rel="noopener">As Deloitte notes</a></span>, AI spend has become “volatile and non-linear,” breaking traditional pricing logic.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-b2ca492 elementor-widget elementor-widget-heading" data-id="b2ca492" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h4 class="elementor-heading-title elementor-size-default">Example vendors leading the shift</h4>				</div>
				</div>
				<div class="elementor-element elementor-element-1b9090b elementor-widget elementor-widget-text-editor" data-id="1b9090b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Here’s how major SaaS providers changed pricing structures:								</div>
				</div>
				<div class="elementor-element elementor-element-c6a848d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="c6a848d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
				<div class="elementor-widget-container">
							<ul class="elementor-icon-list-items">
							<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Snowflake:</b> pure consumption: storage + compute + queries</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>AWS:</b> granular metering across thousands of services</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Twilio:</b> per‑API‑call, routing, and capacity units</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>OpenAI / Anthropic:</b> token‑based billing with distinct input/output rates</span>
									</li>
						</ul>
						</div>
				</div>
				<div class="elementor-element elementor-element-02929f5 elementor-widget elementor-widget-text-editor" data-id="02929f5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Even productivity platforms like Microsoft, Notion, and Atlassian now bundle AI usage credits alongside seats, signalling a broad shift across SaaS categories.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-e95be77 elementor-widget elementor-widget-heading" data-id="e95be77" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h4 class="elementor-heading-title elementor-size-default">Hybrid pricing becomes the new default</h4>				</div>
				</div>
				<div class="elementor-element elementor-element-96aed8c elementor-widget elementor-widget-text-editor" data-id="96aed8c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Hybrid pricing combines a predictable base subscription with scalable usage. It has become the fastest-growing model across SaaS because it balances stability with flexibility.</p><p>Common hybrid pricing structures include:</p>								</div>
				</div>
				<div class="elementor-element elementor-element-5fe84eb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="5fe84eb" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
				<div class="elementor-widget-container">
							<ul class="elementor-icon-list-items">
							<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Seats with usage limits</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Included credits per user or tenant</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Credits with overage fees</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Pooled credits across teams</span>
									</li>
						</ul>
						</div>
				</div>
				<div class="elementor-element elementor-element-0afcd64 elementor-widget elementor-widget-text-editor" data-id="0afcd64" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>This variety underscores that hybrid is not a single model, but a category designed for flexibility.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-6e4156c elementor-widget elementor-widget-heading" data-id="6e4156c" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h4 class="elementor-heading-title elementor-size-default">Operational implications for practitioners</h4>				</div>
				</div>
				<div class="elementor-element elementor-element-a7612ad elementor-widget elementor-widget-text-editor" data-id="a7612ad" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Hybrid and usage-based billing increase complexity for teams across FinOps, procurement and SaaS management. They require real-time visibility, multi-dimensional metering and better forecasting.</p><p>AI consumption compounds this complexity by introducing new metrics like tokens, actions and compute cycles. Organisations now need guardrails, alerts and consolidated views of spend across SaaS and cloud environments.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-728c29a elementor-widget elementor-widget-heading" data-id="728c29a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Why visibility matters</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-b522c2c elementor-widget elementor-widget-text-editor" data-id="b522c2c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Without clear consumption data, organisations face budget surprises, uncontrolled AI use and inaccurate renewal planning.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-dbb55e3 elementor-widget elementor-widget-heading" data-id="dbb55e3" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h4 class="elementor-heading-title elementor-size-default">What this means for the future of SaaS pricing</h4>				</div>
				</div>
				<div class="elementor-element elementor-element-15382f8 elementor-widget elementor-widget-text-editor" data-id="15382f8" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>AI will push SaaS toward more multi-metric contracts, combining seats, storage, API calls, credits and tokens.</p><p>FinOps and SaaS management will continue to converge as organisations seek a unified view of technology spend. Vendors will be pressured to increase transparency through real-time dashboards, exportable consumption data and built-in cost governance.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-2105e71 elementor-widget elementor-widget-heading" data-id="2105e71" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h4 class="elementor-heading-title elementor-size-default">Vendors will be forced to increase transparency</h4>				</div>
				</div>
				<div class="elementor-element elementor-element-6049020 elementor-widget elementor-widget-text-editor" data-id="6049020" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									As consumption becomes more central to spend:								</div>
				</div>
				<div class="elementor-element elementor-element-0cc60d6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="0cc60d6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
				<div class="elementor-widget-container">
							<ul class="elementor-icon-list-items">
							<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">Customers will demand real-time dashboards</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">APIs for consumption export will become table stakes</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">In‑portal‑only visibility will become unacceptable</span>
									</li>
								<li class="elementor-icon-list-item">
											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text">AI workloads will require automated cost governance</span>
									</li>
						</ul>
						</div>
				</div>
				<div class="elementor-element elementor-element-51ddc96 elementor-widget elementor-widget-text-editor" data-id="51ddc96" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									The industry will shift from reporting consumption to governing it.								</div>
				</div>
				<div class="elementor-element elementor-element-3d4c9df elementor-widget elementor-widget-heading" data-id="3d4c9df" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Final thoughts on SaaS pricing and the hybrid era</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-effc592 elementor-widget elementor-widget-text-editor" data-id="effc592" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>The move from seat-based pricing to hybrid and consumption models is a structural evolution. Driven by AI, cloud economics and the need for value alignment, these models create a more sustainable and scalable pricing foundation for SaaS vendors and customers.</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e541fdc" data-id="e541fdc" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-504a638 url-break elementor-widget elementor-widget-text-editor" data-id="504a638" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><span style="text-decoration: underline;"><a href="https://www.flexera.com/blog/saas-management/from-seats-to-consumption-why-saas-pricing-has-entered-its-hybrid-era/" target="_blank" rel="noopener">https://www.flexera.com/blog/saas-management/from-seats-to-consumption-why-saas-pricing-has-entered-its-hybrid-era/</a></span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-866c834 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="866c834" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
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					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
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				<div class="elementor-element elementor-element-18d5058 url-break elementor-widget elementor-widget-text-editor" data-id="18d5058" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p>Basit Munir via Vecteezy</p>								</div>
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				<div class="elementor-element elementor-element-6f57eb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6f57eb2" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
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		<p>The post <a href="https://easysam.co.uk/knowledge-base/from-seats-to-consumption-why-saas-pricing-has-entered-its-hybrid-era/">From seats to consumption: why SaaS pricing has entered its hybrid era</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>The Future of Licensing: how Microsoft partners are evolving in 2026</title>
		<link>https://easysam.co.uk/knowledge-base/the-future-of-licensing-how-microsoft-partners-are-evolving-in-2026/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 17 Feb 2026 15:49:09 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Partner]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=36995</guid>

					<description><![CDATA[<p>Gone are the days where licensing was simply about purchasing access to software - and partners are having to pivot accordingly.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/the-future-of-licensing-how-microsoft-partners-are-evolving-in-2026/">The Future of Licensing: how Microsoft partners are evolving in 2026</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
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				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
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		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
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				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
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						</div>
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				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
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						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
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				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
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				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
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					<h1 class="elementor-heading-title elementor-size-default">Licensing</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Gone are the days where licensing was simply about purchasing access to software - and partners are having to pivot accordingly.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 17th February 2026</h1>				</div>
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									<p>Software licensing in 2026 looks dramatically different from what it did even five years ago. What was once considered a back-office procurement task has now become a strategic lever for digital transformation, financial optimisation, and long-term scalability. As organisations deepen their reliance on Microsoft technologies, ranging from Microsoft 365 to Azure and AI-powered services, the role of Microsoft partners is undergoing a profound transformation.</p>
<p>Today, licensing is not simply about purchasing access to software. It is about aligning technology investments with business objectives, managing compliance risks, optimising cloud consumption, and preparing for rapid innovation cycles. The future of licensing is consultative, data-driven, and deeply integrated into corporate strategy.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">The Shift from Transactional to Strategic</h3>				</div>
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									<p>In the past, many businesses viewed partners primarily as resellers who facilitated agreements and processed renewals. That transactional model is fading quickly. In 2026, companies expect advisory-level support that goes far beyond license procurement.</p>
<p>Microsoft’s ecosystem has expanded significantly, with layered subscription tiers, usage-based billing models, and AI add-ons that can dramatically alter total cost of ownership. For many internal IT teams, staying current with constant updates is challenging. Licensing complexity has increased alongside innovation.</p>
<p>This is where the modern Microsoft licensing partner is evolving. Instead of simply fulfilling orders, partners are analysing usage patterns, identifying inefficiencies, and proactively recommending structural changes to licensing environments. They are acting as strategic advisors who understand both technical infrastructure and business growth plans.</p>
<p>The evolution is largely driven by the cloud-first reality of today’s enterprises. Azure consumption models fluctuate monthly, hybrid workforces scale up and down, and AI features are added incrementally. Static licensing strategies no longer work. Businesses need agility, and partners are adapting to deliver it.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">AI Integration Is Redefining Licensing Conversations</h3>				</div>
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									<p>Artificial intelligence has introduced a new layer of complexity to Microsoft licensing. Tools like Microsoft Copilot and AI-powered automation within Microsoft 365 are transforming productivity, but they also introduce new cost structures.</p>
<p>In 2026, organisations must evaluate which employees truly need premium AI functionality and which teams can operate with standard tiers. Deploying AI features across an entire organisation without a clear plan can significantly increase licensing costs.</p>
<p>Rather than encouraging blanket upgrades, forward-thinking partners are taking a measured approach. They conduct usage assessments, pilot programs, and ROI analyses before recommending enterprise-wide adoption. This analytical method ensures that AI investments align with measurable productivity gains.</p>
<p>The advisory role of a Microsoft licensing partner has become particularly valuable in this context. Businesses want clarity on how AI licensing impacts compliance, data governance, and long-term budgeting. With frequent updates to pricing structures and feature bundles, expert guidance has become essential rather than optional.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Compliance and Risk Management in a Complex Landscape</h3>				</div>
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									<p>Regulatory scrutiny and internal audit requirements have intensified in recent years. Organisations operating across multiple regions must ensure that licensing agreements comply with evolving standards and contractual obligations.</p>
<p>Inaccurate licensing can lead to financial penalties, audit stress, and reputational damage. In 2026, compliance is no longer reactive; it is proactive and continuously monitored.</p>
<p>Partners are now offering ongoing compliance management rather than one-time reviews. They monitor subscription allocations, flag under-licensed users, and identify redundant licenses that inflate costs. This continuous optimisation model reduces audit risk while improving financial efficiency.</p>
<p>The future of licensing includes predictive compliance strategies. Advanced analytics tools allow partners to forecast risk areas before they escalate. Instead of scrambling during audits, companies are maintaining clean, transparent licensing environments year-round.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Financial Optimisation and Cost Visibility</h3>				</div>
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									<p>Cost control remains one of the most pressing concerns for organisations navigating economic uncertainty. Microsoft licensing, particularly in cloud environments, can become unpredictable without careful oversight.</p>
<p>Azure consumption varies based on workload intensity, storage usage, and application demands. Microsoft 365 subscriptions fluctuate as companies hire, restructure, or adopt new collaboration tools. Without detailed monitoring, organisations may over-provision licenses or fail to optimise pricing tiers.</p>
<p>Modern partners are integrating financial analytics into their licensing services. They provide visibility into spending trends, identify unused subscriptions, and recommend more cost-effective configurations.</p>
<p>A knowledgeable Microsoft licensing partner plays a critical role in helping organisations transition from reactive spending to strategic budgeting. Rather than viewing licensing as a fixed expense, businesses are learning to treat it as a controllable variable that can be adjusted based on operational priorities.</p>
<p>The emphasis in 2026 is on measurable ROI. Companies want proof that their licensing investments support productivity, innovation, and scalability. Partners are responding with data-backed recommendations and transparent reporting models.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Hybrid Work and Scalable Licensing Models</h3>				</div>
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									<p>The hybrid workforce model continues to influence licensing decisions. Organisations are no longer confined to centralised office environments. Employees work remotely, across borders, and within flexible team structures.</p>
<p>This fluidity requires adaptable licensing frameworks. Seasonal staffing increases, contractor onboarding, and global expansion demand scalable subscription models.</p>
<p>Microsoft’s New Commerce Experience (NCE) introduced more structured commitments, which initially reduced flexibility. In response, partners have evolved their service models to help businesses anticipate workforce changes and select appropriate commitment terms.</p>
<p>Rather than locking into rigid structures, companies are working with advisors who analyse hiring projections, geographic expansion plans, and digital transformation initiatives before finalising licensing agreements.</p>
<p>This consultative approach reflects a broader shift in the partner ecosystem. The emphasis is no longer on short-term sales cycles but on long-term collaboration.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">The Rise of Managed Licensing Services</h3>				</div>
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									<p>Another key development in 2026 is the rise of managed licensing services. Organisations increasingly prefer outsourcing licensing oversight to specialists who can continuously optimise their environment.</p>
<p>Managed licensing goes beyond procurement. It includes performance monitoring, subscription reallocation, renewal planning, and cost forecasting. This model ensures that licensing remains aligned with strategic goals as business conditions evolve.</p>
<p>Instead of periodic interventions, partners now provide ongoing lifecycle management. They review usage trends quarterly, adjust allocations based on operational shifts, and prepare businesses well in advance of renewal deadlines.</p>
<p>This proactive model reduces stress for IT and finance teams while improving operational efficiency. It also strengthens the strategic relationship between businesses and their trusted advisors.</p>								</div>
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									<p>In 2026, data is central to every licensing conversation. Decisions are no longer based solely on vendor recommendations or historical agreements. Instead, analytics platforms provide granular insights into application usage, collaboration patterns, and infrastructure demands.</p>
<p>Partners are leveraging this data to design smarter licensing architectures. They simulate multiple scenarios, compare pricing models, and forecast long-term financial impact before implementing changes.</p>
<p>This analytical approach empowers business leaders to make informed decisions. It shifts licensing from guesswork to precision planning.</p>
<p>As organisations continue integrating advanced technologies, licensing strategies must evolve in parallel. Data-driven advisory services ensure that licensing remains agile and aligned with innovation.</p>								</div>
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									<p>Perhaps the most significant transformation in 2026 is the strengthening of strategic partnerships. Licensing discussions now intersect with cybersecurity, AI governance, digital workplace transformation, and cloud modernisation initiatives.</p>
<p>The partner’s role extends into broader IT strategy conversations. Licensing decisions influence infrastructure design, collaboration frameworks, and digital experience initiatives.</p>
<p>Businesses are increasingly selective about whom they trust with these responsibilities. They seek partners who combine technical expertise with financial insight and long-term vision.</p>
<p>This evolution reflects a broader understanding that licensing is foundational to digital success. Without optimised agreements, even the most advanced technology deployments can become financially unsustainable.</p>								</div>
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									<p>The future of licensing is dynamic, consultative, and deeply embedded within enterprise strategy. As Microsoft continues to expand its ecosystem and introduce AI-driven capabilities, complexity will inevitably grow.</p>
<p>However, complexity does not have to mean confusion. In 2026, the most successful organisations are those that treat licensing as a strategic function supported by expert guidance.</p>
<p>Microsoft partners are rising to meet this demand. They are leveraging analytics, automation, and advisory expertise to help businesses maximise value while minimising risk.</p>
<p>Licensing is no longer about purchasing access to software, it is about enabling innovation, ensuring compliance, and optimising investment in a rapidly evolving digital landscape.</p>
<p>As organisations plan for the next wave of technological advancement, their licensing strategies will play a pivotal role in determining both agility and profitability. The evolution of Microsoft partners signals a future where licensing is not a constraint, but a catalyst for sustainable growth.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.onrec.com/news/news-archive/the-future-of-licensing-how-microsoft-partners-are-evolving-in-2026" target="_blank" rel="noopener">https://www.onrec.com/news/news-archive/the-future-of-licensing-how-microsoft-partners-are-evolving-in-2026</a></span></p>								</div>
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									<p>Kulpreya Chaichatpornsuk via Vecteezy</p>								</div>
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									<a href="https://easysam.co.uk/tag/future/" rel="tag">Future</a> | <a href="https://easysam.co.uk/tag/licensing/" rel="tag">Licensing</a> | <a href="https://easysam.co.uk/tag/microsoft/" rel="tag">Microsoft</a> | <a href="https://easysam.co.uk/tag/partner/" rel="tag">Partner</a>								</div>
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			<p>The CMA expressed “concerns around Microsoft’s licensing practices in the cloud”, and have launched a “strategic market status investigation”.</p>
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		<p>The post <a href="https://easysam.co.uk/knowledge-base/the-future-of-licensing-how-microsoft-partners-are-evolving-in-2026/">The Future of Licensing: how Microsoft partners are evolving in 2026</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>FTC digs deeper into Microsoft’s bundling and licensing practices</title>
		<link>https://easysam.co.uk/news/ftc-digs-deeper-into-microsofts-bundling-and-licensing-practices/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 16 Feb 2026 12:23:21 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Investigation]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[USA]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=36984</guid>

					<description><![CDATA[<p>The federal agency has begun seeking answers from the company's rivals on the tech giant's licensing and other business practices.</p>
<p>The post <a href="https://easysam.co.uk/news/ftc-digs-deeper-into-microsofts-bundling-and-licensing-practices/">FTC digs deeper into Microsoft’s bundling and licensing practices</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Licensing</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">The federal agency has begun seeking answers from the company's rivals on the tech giant's licensing and other business practices.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 16th February 2026</h1>				</div>
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									<p>The US Federal Trade Commission (FTC) seems to be doubling down on its investigation of Microsoft and the tech giant’s potentially shady bundling and licensing practices.</p><p>According to a Bloomberg report, the federal agency has been issuing civil investigative demands (CIDs) to companies that compete with Microsoft in the business software and cloud computing markets.</p><p>CIDs are powerful, subpoena-like mandates used by government agencies to investigate potential violations of civil law, typically before a formal complaint or lawsuit is filed.</p><p>According to inside sources, at least a half-dozen companies have received these requests, which ask a range of questions around Microsoft’s licensing and other business practices, the report said. The FTC is also seeking information on Microsoft’s bundling of AI, security, and identity software into other products, including Windows and Office.</p><p>This development is the latest in an ongoing, nearly year-and-a-half-long probe into whether the company is illegally monopolising several markets critical to modern enterprises. It also seems to indicate that the federal government is seeking evidence that Microsoft makes it difficult, more expensive, or near-impossible for companies to use Windows, Office, or other of its products on competitors’ cloud services.</p><p>“To say Microsoft is a serial offender with regard to stretching the limits of anti-trust law would be the understatement of the century,” said Scott Bickley, advisory fellow at Info-Tech Research Group. “Microsoft embodies the mantra of ‘beg forgiveness vs asking permission’ and leverages its scale to force bundled products upon its customer base.”</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Licensing and bundling tactics could crowd out competitors</h3>				</div>
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									<p>The FTC launched its wide-ranging investigation into Microsoft in November 2024, issuing a CID compelling the company to turn over roughly a decade’s worth of data about its operations (from 2016 to 2025).</p><p>The agency is closely examining the tech giant’s age-old practice of bundling its Office productivity and security software in with its cloud services. This could potentially violate antitrust laws if the company is exploiting its dominance in the productivity space to gain unfair advantages in cloud computing and cybersecurity markets.</p><p>Notably, the FTC is looking into how Microsoft structures licensing in a way that impedes customers from switching to rival offerings. This would constitute unfair practice and put competitors at a disadvantage.</p><p>Microsoft has fought back against the claims, and, following complaints across global markets, made some changes intended to loosen its policies. For instance, recent decisions in the EU forced the unbundling of Teams from the Office suite. However, this “ironically resulted in net higher pricing for EU consumers,” said Info-Tech’s Bickley.</p><p>Additionally, the CISPE consortium of European cloud providers reached an agreement with Microsoft in mid-2025; the cloud giant agreed to pay €20 million ($23.7 million today) to smaller cloud providers excluded from offering Microsoft services under a hosted model, and to update its software licensing terms to allow European providers to run Microsoft software on their own platforms at prices equal to Microsoft’s.</p><p>However, Bickley pointed out, recent complaints allege that the company has not delivered on this promise.</p><p>It’s important to note that these “half-hearted measures” in the EU do not apply to US-based Microsoft customers, he pointed out. Allegations around product tying, notably with Microsoft 365, continue to arise regularly in the US.</p><p>For instance, Microsoft’s Listed Providers program does not allow Microsoft on-premises software to be deployed on certain dedicated hosted cloud services, including rivals Amazon, Google, and Alibaba, without mobility rights and Software Assurance (SA), its volume licensing support add-on. Bickley pointed out that Microsoft “strategically” excludes products from its License Mobility program which allows customers to move workloads to other clouds.</p><p>Some of these excluded products and applications include Windows Server, Visual Studio, Windows desktop OS, Microsoft Office, and Microsoft 365. Previously, such products could be deployed in a dedicated cloud environment, but Microsoft changed the rules in October 2019, restricting this option to licenses purchased with SA and mobility rights. Bickley pointed out that this only applies to Listed Providers and excludes traditional outsourcing services.</p><p>In other questionable commercial practices, Microsoft also makes the purchase of its Microsoft 365 E5 top-tier subscription plan the “only viable short-term economic choice” compared to cheaper options like Microsoft 365 E3, even where the purchase results in a “material amount of shelfware,” said Bickley.</p><p>“Licensing of several security products is obscure, and upon audit, Microsoft frequently forces customers to upgrade their entire suite to E5 in order to attain compliance,” he noted.</p><p>Future concerns will likely centre around potential bundling or integration of AI services such as Microsoft Copilot, “for which the consumption metrics will be ambiguous and [the services will be] difficult, if not impossible, to disable for IT administrators,” said Bickley.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Relationship with OpenAI</h3>				</div>
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									<p>While much of the initial query, and subsequent ones, have focused on licensing and bundling, the FTC is also looking into the company’s relationship with OpenAI, and raising questions about Microsoft’s datacenters, capacity constraints, and AI spending and research.</p><p>Notably, the tech giant’s initial $1 billion investment in OpenAI has grown into a multi-billion-dollar partnership, with Microsoft rolling out ChatGPT-powered features across its product line in 2023. The FTC is examining whether the relationship is an undisclosed merger that should have been subject to antitrust review.</p><p>Further, the federal agency is scrutinising Microsoft’s alleged decision to scale back its own AI research following the OpenAI investment, potentially reducing competition.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Tactics ‘remarkably the same’</h3>				</div>
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									<p>Ultimately, all of this recalls the industry-shaping 1990s US federal investigation into Microsoft’s monopoly of desktop software and web browsers. A federal judge ruled at the time that the company deliberately built the Internet Explorer (IE) browser into Windows to edge out rivals like the now-defunct Netscape.</p><p>And, analysts note, it’s an indication that Microsoft hasn’t learned from those past lessons.</p><p>“While technology and trends may have evolved since Microsoft’s first anti-trust case in 1998, where they were forced to unbundle IE from Windows OS, their tactics have stayed remarkably the same,” Bickley noted.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.cio.com/article/4132371/ftc-digs-deeper-into-microsofts-bundling-and-licensing-practices.html" target="_blank" rel="noopener">https://www.cio.com/article/4132371/ftc-digs-deeper-into-microsofts-bundling-and-licensing-practices.html</a></span></p>								</div>
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									Sasirin Pamai via Vecteezy								</div>
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									<a href="https://easysam.co.uk/tag/investigation/" rel="tag">Investigation</a> | <a href="https://easysam.co.uk/tag/licensing/" rel="tag">Licensing</a> | <a href="https://easysam.co.uk/tag/microsoft/" rel="tag">Microsoft</a> | <a href="https://easysam.co.uk/tag/usa/" rel="tag">USA</a>								</div>
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			<p>The CMA expressed “concerns around Microsoft’s licensing practices in the cloud”, and have launched a “strategic market status investigation”.</p>
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				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/half-of-vmware-users-plan-to-reduce-usage-by-2028/" tabindex="-1" >
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			<a href="https://easysam.co.uk/news/half-of-vmware-users-plan-to-reduce-usage-by-2028/" >
				Half of VMware users plan to reduce usage by 2028			</a>
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			<p>A silent exodus is brewing, but other customers say they feel trapped according to a survey by independent analyst firm Virtified.</p>
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		<p>The post <a href="https://easysam.co.uk/news/ftc-digs-deeper-into-microsofts-bundling-and-licensing-practices/">FTC digs deeper into Microsoft’s bundling and licensing practices</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<item>
		<title>Oracle Java licensing worries are percolating through the userbase</title>
		<link>https://easysam.co.uk/news/oracle-java-licensing-worries-are-percolating-through-the-userbase/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 13 Feb 2026 10:11:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Java]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Survey]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=36976</guid>

					<description><![CDATA[<p>Renewed research has found nine in ten customers are concerned, as pricing changes push many toward open source alternatives.</p>
<p>The post <a href="https://easysam.co.uk/news/oracle-java-licensing-worries-are-percolating-through-the-userbase/">Oracle Java licensing worries are percolating through the userbase</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 13th February 2026</h1>				</div>
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									<p>Concerns over changes to Oracle&#8217;s Java licensing strategy are hitting more than nine out of ten users as businesses struggle to adapt to the regime, according to research.</p><p>A study from Dimensional Research shows that 92 percent of the 2,000 respondents reported being concerned about Oracle Java pricing, up from 82 percent in the same survey last year. Those stating they were very concerned about the changes leapt from 19 percent in 2025 to 29 percent this year.</p><p>In 2023, Oracle changed its Java SE subscription model, shifting from a per-user or per-processor basis to per-employee. Critics called the move &#8220;predatory&#8221; as organisations that were using little Java but had a large number of employees could be hit hard by the cost increase.</p><p>Later that year, research from Gartner showed that costs could be between two and five times greater under the new licensing model for using the same software.</p><p>Anxiety over the new charging model is a major driver pushing Java users to look for alternatives. Eighty-one percent of users have migrated, are migrating, or plan to migrate all or some of their Oracle Java to an open source alternative, according to the survey of global tech pros.</p><p>A number of alternatives to Oracle exist for running OpenJDK applications in production, including Bellsoft Liberica, IBM Semeru, and Azul Platform Core. Concern over the licensing change continues to spike because awareness is still filtering through the user community, said Gil Tene, CTO and co-founder of Java support and technology provider Azul Systems, which commissioned the research.</p><p>&#8220;For most of them, the way they find out is a conversation with an Oracle salesperson, and that conversation starts at some place in the organisation, but then it takes a while for that to make it through the organisation, to the people actually looking at financial implications and the budget.&#8221;</p><p>Tene said the users were also waking up to the fact that a strategy to gradually move off Oracle Java does not solve the licensing problem.</p><p>&#8220;The shift that happened about a little under three years ago is that they went from volume-based to employee-based pricing. It&#8217;s enough for one employee in the company to use one copy of Java from Oracle, for the company to be on the hook for paying per employee, for the entire employee base,&#8221; he claimed.</p><p>A separate study from Dimensional Research published last year found that 73 percent of Oracle Java users had been audited in the last three years.</p><p>Another pressure on Java costs has been the shift to the cloud. The latest Dimensional Research data shows 97 percent of participants have taken actions to reduce their public cloud costs, including using a high-performance Java platform (41 percent). However, 74 percent of organisations say they still have more than 20 percent unused compute capacity in their public cloud environments.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.theregister.com/2026/02/10/oracle_java_licensing/" target="_blank" rel="noopener">https://www.theregister.com/2026/02/10/oracle_java_licensing/</a></span></p>								</div>
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									<p>Titiwoot Weerawong via Vecteezy</p>								</div>
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									<a href="https://easysam.co.uk/tag/java/" rel="tag">Java</a> | <a href="https://easysam.co.uk/tag/licensing/" rel="tag">Licensing</a> | <a href="https://easysam.co.uk/tag/oracle/" rel="tag">Oracle</a> | <a href="https://easysam.co.uk/tag/survey/" rel="tag">Survey</a>								</div>
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			<p>The CMA expressed “concerns around Microsoft’s licensing practices in the cloud”, and have launched a “strategic market status investigation”.</p>
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		<p>The post <a href="https://easysam.co.uk/news/oracle-java-licensing-worries-are-percolating-through-the-userbase/">Oracle Java licensing worries are percolating through the userbase</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Early win for VMware in lawsuit against Siemens</title>
		<link>https://easysam.co.uk/news/early-win-for-vmware-in-lawsuit-against-siemens/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Thu, 12 Feb 2026 10:55:30 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Broadcom]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[VMware]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=36967</guid>

					<description><![CDATA[<p>VMware wanted the case to be heard in a US court, as opposed to Siemens' preference of Germany - with the judge ruling in favour of VMware's position.</p>
<p>The post <a href="https://easysam.co.uk/news/early-win-for-vmware-in-lawsuit-against-siemens/">Early win for VMware in lawsuit against Siemens</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">VMware wanted the case to be heard in a US court, as opposed to Siemens' preference of Germany - with the judge ruling in favour of VMware's position.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 12th February 2026</h1>				</div>
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									<p>VMware appears to have won an early procedural victory in its lawsuit against Siemens. The judge ruled in favour of VMware’s position that the US court has jurisdiction, despite Siemens’s request to move the case to Germany.</p><p>The case began in March 2025, when VMware discovered that Siemens’s US branch had provided a list of software that included many more products than had been licensed. VMware sued Siemens because, according to VMware, the industrial group refused to cooperate with a license audit and demanded that VMware provide extended product support for potentially unlicensed software.</p><p>Siemens referred to contracts that, according to the company, stipulate that disputes must be heard in German courts. VMware, on the other hand, argued that the alleged use of unlicensed software occurred in the US, giving US courts proper jurisdiction.</p><p>On Tuesday, Judge D. Hatcher of the Delaware District Court indicated her support for VMware’s argument. She published a Report and Recommendation stating that Siemens’s attempt to move the case to Germany should be rejected.</p><p>Such reports indicate the logic and precedents that are likely to influence a future decision. Both parties have 14 days to file objections, but those submissions are limited to ten pages. This restriction is intended to force those involved in the lawsuit to focus on the issues in the report rather than exploring new arguments.</p><p>The lawsuit against Siemens is not an isolated incident. Broadcom has intensified its VMware license audits since the acquisition. The company moved away from perpetual licenses and is forcing customers to switch to expensive subscription bundles. This has led to tensions with several large organisations.</p><p>For VMware, the case against Siemens appears to be proceeding in the desired court for now. The virtualisation giant can now continue to litigate in the US over the alleged use of unlicensed software. Whether Siemens will still object to the judge’s recommendation will become clear in the next two weeks.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.techzine.eu/news/infrastructure/138703/early-win-vmware-in-lawsuit-against-siemens/" target="_blank" rel="noopener">https://www.techzine.eu/news/infrastructure/138703/early-win-vmware-in-lawsuit-against-siemens/</a></span></p>								</div>
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									<p>Titiwoot Weerawong via Vecteezy</p>								</div>
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			<p>The CMA expressed “concerns around Microsoft’s licensing practices in the cloud”, and have launched a “strategic market status investigation”.</p>
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		<p>The post <a href="https://easysam.co.uk/news/early-win-for-vmware-in-lawsuit-against-siemens/">Early win for VMware in lawsuit against Siemens</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Changes to Microsoft Product Terms &#8211; February 2026</title>
		<link>https://easysam.co.uk/news/changes-to-microsoft-product-terms-february-2026/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 09 Feb 2026 10:17:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Product Terms]]></category>
		<category><![CDATA[Software]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=36940</guid>

					<description><![CDATA[<p>A new month brings new changes to some Microsoft Product Terms - read the summary of the latest amendments to be made.</p>
<p>The post <a href="https://easysam.co.uk/news/changes-to-microsoft-product-terms-february-2026/">Changes to Microsoft Product Terms &#8211; February 2026</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 9th February 2026</h1>				</div>
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									<p>Added Microsoft Defender for EndPoint P2 Add-On for Microsoft 365 E3 and Microsoft Entra ID P2 Add-On for Microsoft 365 E3 to the MCA table and License Prerequisites table.</p><p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="text-decoration: underline;"><a href="https://www.microsoft.com/licensing/terms/productoffering/Microsoft365" target="_blank" rel="noopener">https://www.microsoft.com/licensing/terms/productoffering/Microsoft365</a></span></p>								</div>
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									<p>Added Dragon Copilot Physician Practice Per User to the MCA Availability table and an additional clause created to clarify tenant deployments.</p><p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="text-decoration: underline;"><a href="https://www.microsoft.com/licensing/terms/product/changes/Microsoft%20Dragon%20Copilot" target="_blank" rel="noopener">https://www.microsoft.com/licensing/terms/product/changes/Microsoft%20Dragon%20Copilot</a></span></p>								</div>
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									<p>Updated the Grounding with Bing Terms for Microsoft Copilot Studio to align with Microsoft 365 Copilot Data Query Terms.</p><p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="text-decoration: underline;"><a href="https://www.microsoft.com/licensing/terms/productoffering/MicrosoftPowerPlatform" target="_blank" rel="noopener">https://www.microsoft.com/licensing/terms/productoffering/MicrosoftPowerPlatform</a></span></p>								</div>
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			<p>The CMA expressed “concerns around Microsoft’s licensing practices in the cloud”, and have launched a “strategic market status investigation”.</p>
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		<p>The post <a href="https://easysam.co.uk/news/changes-to-microsoft-product-terms-february-2026/">Changes to Microsoft Product Terms &#8211; February 2026</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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