<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Value Archives - EasySAM</title>
	<atom:link href="https://easysam.co.uk/tag/value/feed/" rel="self" type="application/rss+xml" />
	<link>https://easysam.co.uk/tag/value/</link>
	<description>Software Asset Management. Simplified.</description>
	<lastBuildDate>Wed, 15 Apr 2026 13:34:18 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://easysam.co.uk/wp-content/uploads/2022/04/easysam_icon-60x60.png</url>
	<title>Value Archives - EasySAM</title>
	<link>https://easysam.co.uk/tag/value/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Linking IT asset visibility to value</title>
		<link>https://easysam.co.uk/knowledge-base/linking-it-asset-visibility-to-value/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 13:30:49 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[ITAM]]></category>
		<category><![CDATA[SAM]]></category>
		<category><![CDATA[Value]]></category>
		<category><![CDATA[Visibility]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=37306</guid>

					<description><![CDATA[<p>Gaining full visibility into siloed, hidden or hoarded IT assets allows you to see more, control more and spend less.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/linking-it-asset-visibility-to-value/">Linking IT asset visibility to value</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="37306" class="elementor elementor-37306" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-7b873cd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7b873cd" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a57d403 elementor-hidden-mobile" data-id="a57d403" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8f5b906 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="8f5b906" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13154" class="elementor elementor-13154" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-space-evenly elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e7bfba2 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-template" data-id="e7bfba2" data-element_type="widget" data-e-type="widget" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:20}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-94222bd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="94222bd" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3adeb26b" data-id="3adeb26b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2b9ecfa7 elementor-widget elementor-widget-image" data-id="2b9ecfa7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77dc836 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-hidden-mobile_extra" data-id="77dc836" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a16f4c pa-display-conditions-yes elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading" data-id="5a16f4c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}" data-widget_type="theme-page-title.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Value</h2>				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f64a1a4" data-id="6f64a1a4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62f5f1be e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="62f5f1be" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-9dafa0a" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-167cdd5" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-531efe7 elementor-view-stacked elementor-position-inline-start elementor-widget__width-auto elementor-fixed elementor-hidden-mobile elementor-hidden-mobile_extra elementor-shape-circle elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box" data-id="531efe7" data-element_type="widget" data-e-type="widget" id="main-content" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:5}},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:2000,&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#main-content" class="elementor-icon" tabindex="-1" aria-label="Find out more below">
				<i aria-hidden="true" class="fas fa-arrow-down"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h3 class="elementor-icon-box-title">
						<a href="#main-content" >
							Find out more below						</a>
					</h3>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-78a313b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default" data-id="78a313b" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8e35ef" data-id="e8e35ef" data-element_type="column" data-e-type="column" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]}}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-144a1e0 elementor-widget elementor-widget-heading" data-id="144a1e0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Value</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-e903f10 elementor-hidden-mobile_extra elementor-widget elementor-widget-heading" data-id="e903f10" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Gaining full visibility into siloed, hidden or hoarded IT assets allows you to see more, control more and spend less.</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-85fa847 elementor-widget elementor-widget-heading" data-id="85fa847" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Published on 15th April 2026</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-02ed102 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="02ed102" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default">
				<div class="elementor-widget-container">
							<div class="elementor-grid" role="list">
								<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-facebook" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-twitter" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-linkedin" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email">
															<span class="elementor-share-btn__icon">
								<i class="fas fa-envelope" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_whatsapp" role="button" tabindex="0" aria-label="Share on whatsapp">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-whatsapp" aria-hidden="true"></i>							</span>
																				</div>
					</div>
						</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-95828b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="95828b7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-853ad5c" data-id="853ad5c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e0aa6a1 elementor-widget elementor-widget-text-editor" data-id="e0aa6a1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Gaining full visibility into siloed, hidden and hoarded IT assets allows organisations to see more, control more and spend less.</p><p>This is according to Alvin Barnard, Principal Solutions Consultant at OpenText, who says hidden assets, fragmented data and unmanaged software aren’t just operational headaches, they’re wasted budget, compliance risk and missed strategic opportunities.</p><p>Barnard says organisations should be working to achieve full asset visibility and insights to drive measurable financial and operational impact, optimise spend and enable smarter ITSM, ITAM and SAM governance.</p><p>“Total asset visibility (TAV) unifies asset data across IT, operations and finance. It turns fragmented IT asset data into real-time insights that you need to drive efficiency, reduce risk and unlock the true operational and financial value of all your assets,” he says.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-e1abecc elementor-widget elementor-widget-heading" data-id="e1abecc" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Asset management hurdles</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-be27b31 elementor-widget elementor-widget-text-editor" data-id="be27b31" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Barnard says some of the biggest asset management challenges in organisations today are the distributed management of assets, inconsistent process controls and a lack of organisational awareness.</p><p>“Because IT and enterprise assets are purchased, received, and/or often managed in a distributed manner, this can result in a lack of visibility of the assets, which subsequently impacts audits and validation. This can also lead to workers’ perceptions that the assets ‘belong’ to them and not the organisation,” he says. “There is a tendency for department managers and end-users to hold onto assets they do not use at all or on a regular basis, which includes laptops, desktops, mobile devices and software applications. This ‘asset hoarding’ can lead to continued purchasing of assets the same as those already owned, but not used or fully utilised. Unused IT and enterprise assets pose increased security and audit risks, as well as driving up costs related to acquiring assets.”</p><p>Barnard also highlights the problem of inconsistent or a lack of process controls: “Due to a distributed approach, IT asset management (ITAM), software asset management (SAM) and enterprise asset management (EAM) may be perceived as functions, rather than an unified, organisational discipline. This means any processes and controls that do exist are only applied to the function – not to the organisation.”</p><p>He says the challenge with this is policy enforcement: “Many asset policies are at the enterprise levels and don’t reflect the reality or current state of the assets. A common issue with policies, regardless of whether they are valid, is that they are not enforced as they should be. This exposes great financial, compliance and security risks to the organisation.”</p><p>Another challenge is organisational awareness, he says. “Even where there are policies and proper processes and controls in place, the organisation (both IT and the enterprise) may not be fully aware of what they are, or why they are important, and may simply ignore them or bypass them,” he says.</p><p>“Problems arise either because of no defined scope and/or an understanding of what constitutes an IT asset, an outdated scope, or just a scope that is not well-defined or commonly understood, people are left to their own determination and assumption about what they’re supposed to do when it comes to purchasing or managing IT assets.”</p><p>This can lead to shadow IT and external purchasing of assets, which is often, but not always, caused by a traditional procurement-focused approach. Barnard says this typically indicates a lack of awareness of the proper IT or enterprise asset acquisition processes, or the lack of these processes, but is also influenced by the perceived lack of responsiveness from the IT organisation. This can lead to uncontrolled IT assets being introduced into the enterprise, which increases costs as well as security and compliance risks.</p><p>Barnard adds that while ITAM and SAM can be managed separately, converging these disciplines and sharing the tools and processes used can reduce complexity and costs.</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e541fdc" data-id="e541fdc" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-52aa7de elementor-widget elementor-widget-heading" data-id="52aa7de" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-504a638 url-break elementor-widget elementor-widget-text-editor" data-id="504a638" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="text-decoration: underline;"><a href="https://www.itweb.co.za/article/link-it-asset-visibility-to-value/Pero3qZ3w81vQb6m" target="_blank" rel="noopener">https://www.itweb.co.za/article/link-it-asset-visibility-to-value/Pero3qZ3w81vQb6m</a></span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-866c834 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="866c834" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-494a6bb elementor-widget elementor-widget-heading" data-id="494a6bb" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-18d5058 url-break elementor-widget elementor-widget-text-editor" data-id="18d5058" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Ahmad Juliyanto via Vecteezy</p>								</div>
				</div>
				<div class="elementor-element elementor-element-6f57eb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6f57eb2" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-d18153b elementor-widget elementor-widget-template" data-id="d18153b" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="14751" class="elementor elementor-14751" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b681619" data-id="b681619" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b5a4eb5 elementor-widget elementor-widget-heading" data-id="b5a4eb5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Search</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-9d6149d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="9d6149d" data-element_type="widget" data-e-type="widget" data-settings="{&quot;skin&quot;:&quot;classic&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
							<search role="search">
			<form class="elementor-search-form" action="https://easysam.co.uk" method="get">
												<div class="elementor-search-form__container">
					<label class="elementor-screen-only" for="elementor-search-form-9d6149d">Search</label>

					
					<input id="elementor-search-form-9d6149d" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
					
											<button class="elementor-search-form__submit" type="submit" aria-label="Search">
															<i aria-hidden="true" class="fas fa-search"></i>													</button>
					
									</div>
			</form>
		</search>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2a3939 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b2a3939" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-3504c7d elementor-widget elementor-widget-heading" data-id="3504c7d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Tags</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-687218a elementor-widget elementor-widget-text-editor" data-id="687218a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://easysam.co.uk/tag/asset-management/" rel="tag">Asset Management</a> | <a href="https://easysam.co.uk/tag/itam/" rel="tag">ITAM</a> | <a href="https://easysam.co.uk/tag/sam/" rel="tag">SAM</a> | <a href="https://easysam.co.uk/tag/value/" rel="tag">Value</a> | <a href="https://easysam.co.uk/tag/visibility/" rel="tag">Visibility</a>								</div>
				</div>
				<div class="elementor-element elementor-element-50256e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="50256e6" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-ecb0464 elementor-widget elementor-widget-heading" data-id="ecb0464" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Related Content</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-60a89d5 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="60a89d5" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-37511 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-azure tag-costs tag-legal tag-licensing tag-microsoft tag-software tag-uk tag-windows-server latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37512" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" >
				UK begins antitrust inquiry into Microsoft&#8217;s business software ecosystem			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>The regulator has &#8216;heard&#8217; customers can&#8217;t always &#8216;effectively combine software from Microsoft with that of other providers&#8217;.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37503 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-broadcom tag-gartner tag-hypervisor tag-migration tag-vmware latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37504" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-300x195.jpeg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-1024x664.jpeg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-768x498.jpeg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-770x499.jpeg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-93x60.jpeg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image.jpeg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" >
				Quit VMware and you’ll emerge with more complex and less capable infrastructure			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>That&#8217;s the view of one Gartner analyst, who says modernising applications is probably a better use of your time than hypervisor migration.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37492 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-ai tag-artifical-intelligence tag-cloud-computing tag-maintenance tag-on-premise tag-sap latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37493" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" >
				SAP’s AI offer to legacy customers comes with a catch			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>On-premises customers can access Joule assistants, but only if they commit 50% of maintenance spend to cloud first.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37480 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-ai tag-finops tag-flexera latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37486" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" >
				Valuemaxxing: why it matters and how leaders can master it			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>AI is reshaping business fast. Learn how “valuemaxxing” helps leaders align ROI, governance, and FinOps to maximise technology investments.</p>
		</div>
				</div>
				</article>
				</div>
		
						</div>
				</div>
				<div class="elementor-element elementor-element-9165f73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="9165f73" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-64558ae elementor-widget elementor-widget-heading" data-id="64558ae" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Follow and Subscribe</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6ee1b69 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="6ee1b69" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-5eee26d" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-b0fb14b" href="https://www.youtube.com/channel/UCM-9TIsih-Z5DbbnwLIxwKg" target="_blank">
						<span class="elementor-screen-only">Youtube</span>
						<i aria-hidden="true" class="fab fa-youtube"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-animation-grow elementor-repeater-item-8265a7e" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://easysam.co.uk/knowledge-base/linking-it-asset-visibility-to-value/">Linking IT asset visibility to value</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Microsoft CEO admits that AI is generating basically no value</title>
		<link>https://easysam.co.uk/news/microsoft-ceo-admits-that-ai-is-generating-basically-no-value/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 24 Feb 2025 10:39:32 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artifical Intelligence]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[OpenAI]]></category>
		<category><![CDATA[Value]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=34562</guid>

					<description><![CDATA[<p>Not yet anyway...with Satya Nadella saying that the real benchmark will be when we see "the world growing at 10 percent".</p>
<p>The post <a href="https://easysam.co.uk/news/microsoft-ceo-admits-that-ai-is-generating-basically-no-value/">Microsoft CEO admits that AI is generating basically no value</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="34562" class="elementor elementor-34562" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-7b873cd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7b873cd" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a57d403 elementor-hidden-mobile" data-id="a57d403" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8f5b906 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="8f5b906" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13154" class="elementor elementor-13154" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-space-evenly elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e7bfba2 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-template" data-id="e7bfba2" data-element_type="widget" data-e-type="widget" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:20}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-94222bd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="94222bd" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3adeb26b" data-id="3adeb26b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2b9ecfa7 elementor-widget elementor-widget-image" data-id="2b9ecfa7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77dc836 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-hidden-mobile_extra" data-id="77dc836" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a16f4c pa-display-conditions-yes elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading" data-id="5a16f4c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}" data-widget_type="theme-page-title.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Value</h2>				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f64a1a4" data-id="6f64a1a4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62f5f1be e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="62f5f1be" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-9dafa0a" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-167cdd5" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-531efe7 elementor-view-stacked elementor-position-inline-start elementor-widget__width-auto elementor-fixed elementor-hidden-mobile elementor-hidden-mobile_extra elementor-shape-circle elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box" data-id="531efe7" data-element_type="widget" data-e-type="widget" id="main-content" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:5}},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:2000,&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#main-content" class="elementor-icon" tabindex="-1" aria-label="Find out more below">
				<i aria-hidden="true" class="fas fa-arrow-down"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h3 class="elementor-icon-box-title">
						<a href="#main-content" >
							Find out more below						</a>
					</h3>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-78a313b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default" data-id="78a313b" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8e35ef" data-id="e8e35ef" data-element_type="column" data-e-type="column" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]}}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-144a1e0 elementor-widget elementor-widget-heading" data-id="144a1e0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Value</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-e903f10 elementor-hidden-mobile_extra elementor-widget elementor-widget-heading" data-id="e903f10" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Not yet anyway...with Satya Nadella saying that the real benchmark will be when we see "the world growing at 10 percent".</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-85fa847 elementor-widget elementor-widget-heading" data-id="85fa847" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Published on 24th February 2025</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-02ed102 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="02ed102" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default">
				<div class="elementor-widget-container">
							<div class="elementor-grid" role="list">
								<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-facebook" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-twitter" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-linkedin" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email">
															<span class="elementor-share-btn__icon">
								<i class="fas fa-envelope" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_whatsapp" role="button" tabindex="0" aria-label="Share on whatsapp">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-whatsapp" aria-hidden="true"></i>							</span>
																				</div>
					</div>
						</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-95828b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="95828b7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-853ad5c" data-id="853ad5c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0349e8a elementor-widget elementor-widget-text-editor" data-id="0349e8a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Microsoft CEO Satya Nadella, whose company has invested billions of dollars in ChatGPT maker OpenAI, has had it with the constant hype surrounding AI.</p><p>During an appearance on podcaster Dwarkesh Patel&#8217;s show last week, Nadella offered a reality check.</p><p>&#8220;Us self-claiming some [artificial general intelligence] milestone, that&#8217;s just nonsensical benchmark hacking to me,&#8221; Nadella told Patel.</p><p>Instead, the CEO argued that we should be looking at whether AI is generating real-world value instead of mindlessly running after fantastical ideas like AGI.</p><p>To Nadella, the proof is in the pudding. If AI actually has economic potential, he argued, it&#8217;ll be clear when it starts generating measurable value.</p><p>&#8220;So, the first thing that we all have to do is, when we say this is like the Industrial Revolution, let&#8217;s have that Industrial Revolution type of growth,&#8221; he said.</p><p>&#8220;The real benchmark is: the world growing at 10 percent,&#8221; he added. &#8220;Suddenly productivity goes up and the economy is growing at a faster rate. When that happens, we&#8217;ll be fine as an industry.&#8221;</p><p>Needless to say, we haven&#8217;t seen anything like that yet. OpenAI&#8217;s top AI agent — the tech that people like OpenAI CEO Sam Altman say is poised to upend the economy — still moves at a snail&#8217;s pace and requires constant supervision.</p><p>So Nadella&#8217;s line of thinking is surprisingly down-to-Earth. Besides pushing back against the hype surrounding artificial general intelligence — the realization of which OpenAI has made its number one priority — Nadella is admitting that generative AI simply hasn&#8217;t generated much value so far.</p><p>As of right now, the economy isn&#8217;t showing much sign of acceleration, and certainly not because of an army of AI agents. And whether it&#8217;s truly a question of &#8220;when&#8221; — not &#8220;if,&#8221; as he claims — remains a hotly debated subject.</p><p>There&#8217;s a lot of money on the line, with tech companies including Microsoft and OpenAI pouring hundreds of billions of dollars into AI.</p><p>Chinese AI startup DeepSeek really tested the resolve of investors earlier this year by demonstrating that its cutting-edge reasoning model, dubbed R1, could keep up with the competition, but at a tiny fraction of the price. The company ended up punching a $1 trillion hole in the industry after triggering a massive selloff.</p><p>Then there are nagging technical shortcomings plaguing the current crop of AI tools, from constant &#8220;hallucinations&#8221; that make it an ill fit for any critical functions to cybersecurity concerns.</p><p>Nadella&#8217;s podcast appearance could be seen as a way for Microsoft to temper some sky-high expectations, calling for a more rational, real-world approach to measure success.</p><p>At the same time, his actions tell a strikingly different story. Microsoft has invested $12 billion in OpenAI and has signed on to president Donald Trump&#8217;s $500-billion Stargate project alongside OpenAI CEO Sam Altman.</p><p>After multi-hyphenate billionaire Elon Musk questioned whether Altman had secured the funds, Nadella appeared to stand entirely behind the initiative.</p><p>&#8220;All I know is I’m good for my $80 billion,&#8221; he told CNBC last month in response to Musk&#8217;s accusations.</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e541fdc" data-id="e541fdc" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-52aa7de elementor-widget elementor-widget-heading" data-id="52aa7de" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-504a638 url-break elementor-widget elementor-widget-text-editor" data-id="504a638" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="text-decoration: underline;"><a href="https://futurism.com/microsoft-ceo-ai-generating-no-value" target="_blank" rel="noopener">https://futurism.com/microsoft-ceo-ai-generating-no-value</a></span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-866c834 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="866c834" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-494a6bb elementor-widget elementor-widget-heading" data-id="494a6bb" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-18d5058 url-break elementor-widget elementor-widget-text-editor" data-id="18d5058" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Kantima Pakdee via Vecteezy								</div>
				</div>
				<div class="elementor-element elementor-element-6f57eb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6f57eb2" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-d18153b elementor-widget elementor-widget-template" data-id="d18153b" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="14751" class="elementor elementor-14751" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b681619" data-id="b681619" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b5a4eb5 elementor-widget elementor-widget-heading" data-id="b5a4eb5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Search</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-9d6149d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="9d6149d" data-element_type="widget" data-e-type="widget" data-settings="{&quot;skin&quot;:&quot;classic&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
							<search role="search">
			<form class="elementor-search-form" action="https://easysam.co.uk" method="get">
												<div class="elementor-search-form__container">
					<label class="elementor-screen-only" for="elementor-search-form-9d6149d">Search</label>

					
					<input id="elementor-search-form-9d6149d" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
					
											<button class="elementor-search-form__submit" type="submit" aria-label="Search">
															<i aria-hidden="true" class="fas fa-search"></i>													</button>
					
									</div>
			</form>
		</search>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2a3939 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b2a3939" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-3504c7d elementor-widget elementor-widget-heading" data-id="3504c7d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Tags</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-687218a elementor-widget elementor-widget-text-editor" data-id="687218a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://easysam.co.uk/tag/ai/" rel="tag">AI</a> | <a href="https://easysam.co.uk/tag/artifical-intelligence/" rel="tag">Artifical Intelligence</a> | <a href="https://easysam.co.uk/tag/microsoft/" rel="tag">Microsoft</a> | <a href="https://easysam.co.uk/tag/openai/" rel="tag">OpenAI</a> | <a href="https://easysam.co.uk/tag/value/" rel="tag">Value</a>								</div>
				</div>
				<div class="elementor-element elementor-element-50256e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="50256e6" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-ecb0464 elementor-widget elementor-widget-heading" data-id="ecb0464" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Related Content</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-60a89d5 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="60a89d5" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-37511 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-azure tag-costs tag-legal tag-licensing tag-microsoft tag-software tag-uk tag-windows-server latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37512" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" >
				UK begins antitrust inquiry into Microsoft&#8217;s business software ecosystem			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>The regulator has &#8216;heard&#8217; customers can&#8217;t always &#8216;effectively combine software from Microsoft with that of other providers&#8217;.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37503 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-broadcom tag-gartner tag-hypervisor tag-migration tag-vmware latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37504" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-300x195.jpeg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-1024x664.jpeg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-768x498.jpeg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-770x499.jpeg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-93x60.jpeg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image.jpeg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" >
				Quit VMware and you’ll emerge with more complex and less capable infrastructure			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>That&#8217;s the view of one Gartner analyst, who says modernising applications is probably a better use of your time than hypervisor migration.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37492 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-ai tag-artifical-intelligence tag-cloud-computing tag-maintenance tag-on-premise tag-sap latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37493" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" >
				SAP’s AI offer to legacy customers comes with a catch			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>On-premises customers can access Joule assistants, but only if they commit 50% of maintenance spend to cloud first.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37480 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-ai tag-finops tag-flexera latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37486" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" >
				Valuemaxxing: why it matters and how leaders can master it			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>AI is reshaping business fast. Learn how “valuemaxxing” helps leaders align ROI, governance, and FinOps to maximise technology investments.</p>
		</div>
				</div>
				</article>
				</div>
		
						</div>
				</div>
				<div class="elementor-element elementor-element-9165f73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="9165f73" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-64558ae elementor-widget elementor-widget-heading" data-id="64558ae" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Follow and Subscribe</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6ee1b69 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="6ee1b69" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-5eee26d" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-b0fb14b" href="https://www.youtube.com/channel/UCM-9TIsih-Z5DbbnwLIxwKg" target="_blank">
						<span class="elementor-screen-only">Youtube</span>
						<i aria-hidden="true" class="fab fa-youtube"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-animation-grow elementor-repeater-item-8265a7e" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://easysam.co.uk/news/microsoft-ceo-admits-that-ai-is-generating-basically-no-value/">Microsoft CEO admits that AI is generating basically no value</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Three ways VMware customers can buy time and extend value</title>
		<link>https://easysam.co.uk/knowledge-base/three-ways-vmware-customers-can-buy-time-and-extend-value/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Thu, 06 Feb 2025 11:13:13 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Broadcom]]></category>
		<category><![CDATA[Value]]></category>
		<category><![CDATA[VMware]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=34359</guid>

					<description><![CDATA[<p>With steep increases in licensing fees, here are three ways to avoid the harsh effects of Broadcom's changes while protecting VMware your investments.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/three-ways-vmware-customers-can-buy-time-and-extend-value/">Three ways VMware customers can buy time and extend value</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="34359" class="elementor elementor-34359" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-7b873cd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7b873cd" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a57d403 elementor-hidden-mobile" data-id="a57d403" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8f5b906 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="8f5b906" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13154" class="elementor elementor-13154" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-space-evenly elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e7bfba2 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-template" data-id="e7bfba2" data-element_type="widget" data-e-type="widget" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:20}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-94222bd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="94222bd" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3adeb26b" data-id="3adeb26b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2b9ecfa7 elementor-widget elementor-widget-image" data-id="2b9ecfa7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77dc836 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-hidden-mobile_extra" data-id="77dc836" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a16f4c pa-display-conditions-yes elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading" data-id="5a16f4c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}" data-widget_type="theme-page-title.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Value</h2>				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f64a1a4" data-id="6f64a1a4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62f5f1be e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="62f5f1be" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-9dafa0a" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-167cdd5" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-531efe7 elementor-view-stacked elementor-position-inline-start elementor-widget__width-auto elementor-fixed elementor-hidden-mobile elementor-hidden-mobile_extra elementor-shape-circle elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box" data-id="531efe7" data-element_type="widget" data-e-type="widget" id="main-content" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:5}},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:2000,&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#main-content" class="elementor-icon" tabindex="-1" aria-label="Find out more below">
				<i aria-hidden="true" class="fas fa-arrow-down"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h3 class="elementor-icon-box-title">
						<a href="#main-content" >
							Find out more below						</a>
					</h3>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-78a313b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default" data-id="78a313b" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8e35ef" data-id="e8e35ef" data-element_type="column" data-e-type="column" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]}}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-144a1e0 elementor-widget elementor-widget-heading" data-id="144a1e0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Value</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-e903f10 elementor-hidden-mobile_extra elementor-widget elementor-widget-heading" data-id="e903f10" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">With steep increases in licensing fees, here are three ways to avoid the harsh effects of Broadcom's changes while protecting VMware your investments.</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-85fa847 elementor-widget elementor-widget-heading" data-id="85fa847" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Published on 6th February 2025</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-02ed102 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="02ed102" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default">
				<div class="elementor-widget-container">
							<div class="elementor-grid" role="list">
								<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-facebook" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-twitter" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-linkedin" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email">
															<span class="elementor-share-btn__icon">
								<i class="fas fa-envelope" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_whatsapp" role="button" tabindex="0" aria-label="Share on whatsapp">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-whatsapp" aria-hidden="true"></i>							</span>
																				</div>
					</div>
						</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-95828b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="95828b7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-853ad5c" data-id="853ad5c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-524c706 elementor-widget elementor-widget-text-editor" data-id="524c706" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>As the IT landscape continually evolves, CIOs and IT decision makers face an increasingly complex array of challenges. The most pressing involve decisions concerning when to adopt new technologies. For example, consider the decisions VMware customers are now being forced to make after its recent acquisition by Broadcom.</p>
<p>Many organizations with perpetual VMware licenses are facing significant annual fee increases demanded by VMware. In fact, according to Device42, “some VMware customers are experiencing cost increases of as much as 1,200%.” VMware products that were once available for license purchase are now only being offered as part of subscription bundles, leading to steep price hikes over multi-year terms.</p>
<p>Why get locked into a costly contract when you have alternatives? Start by keeping these three considerations in mind as you build out your VMware roadmap strategy.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-8994235 elementor-widget elementor-widget-heading" data-id="8994235" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">1. Weigh your virtualization options</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-a97eca9 elementor-widget elementor-widget-text-editor" data-id="a97eca9" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>VMware’s shift in licensing strategy has left many organizations in a state of uncertainty, and potentially locked into multi-year terms. Perpetual licensees that have made substantial investments in their existing VMware infrastructure now find themselves under pressure to either accept the new terms or explore alternative solutions.</p>
<p>This situation creates an immediate need for adequate time to make optimal decisions, and explore all options, including VMware alternatives such as commercial and open-source hypervisors and virtualization solutions, public and private clouds, and container platforms.</p>
<p>With renewals fast approaching, enterprises lack the time necessary to evaluate and shift to alternative virtualization environments (this includes hypervisors, management systems and myriad ancillary tools for things like high availability and virtual machine backup to name a few). For many, these are business-critical systems, and exploring self-support options is too risky. Therefore, the focus must shift toward strategies that allow organizations to “buy time” and find certainty during uncertain times.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-88add62 elementor-widget elementor-widget-heading" data-id="88add62" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">2. Plan for long-term success</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-71269d0 elementor-widget elementor-widget-text-editor" data-id="71269d0" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>The concept of buying time is not merely about delaying decisions but also about creating a buffer to thoroughly analyze all available options without feeling forced to make a quick move</p>
<p>The rapid pace of technological change often means vendors roll out innovations faster than IT leaders can assess or implement them. You need to evaluate virtualization solutions not just for your current needs but also for their capability to support cloud computing, artificial intelligence (AI), internet of things (IoT), and future emerging tech. Buying time can help enable you to better mitigate and minimize risks while planning for long-term success.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-77975d0 elementor-widget elementor-widget-heading" data-id="77975d0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">3. Engage a trusted IT advisor and partner</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-5c44da6 elementor-widget elementor-widget-text-editor" data-id="5c44da6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>As a VMware customer you do have options—you can diversify through different virtualization providers, or you can lift and shift all your workloads over to another provider or cloud. By engaging with a trusted advisor and objective partner in the industry, they can help identify your best path forward, aligning technology strategy with your business objectives.</p>
<p>You’ve likely made significant investments in your current VMware infrastructure, and they can share advice and counsel on how to both continue leveraging your mature and proven VMware infrastructure platform and get the premium, mission-critical quality support and services you need at a price point you can afford.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-ffaeb89 elementor-widget elementor-widget-heading" data-id="ffaeb89" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Turning challenges into opportunities</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-3b9d5f8 elementor-widget elementor-widget-text-editor" data-id="3b9d5f8" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>While the uncertainty introduced by VMware’s licensing changes may feel daunting, it’s actually a great opportunity for organizations to take control of their VMware strategy. By engaging a trusted IT advisor and partner, organizations gain time and empower IT leaders to make strategic, informed decisions that align with their long-term goals.</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e541fdc" data-id="e541fdc" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-52aa7de elementor-widget elementor-widget-heading" data-id="52aa7de" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-504a638 url-break elementor-widget elementor-widget-text-editor" data-id="504a638" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="text-decoration: underline;"><a href="https://www.cio.com/article/3816614/three-ways-vmware-customers-can-buy-time-and-extend-value.html" target="_blank" rel="noopener">https://www.cio.com/article/3816614/three-ways-vmware-customers-can-buy-time-and-extend-value.html</a></span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-866c834 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="866c834" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4a7bb5f elementor-widget elementor-widget-heading" data-id="4a7bb5f" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-7ff94b1 url-break elementor-widget elementor-widget-text-editor" data-id="7ff94b1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Abdulloh Fauzan via Vecteezy</p>								</div>
				</div>
				<div class="elementor-element elementor-element-2a6214c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="2a6214c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-d18153b elementor-widget elementor-widget-template" data-id="d18153b" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="14751" class="elementor elementor-14751" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b681619" data-id="b681619" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b5a4eb5 elementor-widget elementor-widget-heading" data-id="b5a4eb5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Search</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-9d6149d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="9d6149d" data-element_type="widget" data-e-type="widget" data-settings="{&quot;skin&quot;:&quot;classic&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
							<search role="search">
			<form class="elementor-search-form" action="https://easysam.co.uk" method="get">
												<div class="elementor-search-form__container">
					<label class="elementor-screen-only" for="elementor-search-form-9d6149d">Search</label>

					
					<input id="elementor-search-form-9d6149d" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
					
											<button class="elementor-search-form__submit" type="submit" aria-label="Search">
															<i aria-hidden="true" class="fas fa-search"></i>													</button>
					
									</div>
			</form>
		</search>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2a3939 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b2a3939" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-3504c7d elementor-widget elementor-widget-heading" data-id="3504c7d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Tags</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-687218a elementor-widget elementor-widget-text-editor" data-id="687218a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://easysam.co.uk/tag/broadcom/" rel="tag">Broadcom</a> | <a href="https://easysam.co.uk/tag/value/" rel="tag">Value</a> | <a href="https://easysam.co.uk/tag/vmware/" rel="tag">VMware</a>								</div>
				</div>
				<div class="elementor-element elementor-element-50256e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="50256e6" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-ecb0464 elementor-widget elementor-widget-heading" data-id="ecb0464" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Related Content</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-60a89d5 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="60a89d5" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-37511 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-azure tag-costs tag-legal tag-licensing tag-microsoft tag-software tag-uk tag-windows-server latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37512" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" >
				UK begins antitrust inquiry into Microsoft&#8217;s business software ecosystem			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>The regulator has &#8216;heard&#8217; customers can&#8217;t always &#8216;effectively combine software from Microsoft with that of other providers&#8217;.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37503 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-broadcom tag-gartner tag-hypervisor tag-migration tag-vmware latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37504" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-300x195.jpeg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-1024x664.jpeg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-768x498.jpeg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-770x499.jpeg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-93x60.jpeg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image.jpeg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" >
				Quit VMware and you’ll emerge with more complex and less capable infrastructure			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>That&#8217;s the view of one Gartner analyst, who says modernising applications is probably a better use of your time than hypervisor migration.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37492 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-ai tag-artifical-intelligence tag-cloud-computing tag-maintenance tag-on-premise tag-sap latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37493" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" >
				SAP’s AI offer to legacy customers comes with a catch			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>On-premises customers can access Joule assistants, but only if they commit 50% of maintenance spend to cloud first.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37480 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-ai tag-finops tag-flexera latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37486" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" >
				Valuemaxxing: why it matters and how leaders can master it			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>AI is reshaping business fast. Learn how “valuemaxxing” helps leaders align ROI, governance, and FinOps to maximise technology investments.</p>
		</div>
				</div>
				</article>
				</div>
		
						</div>
				</div>
				<div class="elementor-element elementor-element-9165f73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="9165f73" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-64558ae elementor-widget elementor-widget-heading" data-id="64558ae" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Follow and Subscribe</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6ee1b69 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="6ee1b69" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-5eee26d" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-b0fb14b" href="https://www.youtube.com/channel/UCM-9TIsih-Z5DbbnwLIxwKg" target="_blank">
						<span class="elementor-screen-only">Youtube</span>
						<i aria-hidden="true" class="fab fa-youtube"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-animation-grow elementor-repeater-item-8265a7e" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://easysam.co.uk/knowledge-base/three-ways-vmware-customers-can-buy-time-and-extend-value/">Three ways VMware customers can buy time and extend value</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Maximising software subscription value: 4 strategies for ITAM professionals</title>
		<link>https://easysam.co.uk/knowledge-base/maximising-software-subscription-value-4-strategies-for-itam-professionals/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 01 Oct 2024 08:44:26 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[ITAM]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Subscription]]></category>
		<category><![CDATA[Value]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=33389</guid>

					<description><![CDATA[<p>With software pricing becoming increasingly fluid, what are some of the strategies that can be used to adapt to these ever changing landscapes?</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/maximising-software-subscription-value-4-strategies-for-itam-professionals/">Maximising software subscription value: 4 strategies for ITAM professionals</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="33389" class="elementor elementor-33389" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-7b873cd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7b873cd" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a57d403 elementor-hidden-mobile" data-id="a57d403" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8f5b906 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="8f5b906" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13154" class="elementor elementor-13154" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-space-evenly elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e7bfba2 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-template" data-id="e7bfba2" data-element_type="widget" data-e-type="widget" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:20}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-94222bd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="94222bd" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3adeb26b" data-id="3adeb26b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2b9ecfa7 elementor-widget elementor-widget-image" data-id="2b9ecfa7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77dc836 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-hidden-mobile_extra" data-id="77dc836" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a16f4c pa-display-conditions-yes elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading" data-id="5a16f4c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}" data-widget_type="theme-page-title.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Value</h2>				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f64a1a4" data-id="6f64a1a4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62f5f1be e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="62f5f1be" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-9dafa0a" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-167cdd5" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-531efe7 elementor-view-stacked elementor-position-inline-start elementor-widget__width-auto elementor-fixed elementor-hidden-mobile elementor-hidden-mobile_extra elementor-shape-circle elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box" data-id="531efe7" data-element_type="widget" data-e-type="widget" id="main-content" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:5}},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:2000,&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#main-content" class="elementor-icon" tabindex="-1" aria-label="Find out more below">
				<i aria-hidden="true" class="fas fa-arrow-down"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h3 class="elementor-icon-box-title">
						<a href="#main-content" >
							Find out more below						</a>
					</h3>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-78a313b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default" data-id="78a313b" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8e35ef" data-id="e8e35ef" data-element_type="column" data-e-type="column" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]}}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-144a1e0 elementor-widget elementor-widget-heading" data-id="144a1e0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Value</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-e903f10 elementor-hidden-mobile_extra elementor-widget elementor-widget-heading" data-id="e903f10" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">With software pricing becoming increasingly fluid, what are some of the strategies that can be used to adapt to these ever changing landscapes?</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-85fa847 elementor-widget elementor-widget-heading" data-id="85fa847" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Published on 1st October 2024</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-02ed102 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="02ed102" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default">
				<div class="elementor-widget-container">
							<div class="elementor-grid" role="list">
								<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-facebook" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-twitter" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-linkedin" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email">
															<span class="elementor-share-btn__icon">
								<i class="fas fa-envelope" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_whatsapp" role="button" tabindex="0" aria-label="Share on whatsapp">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-whatsapp" aria-hidden="true"></i>							</span>
																				</div>
					</div>
						</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-95828b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="95828b7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-853ad5c" data-id="853ad5c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-524c706 elementor-widget elementor-widget-text-editor" data-id="524c706" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>The world of software pricing is notoriously dynamic. With frequent shifts in monetization models and evolving vendor strategies, IT asset management professionals are constantly adapting to new pricing landscapes.</p><p>Effectively managing subscription-based software can unlock significant cost savings and deliver more value. Below are four essential strategies that will help ITAM teams get the most from their software investments.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-8994235 elementor-widget elementor-widget-heading" data-id="8994235" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Embrace flexible capacity planning</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-45e212d elementor-widget elementor-widget-text-editor" data-id="45e212d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>One of the most common pitfalls in software procurement is purchasing based on peak usage, which often leads to unnecessary overspending. Instead, a more strategic approach is to start with a smaller subscription tier and scale up as needed. This way, you’re only paying for what you use, which is a key advantage of the pay-per-use model over traditional perpetual licenses.</p><p>In scenarios like staff reductions, project completions, or broader economic shifts, scaling down subscription levels can generate immediate savings—something not possible with fixed licenses. Emerging models like elastic licensing further enhance flexibility, offering a base level of capacity that can expand when needed.</p><p>Coupled with entitlement management, ITAM can take strategic capacity planning to the next level. Entitlement management allows organizations to control access to software resources, issuing or revoking permissions as needed to prevent unnecessary over subscription. This ensures that your software usage stays aligned with your business requirements, reducing waste and avoiding excessive costs.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-40cc901 elementor-widget elementor-widget-heading" data-id="40cc901" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Optimize costs through ITAM data insights</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6b92afd elementor-widget elementor-widget-text-editor" data-id="6b92afd" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Leveraging ITAM data in tandem with FinOps data provides a comprehensive view of how software is being utilized. This level of insight can help uncover underutilized licenses or redundant applications, empowering you to negotiate better terms with vendors or consolidate solutions for cost efficiency.</p><p>For example, if usage data reveals that certain software is primarily used during specific seasons, flexible licensing terms can be negotiated to reduce costs during off-peak periods. With a mix of pay-per-use and subscription-based plans, or reserved instances, you can select pricing structures that better suit your organization’s specific needs.</p><p>While monthly subscriptions may come with a higher price tag compared to annual agreements, a detailed cost analysis can help you identify scenarios where monthly plans provide better value, especially if usage varies throughout the year. ITAM tools can automate reporting, streamline license re-harvesting, and eliminate the need for manual tracking, further contributing to cost savings.</p><p>In addition, evaluating usage across platforms—like Zoom or Microsoft Teams—can highlight opportunities to streamline tools, consolidate platforms, or downgrade pricing tiers.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-aec0900 elementor-widget elementor-widget-heading" data-id="aec0900" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Hone your negotiation skills</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-b1d9675 elementor-widget elementor-widget-text-editor" data-id="b1d9675" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Negotiation plays a pivotal role when it comes to renewing software contracts. By sharpening your negotiation tactics, you can secure optimal terms that suit your organization’s needs.</p><p>Bundles may seem attractive, but they can lead to overspending if your usage projections fall short. When negotiating, it’s crucial to stay realistic about your current and future needs. Opting for lower-tier packages when you’re uncertain about future use can prevent waste. Instead of attempting to forecast long-term usage, a more dynamic strategy—where you add or remove software as needed—can avoid unnecessary expenditures.</p><p>Don’t hesitate to think creatively in procurement negotiations. Vendors are often willing to customize terms or offer unconventional solutions. Using AI-powered tools to research vendor pricing trends can give you a competitive edge and ensure you enter negotiations well-prepared.</p><p>Exploring competing vendor offers can also be valuable. Even if you plan to stay with your current provider, a competitor’s offer gives you leverage in negotiations. Always negotiate list prices, and aim for terms that reflect your organization’s unique needs.</p><p>Lastly, weigh the benefits of short-term versus long-term contracts. While monthly flexibility can be ideal in times of change, long-term commitments often unlock significant discounts. Strong vendor relationships can also lead to better pricing and personalized support, but maintaining flexibility may be more beneficial if your software needs are likely to evolve.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f867236 elementor-widget elementor-widget-heading" data-id="f867236" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Stay informed about emerging trends</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-117520b elementor-widget elementor-widget-text-editor" data-id="117520b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>As software increasingly incorporates artificial intelligence (AI) capabilities, pricing complexity continues to rise. While AI features can provide substantial value, they often come with added costs. It’s important to assess whether these features align with your operational needs and deliver a measurable return on investment (ROI).</p><p>Other evolving factors, such as data egress costs, should also be carefully monitored. Transferring data between systems or migrating to new vendors can result in hidden expenses. Being aware of these trends helps you anticipate and avoid unexpected charges when making decisions about software vendors or pricing models.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-aaac99e elementor-widget elementor-widget-heading" data-id="aaac99e" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Final thoughts</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-c7fe3e8 elementor-widget elementor-widget-text-editor" data-id="c7fe3e8" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>While software subscription models remain a dominant force, ITAM professionals can stay ahead by adopting a proactive, informed approach. With the right strategies, it’s possible to navigate the complexities of software procurement, optimize costs, and maintain flexibility in an ever-evolving market.</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e541fdc" data-id="e541fdc" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-52aa7de elementor-widget elementor-widget-heading" data-id="52aa7de" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-504a638 url-break elementor-widget elementor-widget-text-editor" data-id="504a638" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="text-decoration: underline;"><a href="https://www.flexera.com/blog/it-asset-management/maximizing-software-subscription-value-4-strategies-for-itam-professionals/" target="_blank" rel="noopener">https://www.flexera.com/blog/it-asset-management/maximizing-software-subscription-value-4-strategies-for-itam-professionals/</a></span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-866c834 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="866c834" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4a7bb5f elementor-widget elementor-widget-heading" data-id="4a7bb5f" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-7ff94b1 url-break elementor-widget elementor-widget-text-editor" data-id="7ff94b1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									AbsolutVision via Unsplash								</div>
				</div>
				<div class="elementor-element elementor-element-2a6214c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="2a6214c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-d18153b elementor-widget elementor-widget-template" data-id="d18153b" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="14751" class="elementor elementor-14751" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b681619" data-id="b681619" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b5a4eb5 elementor-widget elementor-widget-heading" data-id="b5a4eb5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Search</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-9d6149d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="9d6149d" data-element_type="widget" data-e-type="widget" data-settings="{&quot;skin&quot;:&quot;classic&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
							<search role="search">
			<form class="elementor-search-form" action="https://easysam.co.uk" method="get">
												<div class="elementor-search-form__container">
					<label class="elementor-screen-only" for="elementor-search-form-9d6149d">Search</label>

					
					<input id="elementor-search-form-9d6149d" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
					
											<button class="elementor-search-form__submit" type="submit" aria-label="Search">
															<i aria-hidden="true" class="fas fa-search"></i>													</button>
					
									</div>
			</form>
		</search>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2a3939 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b2a3939" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-3504c7d elementor-widget elementor-widget-heading" data-id="3504c7d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Tags</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-687218a elementor-widget elementor-widget-text-editor" data-id="687218a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://easysam.co.uk/tag/budget/" rel="tag">Budget</a> | <a href="https://easysam.co.uk/tag/itam/" rel="tag">ITAM</a> | <a href="https://easysam.co.uk/tag/saas/" rel="tag">SaaS</a> | <a href="https://easysam.co.uk/tag/software/" rel="tag">Software</a> | <a href="https://easysam.co.uk/tag/subscription/" rel="tag">Subscription</a> | <a href="https://easysam.co.uk/tag/value/" rel="tag">Value</a>								</div>
				</div>
				<div class="elementor-element elementor-element-50256e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="50256e6" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-ecb0464 elementor-widget elementor-widget-heading" data-id="ecb0464" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Related Content</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-60a89d5 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="60a89d5" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-37511 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-azure tag-costs tag-legal tag-licensing tag-microsoft tag-software tag-uk tag-windows-server latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37512" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" >
				UK begins antitrust inquiry into Microsoft&#8217;s business software ecosystem			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>The regulator has &#8216;heard&#8217; customers can&#8217;t always &#8216;effectively combine software from Microsoft with that of other providers&#8217;.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37503 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-broadcom tag-gartner tag-hypervisor tag-migration tag-vmware latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37504" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-300x195.jpeg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-1024x664.jpeg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-768x498.jpeg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-770x499.jpeg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-93x60.jpeg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image.jpeg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" >
				Quit VMware and you’ll emerge with more complex and less capable infrastructure			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>That&#8217;s the view of one Gartner analyst, who says modernising applications is probably a better use of your time than hypervisor migration.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37492 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-ai tag-artifical-intelligence tag-cloud-computing tag-maintenance tag-on-premise tag-sap latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37493" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" >
				SAP’s AI offer to legacy customers comes with a catch			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>On-premises customers can access Joule assistants, but only if they commit 50% of maintenance spend to cloud first.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37480 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-ai tag-finops tag-flexera latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37486" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" >
				Valuemaxxing: why it matters and how leaders can master it			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>AI is reshaping business fast. Learn how “valuemaxxing” helps leaders align ROI, governance, and FinOps to maximise technology investments.</p>
		</div>
				</div>
				</article>
				</div>
		
						</div>
				</div>
				<div class="elementor-element elementor-element-9165f73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="9165f73" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-64558ae elementor-widget elementor-widget-heading" data-id="64558ae" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Follow and Subscribe</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6ee1b69 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="6ee1b69" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-5eee26d" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-b0fb14b" href="https://www.youtube.com/channel/UCM-9TIsih-Z5DbbnwLIxwKg" target="_blank">
						<span class="elementor-screen-only">Youtube</span>
						<i aria-hidden="true" class="fab fa-youtube"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-animation-grow elementor-repeater-item-8265a7e" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://easysam.co.uk/knowledge-base/maximising-software-subscription-value-4-strategies-for-itam-professionals/">Maximising software subscription value: 4 strategies for ITAM professionals</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Delivering software asset management value without the price tag</title>
		<link>https://easysam.co.uk/knowledge-base/delivering-software-asset-management-value-without-the-price-tag/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 24 Oct 2023 07:54:57 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[SAM]]></category>
		<category><![CDATA[Software Asset Management]]></category>
		<category><![CDATA[Value]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=28730</guid>

					<description><![CDATA[<p>Transform your software investments into win-win situations that don't come with a hefty bill at the end of it.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/delivering-software-asset-management-value-without-the-price-tag/">Delivering software asset management value without the price tag</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="28730" class="elementor elementor-28730" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-7b873cd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7b873cd" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a57d403 elementor-hidden-mobile" data-id="a57d403" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8f5b906 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="8f5b906" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13154" class="elementor elementor-13154" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-space-evenly elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e7bfba2 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-template" data-id="e7bfba2" data-element_type="widget" data-e-type="widget" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:20}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-94222bd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="94222bd" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3adeb26b" data-id="3adeb26b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2b9ecfa7 elementor-widget elementor-widget-image" data-id="2b9ecfa7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77dc836 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-hidden-mobile_extra" data-id="77dc836" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a16f4c pa-display-conditions-yes elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading" data-id="5a16f4c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}" data-widget_type="theme-page-title.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Value</h2>				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f64a1a4" data-id="6f64a1a4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62f5f1be e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="62f5f1be" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-9dafa0a" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-167cdd5" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-531efe7 elementor-view-stacked elementor-position-inline-start elementor-widget__width-auto elementor-fixed elementor-hidden-mobile elementor-hidden-mobile_extra elementor-shape-circle elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box" data-id="531efe7" data-element_type="widget" data-e-type="widget" id="main-content" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:5}},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:2000,&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#main-content" class="elementor-icon" tabindex="-1" aria-label="Find out more below">
				<i aria-hidden="true" class="fas fa-arrow-down"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h3 class="elementor-icon-box-title">
						<a href="#main-content" >
							Find out more below						</a>
					</h3>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-78a313b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default" data-id="78a313b" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8e35ef" data-id="e8e35ef" data-element_type="column" data-e-type="column" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]}}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a9b9046 elementor-widget elementor-widget-heading" data-id="a9b9046" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Value</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-12d9acb elementor-hidden-mobile_extra elementor-widget elementor-widget-heading" data-id="12d9acb" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Transform your software investments into win-win situations that don't come with a hefty bill at the end of it.</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-d66be9a elementor-widget elementor-widget-heading" data-id="d66be9a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Published on 24th October 2023</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-02ed102 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="02ed102" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default">
				<div class="elementor-widget-container">
							<div class="elementor-grid" role="list">
								<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-facebook" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-twitter" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-linkedin" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email">
															<span class="elementor-share-btn__icon">
								<i class="fas fa-envelope" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_whatsapp" role="button" tabindex="0" aria-label="Share on whatsapp">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-whatsapp" aria-hidden="true"></i>							</span>
																				</div>
					</div>
						</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-95828b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="95828b7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-853ad5c" data-id="853ad5c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6b6f81f elementor-widget elementor-widget-text-editor" data-id="6b6f81f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>In today&#8217;s dynamic business landscape, turning a software investment into a win-win situation for every function of the business – from vendors to various departments across the organization and its external partners – has become a significant challenge. After all, software solutions come with a price tag, and this can soon ladder up to high costs for an organization trying to strike the right balance between technological advancement and financial stability.</p><p>This challenge is further driven by differing priorities across every team and the ever-present pressure to cut costs in an uncertain economic environment. For businesses, the goal here is to optimize their software investment in a way that benefits every facet and function of the company. But this can only be achieved through a strategic approach that maximizes value without compromising the organization&#8217;s bottom line.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-844d273 elementor-widget elementor-widget-heading" data-id="844d273" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">The cost-to-value ratio</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-09d5a94 elementor-widget elementor-widget-text-editor" data-id="09d5a94" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Software solutions can carry a hefty price tag. The collective expenses across different teams can quickly add up and impose a financial burden on the business. With increasingly tightened budgets due to the ongoing economic downturn, organizations must analyze and reassess their investment priorities and financial strategies in tandem.</p><p>The key to a successful financial strategy involves looking at the cost-to-value ratio, a metric that is increasingly gaining prominence in the decision-making process for business leaders. At the same time, by aligning software assets with overarching business outcomes and objectives, leaders can better understand how they can value infrastructure investments in a complex, modern IT environment where there are a multitude of solutions available to them.</p><p>One cost-effective method is to reframe and repurpose how existing solutions are used. As an example, the strategic migration to cloud computing has helped organizations convert capital expenditure to operational expenditure. By leveraging an existing solution, organizations have not only become more agile and reduced costs, but they’ve also aligned the priorities of the IT and finance functions of the business in the process. This alignment of cost management and value enhancement is key to driving organizational resilience and growth.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-87000cf elementor-widget elementor-widget-heading" data-id="87000cf" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Knowledge and technical expertise</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6b88525 elementor-widget elementor-widget-text-editor" data-id="6b88525" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Budgeting for software investment is a near-impossible task in the ‘start-stop’ macro-economic environment we are currently in. Therefore, in the pursuit of technological transformation, an organization&#8217;s strategy cannot solely center around chasing the shiniest and newest software solutions. It demands a lot more than just financial investment.</p><p>Instead, business leaders must focus on leveraging internal and external knowledge to help determine the best route forward regarding investment. By establishing and nurturing a support system with strong technical domain expertise, organizations can prepare themselves with a repository of knowledge and insights that become a guiding light for software asset management.</p><p>Having the right processes and a software asset management function with technical expertise can help with selecting the right license models and alternative technologies, re-harvesting software, and software consolidation, which ultimately help to reduce costs.</p><p>In this way, businesses can sidestep the pitfalls of ill-informed investment decisions and achieve higher returns on their software assets.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-be7e2f1 elementor-widget elementor-widget-heading" data-id="be7e2f1" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">A collaborative ecosystem</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-c6ca0f4 elementor-widget elementor-widget-text-editor" data-id="c6ca0f4" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>We already know that transformation does not unfold in isolation, but instead requires a collective effort that unites all functions of the business – and this remains true for software asset management. There is a growing realization among business leaders that operational and financial success hinges on an interconnected ecosystem that consists of software vendors, IT departments and business partners.</p><p>By collaborating and bringing together these diverse perspectives – which include valuable insights from software vendors, the strategic vision of IT leaders, and the domain knowledge of business partners – organizations can resolve the cost vs value challenge and see a return on investment from their software solutions, ensuring that the benefits are felt across the company.</p><p>Only through a collaborative ecosystem will businesses achieve the best results. The software asset management team essentially need to be the centerpiece of all the data across an organization&#8217;s IT infrastructure, including software usage, software licenses and asset details.</p><p>For the program to work effectively, each business function also needs to have defined roles and responsibilities across IT, procurement, finance, business and legal to get the best value. Examples of this include procurement who are responsible for ensuring renewals are done on time with the right negotiation and price points, or IT teams who must ensure the right tools are in place to get software consumption information.</p><p>Delivering software asset management value that transcends the conventional cost-centric approach therefore requires a multi-faceted strategy for businesses. This involves aligning software assets with tangible business outcomes to measure the cost-to-value ratio; determining the best route forward and making investment decisions based on technical domain expertise; and fostering a culture of collaboration that brings together internal and external stakeholders that can mutually benefit.</p><p>For businesses, this is the road to optimizing their software asset management value without inflating the price tag. Those that embark on the journey will not only withstand the financial and operational challenges of today, but they’ll also thrive and become resilient in driving organizational growth for the future.</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e541fdc" data-id="e541fdc" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-52aa7de elementor-widget elementor-widget-heading" data-id="52aa7de" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-504a638 url-break elementor-widget elementor-widget-text-editor" data-id="504a638" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="text-decoration: underline;"><a href="https://www.techradar.com/pro/delivering-software-asset-management-value-without-the-price-tag" target="_blank" rel="noopener">https://www.techradar.com/pro/delivering-software-asset-management-value-without-the-price-tag</a></span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-866c834 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="866c834" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-dc90ee5 elementor-widget elementor-widget-heading" data-id="dc90ee5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-1f28348 url-break elementor-widget elementor-widget-text-editor" data-id="1f28348" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Karolina Kaboompics via Pexels</p>								</div>
				</div>
				<div class="elementor-element elementor-element-e7b08cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="e7b08cc" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-d18153b elementor-widget elementor-widget-template" data-id="d18153b" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="14751" class="elementor elementor-14751" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b681619" data-id="b681619" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b5a4eb5 elementor-widget elementor-widget-heading" data-id="b5a4eb5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Search</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-9d6149d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="9d6149d" data-element_type="widget" data-e-type="widget" data-settings="{&quot;skin&quot;:&quot;classic&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
							<search role="search">
			<form class="elementor-search-form" action="https://easysam.co.uk" method="get">
												<div class="elementor-search-form__container">
					<label class="elementor-screen-only" for="elementor-search-form-9d6149d">Search</label>

					
					<input id="elementor-search-form-9d6149d" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
					
											<button class="elementor-search-form__submit" type="submit" aria-label="Search">
															<i aria-hidden="true" class="fas fa-search"></i>													</button>
					
									</div>
			</form>
		</search>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2a3939 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b2a3939" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-3504c7d elementor-widget elementor-widget-heading" data-id="3504c7d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Tags</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-687218a elementor-widget elementor-widget-text-editor" data-id="687218a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://easysam.co.uk/tag/budget/" rel="tag">Budget</a> | <a href="https://easysam.co.uk/tag/sam/" rel="tag">SAM</a> | <a href="https://easysam.co.uk/tag/software-asset-management/" rel="tag">Software Asset Management</a> | <a href="https://easysam.co.uk/tag/value/" rel="tag">Value</a>								</div>
				</div>
				<div class="elementor-element elementor-element-50256e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="50256e6" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-ecb0464 elementor-widget elementor-widget-heading" data-id="ecb0464" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Related Content</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-60a89d5 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="60a89d5" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-37511 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-azure tag-costs tag-legal tag-licensing tag-microsoft tag-software tag-uk tag-windows-server latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37512" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" >
				UK begins antitrust inquiry into Microsoft&#8217;s business software ecosystem			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>The regulator has &#8216;heard&#8217; customers can&#8217;t always &#8216;effectively combine software from Microsoft with that of other providers&#8217;.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37503 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-broadcom tag-gartner tag-hypervisor tag-migration tag-vmware latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37504" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-300x195.jpeg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-1024x664.jpeg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-768x498.jpeg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-770x499.jpeg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-93x60.jpeg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image.jpeg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" >
				Quit VMware and you’ll emerge with more complex and less capable infrastructure			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>That&#8217;s the view of one Gartner analyst, who says modernising applications is probably a better use of your time than hypervisor migration.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37492 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-ai tag-artifical-intelligence tag-cloud-computing tag-maintenance tag-on-premise tag-sap latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37493" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" >
				SAP’s AI offer to legacy customers comes with a catch			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>On-premises customers can access Joule assistants, but only if they commit 50% of maintenance spend to cloud first.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37480 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-ai tag-finops tag-flexera latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37486" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" >
				Valuemaxxing: why it matters and how leaders can master it			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>AI is reshaping business fast. Learn how “valuemaxxing” helps leaders align ROI, governance, and FinOps to maximise technology investments.</p>
		</div>
				</div>
				</article>
				</div>
		
						</div>
				</div>
				<div class="elementor-element elementor-element-9165f73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="9165f73" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-64558ae elementor-widget elementor-widget-heading" data-id="64558ae" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Follow and Subscribe</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6ee1b69 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="6ee1b69" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-5eee26d" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-b0fb14b" href="https://www.youtube.com/channel/UCM-9TIsih-Z5DbbnwLIxwKg" target="_blank">
						<span class="elementor-screen-only">Youtube</span>
						<i aria-hidden="true" class="fab fa-youtube"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-animation-grow elementor-repeater-item-8265a7e" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://easysam.co.uk/knowledge-base/delivering-software-asset-management-value-without-the-price-tag/">Delivering software asset management value without the price tag</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Extracting more value from software licences is key for businesses frustrated with sub-par usage</title>
		<link>https://easysam.co.uk/knowledge-base/extracting-more-value-from-software-licences-is-key-for-businesses-frustrated-with-sub-par-usage/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Wed, 16 Aug 2023 09:00:00 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Licences]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Usage]]></category>
		<category><![CDATA[Value]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=28218</guid>

					<description><![CDATA[<p>As costs continue to rise, licensing has become a major pain point for businesses who aren't seeing a requisite rise in value.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/extracting-more-value-from-software-licences-is-key-for-businesses-frustrated-with-sub-par-usage/">Extracting more value from software licences is key for businesses frustrated with sub-par usage</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="28218" class="elementor elementor-28218" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-7b873cd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7b873cd" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a57d403 elementor-hidden-mobile" data-id="a57d403" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8f5b906 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="8f5b906" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13154" class="elementor elementor-13154" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-space-evenly elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e7bfba2 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-template" data-id="e7bfba2" data-element_type="widget" data-e-type="widget" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:20}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-94222bd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="94222bd" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3adeb26b" data-id="3adeb26b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2b9ecfa7 elementor-widget elementor-widget-image" data-id="2b9ecfa7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77dc836 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-hidden-mobile_extra" data-id="77dc836" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a16f4c pa-display-conditions-yes elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading" data-id="5a16f4c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}" data-widget_type="theme-page-title.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Value</h2>				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f64a1a4" data-id="6f64a1a4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62f5f1be e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="62f5f1be" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-9dafa0a" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-167cdd5" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-531efe7 elementor-view-stacked elementor-position-inline-start elementor-widget__width-auto elementor-fixed elementor-hidden-mobile elementor-hidden-mobile_extra elementor-shape-circle elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box" data-id="531efe7" data-element_type="widget" data-e-type="widget" id="main-content" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:5}},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:2000,&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#main-content" class="elementor-icon" tabindex="-1" aria-label="Find out more below">
				<i aria-hidden="true" class="fas fa-arrow-down"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h3 class="elementor-icon-box-title">
						<a href="#main-content" >
							Find out more below						</a>
					</h3>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-78a313b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default" data-id="78a313b" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8e35ef" data-id="e8e35ef" data-element_type="column" data-e-type="column" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]}}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a9b9046 elementor-widget elementor-widget-heading" data-id="a9b9046" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Value</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-12d9acb elementor-hidden-mobile_extra elementor-widget elementor-widget-heading" data-id="12d9acb" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">As costs continue to rise, licensing has become a major pain point for businesses who aren't seeing a requisite rise in value.</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-d66be9a elementor-widget elementor-widget-heading" data-id="d66be9a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h1 class="elementor-heading-title elementor-size-default">Published on 16th August 2023</h1>				</div>
				</div>
				<div class="elementor-element elementor-element-02ed102 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="02ed102" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default">
				<div class="elementor-widget-container">
							<div class="elementor-grid" role="list">
								<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-facebook" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-twitter" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-linkedin" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email">
															<span class="elementor-share-btn__icon">
								<i class="fas fa-envelope" aria-hidden="true"></i>							</span>
																				</div>
					</div>
									<div class="elementor-grid-item" role="listitem">
						<div class="elementor-share-btn elementor-share-btn_whatsapp" role="button" tabindex="0" aria-label="Share on whatsapp">
															<span class="elementor-share-btn__icon">
								<i class="fab fa-whatsapp" aria-hidden="true"></i>							</span>
																				</div>
					</div>
						</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-95828b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="95828b7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-853ad5c" data-id="853ad5c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6b6f81f elementor-widget elementor-widget-text-editor" data-id="6b6f81f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>As the world becomes accustomed to cloud computing, licensing has become a major pain point for businesses whose costs continue to rise while they don’t see a requisite rise in value, says Braintree Managing Director Heath Huxtable.</p><p>He adds that managing the regret of licensing, as he puts it, lies in choosing to work with consulting partners who sell value-added services as opposed to license resellers.</p><p>“Let’s be honest, licensing is a major bugbear for businesses and the money being spent is just becoming more and more. That doesn’t mean businesses want to shop around for the cheapest license to do the same thing. In our ongoing interactions with dozens of customers, it is clear that businesses want value for money. You see, built into the concept of cloud computing is the assumption that just because a service is available immediately that you will consume it – this isn’t the case,” Huxtable explains.</p><p>He draws the analogy of someone going to a workshop to learn about the power of something like Microsoft Excel. During the presentation, they will be shown the universe of what’s possible but in reality, they will only use a fraction of that.</p><p>“In reality, the user comes back down to consuming about 20-30% of the functional use of the product, yet they pay for the full product. This is what leads to frustration. This is why it is crucial for a partner to conduct a license audit when working with a new customer, to gain insights into exactly what has been bought and what is being used,” he says.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-85b15b5 elementor-widget elementor-widget-heading" data-id="85b15b5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Unlocking value</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-3c0770b elementor-widget elementor-widget-text-editor" data-id="3c0770b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Huxtable says that there is a glaring need for partners to unlock value for customers so that licensing shifts from a bugbear to something that demonstrably improves their businesses and drives efficiencies. “A lot of the solution lies in what I like to call wrap-around services,” he explains.</p><p>“Think of Office 365. It’s almost guaranteed most businesses have workforces using no more than 30% of the functionality of a product, never mind working with analytics and modelling tools, for example. But Microsoft Excel, is part of Office 365, and within that ecosystem, there is OneDrive, SharePoint, Teams, and much more, and by leveraging the power of wrap-around services that come with a single license purchase, you start to unlock progressively more value for the customer.</p><p>“This type of exercise is not possible when simply clicking onto the Office website and buying a license, or procuring through a reseller. A consulting partner, on the other hand, exists to consult around services and software. That’s a differentiator that almost immediately takes licensing from the realm of business irritation to business value.”</p><p>Huxtable says that by anyone’s estimation, spending $500 and using $90 worth of services is frustrating. He says that to counter this, businesses would do well to actively seek out partners that prioritise managing licensing costs and consumption in alignment with their business expectations.</p><p>“Ultimately, the exercise is to shift customers to a space where they are making full use of what they pay for, and not paying more for something that they don’t use. It is a simple concept, but one that many businesses are yet to fully realise.”</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e541fdc" data-id="e541fdc" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-52aa7de elementor-widget elementor-widget-heading" data-id="52aa7de" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Source</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-504a638 url-break elementor-widget elementor-widget-text-editor" data-id="504a638" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="text-decoration: underline;"><a href="https://www.cajnewsafrica.com/2023/08/14/extracting-more-value-from-software-licenses-is-key-for-businesses-frustrated-with-sub-par-usage/" target="_blank" rel="noopener">https://www.cajnewsafrica.com/2023/08/14/extracting-more-value-from-software-licenses-is-key-for-businesses-frustrated-with-sub-par-usage/</a></span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-866c834 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="866c834" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-62c6fd1 elementor-widget elementor-widget-heading" data-id="62c6fd1" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Image Credit</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-ea2a4ae url-break elementor-widget elementor-widget-text-editor" data-id="ea2a4ae" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Siora Photography via Unsplash</p>								</div>
				</div>
				<div class="elementor-element elementor-element-8734ddb elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="8734ddb" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-d18153b elementor-widget elementor-widget-template" data-id="d18153b" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="14751" class="elementor elementor-14751" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b681619" data-id="b681619" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b5a4eb5 elementor-widget elementor-widget-heading" data-id="b5a4eb5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Search</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-9d6149d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="9d6149d" data-element_type="widget" data-e-type="widget" data-settings="{&quot;skin&quot;:&quot;classic&quot;}" data-widget_type="search-form.default">
				<div class="elementor-widget-container">
							<search role="search">
			<form class="elementor-search-form" action="https://easysam.co.uk" method="get">
												<div class="elementor-search-form__container">
					<label class="elementor-screen-only" for="elementor-search-form-9d6149d">Search</label>

					
					<input id="elementor-search-form-9d6149d" placeholder="Search..." class="elementor-search-form__input" type="search" name="s" value="">
					
											<button class="elementor-search-form__submit" type="submit" aria-label="Search">
															<i aria-hidden="true" class="fas fa-search"></i>													</button>
					
									</div>
			</form>
		</search>
						</div>
				</div>
				<div class="elementor-element elementor-element-b2a3939 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b2a3939" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-3504c7d elementor-widget elementor-widget-heading" data-id="3504c7d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Tags</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-687218a elementor-widget elementor-widget-text-editor" data-id="687218a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://easysam.co.uk/tag/licences/" rel="tag">Licences</a> | <a href="https://easysam.co.uk/tag/software/" rel="tag">Software</a> | <a href="https://easysam.co.uk/tag/south-africa/" rel="tag">South Africa</a> | <a href="https://easysam.co.uk/tag/usage/" rel="tag">Usage</a> | <a href="https://easysam.co.uk/tag/value/" rel="tag">Value</a>								</div>
				</div>
				<div class="elementor-element elementor-element-50256e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="50256e6" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-ecb0464 elementor-widget elementor-widget-heading" data-id="ecb0464" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Related Content</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-60a89d5 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="60a89d5" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-37511 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-azure tag-costs tag-legal tag-licensing tag-microsoft tag-software tag-uk tag-windows-server latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37512" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/uk-begins-antitrust-inquiry-into-microsofts-business-software-ecosystem/" >
				UK begins antitrust inquiry into Microsoft&#8217;s business software ecosystem			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>The regulator has &#8216;heard&#8217; customers can&#8217;t always &#8216;effectively combine software from Microsoft with that of other providers&#8217;.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37503 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-broadcom tag-gartner tag-hypervisor tag-migration tag-vmware latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37504" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-370x240.jpeg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-300x195.jpeg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-1024x664.jpeg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-768x498.jpeg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-770x499.jpeg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image-93x60.jpeg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure-featured-image.jpeg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/quit-vmware-and-youll-emerge-with-more-complex-and-less-capable-infrastructure/" >
				Quit VMware and you’ll emerge with more complex and less capable infrastructure			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>That&#8217;s the view of one Gartner analyst, who says modernising applications is probably a better use of your time than hypervisor migration.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37492 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-ai tag-artifical-intelligence tag-cloud-computing tag-maintenance tag-on-premise tag-sap latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37493" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/saps-ai-offer-to-legacy-customers-comes-with-a-catch-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/news/saps-ai-offer-to-legacy-customers-comes-with-a-catch/" >
				SAP’s AI offer to legacy customers comes with a catch			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>On-premises customers can access Joule assistants, but only if they commit 50% of maintenance spend to cloud first.</p>
		</div>
				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-37480 post type-post status-publish format-standard has-post-thumbnail hentry category-knowledge-base tag-ai tag-finops tag-flexera latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37486" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/valuemaxxing-why-it-matters-and-how-leaders-can-master-it-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
		</a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://easysam.co.uk/knowledge-base/valuemaxxing-why-it-matters-and-how-leaders-can-master-it/" >
				Valuemaxxing: why it matters and how leaders can master it			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>AI is reshaping business fast. Learn how “valuemaxxing” helps leaders align ROI, governance, and FinOps to maximise technology investments.</p>
		</div>
				</div>
				</article>
				</div>
		
						</div>
				</div>
				<div class="elementor-element elementor-element-9165f73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="9165f73" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-64558ae elementor-widget elementor-widget-heading" data-id="64558ae" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Follow and Subscribe</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-6ee1b69 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="6ee1b69" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-5eee26d" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-b0fb14b" href="https://www.youtube.com/channel/UCM-9TIsih-Z5DbbnwLIxwKg" target="_blank">
						<span class="elementor-screen-only">Youtube</span>
						<i aria-hidden="true" class="fab fa-youtube"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-animation-grow elementor-repeater-item-8265a7e" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://easysam.co.uk/knowledge-base/extracting-more-value-from-software-licences-is-key-for-businesses-frustrated-with-sub-par-usage/">Extracting more value from software licences is key for businesses frustrated with sub-par usage</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
