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		<title>AWS under pressure as big three battle to dominate the cloud market</title>
		<link>https://easysam.co.uk/news/aws-under-pressure-as-big-three-battle-to-dominate-the-cloud-market/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 11:31:20 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Research]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=36271</guid>

					<description><![CDATA[<p>Google and Microsoft continue to close the gap, while Oracle and neoclouds are steadily growing from a small base.</p>
<p>The post <a href="https://easysam.co.uk/news/aws-under-pressure-as-big-three-battle-to-dominate-the-cloud-market/">AWS under pressure as big three battle to dominate the cloud market</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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									<p>The big three cloud companies are all growing thanks to an expanding market, but Amazon is under increasing pressure from Microsoft and Google, while newcomers are on the rise.</p><p>Synergy Research has published data showing market share by spend in global cloud infrastructure services over the last twenty quarters.</p><p>According to its figures, the big three operators – Amazon (AWS), Microsoft (Azure) and Google Cloud – accounted for a collective 63 percent of enterprise cloud infra spending during Q3 of 2025. In the same quarter a year ago, it was 62 percent, and a year before that, it was 61 percent, showing that the cloud triumvirate continues to gradually take market share from the other players.</p><p>That&#8217;s a larger share of a larger pie, as the market for cloud infrastructure services hit $107 billion in Q3, up from $68 billion two years ago, an increase of nearly 60 percent.</p><p>Meanwhile, Synergy&#8217;s chart seems to show that Amazon&#8217;s share of the entire market peaked in Q2 of 2022, and has been slowly declining ever since. Because the overall market is expanding, this doesn&#8217;t mean that Amazon is losing business, just that it is being outgrown by other players.</p><p>AWS still has a comfortable lead, with 29 percent of global market spend in Q3, but Microsoft and Google, the junior pair in the cloud triumvirate, are steadily increasing their market shares, accounting for 20 percent and 13 percent respectively.</p><p>Microsoft&#8217;s performance is cyclical quarter to quarter, but with an underlying upward trend.</p><p>Other cloud players have a much smaller piece of the market action, but Synergy highlights Oracle and the so-called neoclouds as slowly gaining share. The neoclouds are relative newcomers focused on providing access to GPU clusters and AI development environments rather than standard cloud services. CoreWeave is by far the largest player here, but others growing rapidly include Crusoe, Nebius and Lambda. The only clear loser among the small players is IBM, which has steadily declined from five percent of market spend in Q4 2020 to about half that amount now.</p>								</div>
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									<p>In a statement, Synergy Chief Analyst John Dinsdale noted it was &#8220;striking&#8221; how effectively AWS has maintained its lead, while noting that the big three are still dominant, with Google having nearly 4x the revenue share of the global number-four player, Alibaba.</p><p>Overall, the cloud market continues to grow strongly in all regions of the world. Those countries with the strongest growth in Q3 2025 included India, Australia, Indonesia, Ireland, Mexico, and South Africa, all growing at rates above the global average.</p><p>But the US remains by far the largest cloud market, bigger than the whole APAC region combined, and grew by 28 percent during the quarter. In Europe, the largest cloud markets remain the UK and Germany, but those with the highest growth rates were Ireland, Spain, and Italy.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.theregister.com/2025/11/20/aws_loses_market_share_azure_google/" target="_blank" rel="noopener">https://www.theregister.com/2025/11/20/aws_loses_market_share_azure_google/</a></span></p>								</div>
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			<p>Usage-based charges have risen sevenfold since 2025 &#8211; putting pressure on finance teams and increasing the risk of invoicing errors.</p>
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			<p>The US governmental department have said that they&#8217;re putting systems in place to manage the &#8216;restrictive licensing practices&#8217; identified.</p>
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		<p>The post <a href="https://easysam.co.uk/news/aws-under-pressure-as-big-three-battle-to-dominate-the-cloud-market/">AWS under pressure as big three battle to dominate the cloud market</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Employees regularly paste company secrets into ChatGPT, new research finds</title>
		<link>https://easysam.co.uk/news/employees-regularly-paste-company-secrets-into-chatgpt-new-research-finds/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Thu, 09 Oct 2025 10:04:16 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Shadow]]></category>
		<category><![CDATA[Survey]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=35995</guid>

					<description><![CDATA[<p>LayerX's findings suggest the new form of shadow IT are "creating a massive blind spot for data leakage and compliance risks".</p>
<p>The post <a href="https://easysam.co.uk/news/employees-regularly-paste-company-secrets-into-chatgpt-new-research-finds/">Employees regularly paste company secrets into ChatGPT, new research finds</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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									<p>Employees could be opening up to OpenAI in ways that put sensitive data at risk. According to a study by security biz LayerX, a large number of corporate users paste Personally Identifiable Information (PII) or Payment Card Industry (PCI) numbers right into ChatGPT, even if they&#8217;re using the bot without permission.</p><p>In its <span style="text-decoration: underline;"><a href="https://go.layerxsecurity.com/the-layerx-enterprise-ai-saas-data-security-report-2025" target="_blank" rel="noopener">Enterprise AI and SaaS Data Security Report 2025</a></span>, LayerX blames the growing, largely uncontrolled usage of generative AI tools for exfiltrating personal and payment data from enterprise environments.</p><p>With 45 percent of enterprise employees now using generative AI tools, 77 percent of these AI users have been copying and pasting data into their chatbot queries, the LayerX study says. A bit more than a fifth (22 percent) of these copy and paste operations include PII/PCI.</p><p>&#8220;With 82 percent of pastes coming from unmanaged personal accounts, enterprises have little to no visibility into what data is being shared, creating a massive blind spot for data leakage and compliance risks,&#8221; the report says.</p><p>About 40 percent of file uploads to generative AI sites include PII/PCI data, it&#8217;s claimed, with 39 percent of these uploads coming from non-corporate accounts.</p><p>LayerX monitors data in the browser via an enterprise browser extension, meaning that the company sees only web-based AI interaction and not API calls from apps.</p><p>Or Eshed, CEO of LayerX, in response to a question about whether AI data leakage has caused actual harm, pointed to Samsung&#8217;s decision in 2023 to temporarily ban staff usage of ChatGPT after an employee reportedly uploaded sensitive code to the chatbot. He said that having enterprise data leak via AI tools can raise geopolitical issues (e.g. with Chinese AI models like Qwen), regulatory and compliance concerns, and lead to corporate data being inappropriately used for training if exposed through personal AI tool usage.</p>								</div>
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									<p>The LayerX report says that app usage through non-corporate accounts (shadow IT) is common not only for generative AI (67 percent), but also for chat/instant messaging (87 percent), online meetings (60 percent), Salesforce (77 percent), Microsoft Online (68 percent), and Zoom (64 percent).</p><p>In a surprising endorsement of shadow IT, Microsoft recently said it will support personal Copilot account usage in corporate Microsoft 365 accounts. That may be a reflection of Microsoft&#8217;s discomfort with the dominance of OpenAI&#8217;s ChatGPT, which LayerX says has become the de facto enterprise standard AI tool.</p><p>&#8220;Amongst all AI apps, ChatGPT dominates enterprise AI usage, with over 9 in 10 employees accessing it compared to far lower adoption of alternatives like Google Gemini (15 percent), Claude (5 percent), and Copilot (~2–3 percent),&#8221; the report says, adding that most people (83.5 percent) use just one AI tool.</p><p>&#8220;We see that users have a preferred AI platform and even if the business has an &#8216;official&#8217; AI or a licensed one, users pick whatever they want,&#8221; Eshed said. &#8220;In this case, it is overwhelmingly ChatGPT. In other words, users prefer ChatGPT.&#8221;</p><p>Asked about the survey&#8217;s figures on Microsoft Copilot adoption in enterprises, Eshed cited a report claiming that Microsoft had &#8220;a 1.81 percent conversion rate across the 440 million Microsoft 365 subscribers&#8221; and noted that number &#8220;is almost identical to our findings (about 2 percent).&#8221;</p><p>ChatGPT&#8217;s enterprise penetration comes to 43 percent, LayerX&#8217;s report says, approaching the popularity of applications like Zoom (75 percent penetration) and Google services (65 percent) while surpassing the penetration of Slack (22 percent), Salesforce (18 percent), and Atlassian (15 percent).</p><p>Overall, the LayerX report finds AI usage in the enterprise is growing rapidly, accounting for 11 percent of all application usage, just behind email (20 percent), online meetings (20 percent), and office productivity applications (14 percent).</p><p>Employee affinity for generative AI, the security firm argues, means that CISOs have to get serious about enforcing Single Sign-On (SSO) across every business critical applications if they want to have visibility into data flows.</p><p>Asked to provide specifics about the number of customers contributing data for the report, a LayerX spokesperson replied that the company did not want to reveal exact figures on its customer base.</p><p>Eshed said LayerX&#8217;s client base consists of &#8220;dozens of global enterprises and large enterprises (1,000-100,000 users) primarily in financial services, healthcare, services and semiconductors. Most of our customers are in North America but we have customers in all 5 continents and any vertical.&#8221;</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.theregister.com/2025/10/07/gen_ai_shadow_it_secrets/" target="_blank" rel="noopener">https://www.theregister.com/2025/10/07/gen_ai_shadow_it_secrets/</a></span></p>								</div>
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			<p>Usage-based charges have risen sevenfold since 2025 &#8211; putting pressure on finance teams and increasing the risk of invoicing errors.</p>
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			<p>The US governmental department have said that they&#8217;re putting systems in place to manage the &#8216;restrictive licensing practices&#8217; identified.</p>
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		<p>The post <a href="https://easysam.co.uk/news/employees-regularly-paste-company-secrets-into-chatgpt-new-research-finds/">Employees regularly paste company secrets into ChatGPT, new research finds</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>All IT work to involve AI by 2030, says Gartner</title>
		<link>https://easysam.co.uk/news/all-it-work-to-involve-ai-by-2030-says-gartner/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 08 Sep 2025 11:13:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artifical Intelligence]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Research]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=35844</guid>

					<description><![CDATA[<p>The analyst firm doesn’t foresee an “AI jobs bloodbath” in IT or other industries for at least five years, with AI attributable to just 1% of current job losses.</p>
<p>The post <a href="https://easysam.co.uk/news/all-it-work-to-involve-ai-by-2030-says-gartner/">All IT work to involve AI by 2030, says Gartner</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">The analyst firm doesn’t foresee an “AI jobs bloodbath” in IT or other industries for at least five years, with AI attributable to just 1% of current job losses.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 8th September 2025</h1>				</div>
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									<p>All work in IT departments will be done with the help of AI by 2030, according to analyst firm Gartner, which thinks massive job losses won’t result.</p><p>Speaking during the keynote address of the firm’s Symposium event in Australia, VP analyst Alicia Mullery said 81 percent of work is currently done by humans acting alone without AI assistance. Five years from now Gartner believes 75 percent of IT work will be human activity augmented by AI, with the remainder performed by bots alone.</p><p>Distinguished VP analyst Daryl Plummer said this shift will mean IT departments gain labour capacity and will need to show they deserve to keep it. “You never want to look like you have too many people,” he advised, before suggesting technology leaders consult with peers elsewhere in a business to identify value-adding opportunities IT departments can execute.</p><p>Plummer said Gartner doesn’t foresee an “AI jobs bloodbath” in IT or other industries for at least five years, adding that just one percent of job losses today are attributable to AI. He and Mullery did predict a reduction in entry-level jobs, as AI lets senior staff tackle work they would once have assigned to juniors.</p><p>The two analysts also forecast that businesses will struggle to implement AI effectively, because the costs of running AI workloads balloon. ERP, Plummer said, has straightforward up-front costs: You pay to license and implement it, then to train people so they can use it.</p><p>AI needs that same initial investment but few organisations can keep up with AI vendors’ pace of innovation. Adopting AI therefore creates a requirement for near-constant exploration of use cases and subsequent retraining.</p><p>Plummer said orgs that adopt AI should expect to uncover 10 unanticipated ancillary costs, among them the need to acquire new datasets, and the costs of managing multiple models.</p><p>The need to use one AI model to check the output of others – a necessary step to verify accuracy – is another cost to consider.</p><p>AI’s hidden costs mean Gartner believes 65 percent of CIOs aren’t breaking even on AI investments.</p><p>Plummer and Mullery nonetheless suggested IT execs pursue AI, and recommended the big four hyperscalers – AWS, Microsoft, Google and Alibaba – as key suppliers because they are the equivalent of geopolitical superpowers in terms of their ability to marshal resources and talent. They labelled OpenAI, Meta, Anthropic, DeepSeek and XAI “wildcard vendors” and said all are “not enterprise ready.”</p><p>Plummer said that OpenAI just hasn’t done the work to create licenses that cautious enterprise buyers need. He said the company has done too little to integrate its offerings with common enterprise software like Microsoft 365, even though that suite’s Copilot AI components rely on OpenAI technology.</p><p>The pair also advised IT execs to quickly move past AI-powered chatbots, and instead adopt interactive agents capable of doing things like autonomously conducting negotiations with suppliers.</p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/all-it-work-to-involve-ai-by-2030-says-gartner/">All IT work to involve AI by 2030, says Gartner</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
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		<title>Gartner outlines six key trends shaping global cloud adoption</title>
		<link>https://easysam.co.uk/news/gartner-outlines-six-key-trends-shaping-global-cloud-adoption/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Wed, 14 May 2025 11:38:40 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Research]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=35164</guid>

					<description><![CDATA[<p>Cloud dissatisfaction, growth in AI/machine learning and sustainability are amongst the key areas identified by the research firm.</p>
<p>The post <a href="https://easysam.co.uk/news/gartner-outlines-six-key-trends-shaping-global-cloud-adoption/">Gartner outlines six key trends shaping global cloud adoption</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						<div class="elementor-element elementor-element-8f5b906 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="8f5b906" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13154" class="elementor elementor-13154" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-space-evenly elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
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					<h1 class="elementor-heading-title elementor-size-default">Cloud dissatisfaction, growth in AI/machine learning and sustainability are amongst the key areas identified by the research firm.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 14th May 2025</h1>				</div>
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									<p>Gartner has identified six primary trends that are set to influence cloud adoption globally over the next four years.</p><p>The company outlined these trends as cloud dissatisfaction, growth in artificial intelligence and machine learning (AI/ML), multi-cloud strategies, sustainability, digital sovereignty, and the development of industry-specific cloud solutions.</p><p>Joe Rogus, Director, Advisory at Gartner, highlighted the significance of these trends in the context of cloud&#8217;s business impact. Rogus stated, &#8220;These trends are accelerating the shift in how cloud is transforming from a technology enabler to a business disruptor and necessity for most organisations. Over the next few years, cloud will continue to unlock new business models, competitive advantages and ways of achieving business missions.&#8221;</p><p>One of the key trends identified is cloud dissatisfaction. While cloud adoption is on the rise, not all implementations have been successful. Gartner projects that by 2028, 25% of organisations will report significant dissatisfaction with their cloud efforts, citing challenges such as unrealistic expectations, poorly executed strategies, and uncontrolled costs. The underpinning recommendation is for enterprises to develop a clear strategy and execute effectively in order to reduce the risk of disappointment.</p><p>Rogus noted that &#8220;organisations that have successfully addressed upfront strategic focus by 2029 will find their cloud dissatisfaction will decrease,&#8221; according to Gartner research.</p><p>The demand for AI and machine learning is anticipated to rise sharply. Hyperscale cloud providers are expected to play a central role in facilitating this growth, as they integrate new capabilities into IT infrastructure and collaborate across vendor and user networks, making use of both real and synthetic data for AI model training. Gartner forecasts that by 2029, 50% of cloud compute resources will be allocated to AI workloads, compared to less than 10% today.</p><p>Expanding on this, Rogus commented, &#8220;This all points to a fivefold increase in AI-related cloud workloads by 2029. Now is the time for organisations to assess whether their data centres and cloud strategies are ready to handle this surge in AI &amp; ML demand. In many cases, they might need to bring AI to where the data is to support this growth.&#8221;</p><p>Multi-cloud and cross-cloud deployment represent another complex area for organisations. While many are shifting to multi-cloud environments, interoperability challenges often slow down adoption and hinder expected outcomes. Gartner&#8217;s analysis suggests that more than half of organisations will not achieve their envisioned benefits from multi-cloud investments by 2029. The advice offered is to focus on identifying specific use cases and employing distributed applications that could gain from operating across multiple clouds and on-premises systems.</p><p>The proliferation of industry-specific cloud solutions is also set to continue. More than 50% of organisations are expected to adopt such platforms to facilitate business agility and digital initiatives by 2029. Gartner recommends treating industry cloud platforms as supplements rather than wholesale replacements for existing IT portfolios, allowing organisations to avoid accumulating technical liabilities and to drive innovation.</p><p>Digital sovereignty is becoming increasingly important, particularly against the backdrop of AI&#8217;s expansion, stricter data privacy regulations, and geopolitical issue. The need for protection of data, infrastructure, and workloads from foreign jurisdictional control is contributing to a rise in sovereign cloud strategies. Gartner predicts that by 2029, over half of multinational organisations will have formal digital sovereignty approaches in place, a significant rise from the current level of less than 10%.</p><p>Rogus highlighted the challenges and opportunities, saying, &#8220;As organisations proactively align their cloud strategies to address digital sovereignty requirements, there are already a wide range of offerings that will support them. However, it&#8217;s important they understand exactly what their requirements are, so they can select the right mix of solutions to safeguard their data and operational integrity.&#8221;</p><p>Sustainability is being seen as a joint obligation between cloud providers and their enterprise customers. Continued regulatory, investor, and public pressures are compelling organisations to factor environmental considerations into technology investments, particularly as energy demand rises with AI workload growth. Gartner research suggests that the proportion of global organisations prioritising sustainability in procurement decisions will surpass 50% by 2029. Enterprises are advised to link sustainability initiatives with business outcomes to maximise the value of their cloud investments.</p><p>Gartner&#8217;s analysis suggests that recognising these cloud trends and tailoring organisational strategies accordingly will play a key role in determining whether enterprises achieve the outcomes they seek from cloud investments in the coming years.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://itbrief.asia/story/gartner-outlines-six-key-trends-shaping-global-cloud-adoption" target="_blank" rel="noopener">https://itbrief.asia/story/gartner-outlines-six-key-trends-shaping-global-cloud-adoption</a></span></p>								</div>
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		<p>The post <a href="https://easysam.co.uk/news/gartner-outlines-six-key-trends-shaping-global-cloud-adoption/">Gartner outlines six key trends shaping global cloud adoption</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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		<title>20% of users looking to ‘escape’ to VMware alternatives</title>
		<link>https://easysam.co.uk/news/20-of-users-looking-to-escape-to-vmware-alternatives/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 13 Nov 2023 09:12:54 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Broadcom]]></category>
		<category><![CDATA[Deal]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[VMware]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=28869</guid>

					<description><![CDATA[<p>As the $61 billion deal with Broadcom draws to a close, research firm Forrester says ‘beleaguered’ VMware customers want other options.</p>
<p>The post <a href="https://easysam.co.uk/news/20-of-users-looking-to-escape-to-vmware-alternatives/">20% of users looking to ‘escape’ to VMware alternatives</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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						<div class="elementor-element elementor-element-57f7a4e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="57f7a4e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="What is SAM">
				<i aria-hidden="true" class="fas fa-question"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTYwIiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							What is SAM						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-6e3932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6e3932e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f6d64bf elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f6d64bf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" class="elementor-icon" tabindex="-1" aria-label="Services">
				<i aria-hidden="true" class="far fa-list-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzMTg2IiwidG9nZ2xlIjp0cnVlfQ%3D%3D" >
							Services						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7cb772e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb772e" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e174709 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="e174709" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/partners" class="elementor-icon" tabindex="-1" aria-label="Partners">
				<i aria-hidden="true" class="fas fa-handshake"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/partners" >
							Partners						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 927b7a2 --><!-- dce invisible element dac0747 --><!-- dce invisible element 2264012 -->		<div class="elementor-element elementor-element-4b7c59b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4b7c59b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f50e92b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="f50e92b" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/blog" class="elementor-icon" tabindex="-1" aria-label="Blog">
				<i aria-hidden="true" class="fas fa-pen-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/blog" >
							Blog						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c3b98c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c3b98c9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-2d6c146 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="2d6c146" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/events" class="elementor-icon" tabindex="-1" aria-label="Events">
				<i aria-hidden="true" class="fas fa-calendar-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/events" >
							Events						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-56fbd3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="56fbd3a" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7e5b20d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7e5b20d" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/knowledge-base" class="elementor-icon" tabindex="-1" aria-label="Knowledge">
				<i aria-hidden="true" class="fas fa-lightbulb"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/knowledge-base" >
							Knowledge						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-fad4fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="fad4fd7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-7f712c6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="7f712c6" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/news" class="elementor-icon" tabindex="-1" aria-label="News">
				<i aria-hidden="true" class="fas fa-newspaper"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
				</div>
		<!-- dce invisible element 2c1895a -->			</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</nav>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
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					<h1 class="elementor-heading-title elementor-size-default">As the $61 billion deal with Broadcom draws to a close, research firm Forrester says ‘beleaguered’ VMware customers want other options.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 13th November 2023</h1>				</div>
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									<p>As the $61 billion Broadcom acquisition remains in limbo, a significant number of enterprise customers and cloud service providers are on the hunt for VMware alternatives.</p><p>In fact, 20% of current VMware users will begin their “escape” in 2024, according to a recent note from Forrester.</p><p>“The impending acquisition of VMware by Broadcom has cast a shadow on an already beleaguered VMware customer base,” write Michele Pelino and Naveen Chhabra, both principal analysts for the research firm, in an Oct. 30 blog, “Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment.”</p><p>“Many are exhausted by significant price hikes, degrading support and mandatory subscription to software bundles in which some modules such as NSX and Aria Suite/vRealize Suite end up as shelfware,” Pelino and Chhabra note. “Subsequently, many of VMware’s enterprise clients are exploring alternatives to its virtualization, cloud management, end user computing, and hyperconverged infrastructure products despite the company’s dominance in these technologies. In 2024, Forrester predicts that 20% will begin their escape.”</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Broadcom Deal ‘Has Introduced a High Level of Uncertainty’ for VMware Users</h3>				</div>
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									<p>Companies including ShapeBlue, VergeIO and Crayon concur with Forrester.</p><p>“[T]he deal has introduced a high level of uncertainty regarding future pricing policies and innovation strategies with existing customers,” Giles Sirett, CEO and founder of ShapeBlue, an Apache CloudStack integrator and cloud channel partner, wrote in a Sept. 27 blog.</p><p>Indeed, Sirett added, a survey that ShapeBlue conducted in August found that 52% of organizations adopting CloudStack did so to get out from under VMware. A year earlier, the figure only stood at 8%, per ShapeBlue.</p><p>“In the last few months, we have seen massive interest in Apache CloudStack as an enabler for people to remove their VMware lock-in,” Sirett added. “In terms of what’s driving our customer’s projects, the situation with VMware currently accounts for more than half of those projects.”</p><p>Aaron Richman, director of business development at VergeIO, agreed that organizations are looking for VMware alternatives.</p><p>“One of the most immediate and worrisome impacts of the Broadcom-VMware deal is the potential decline in customer support quality,” Richman recently wrote on LinkedIn. “VMware has built a strong reputation for its customer-centric approach, with timely responses to inquiries and robust technical support. Unfortunately, Broadcom&#8217;s track record in this department leaves much to be desired.”</p><p>Andreas Bergman, global lead for hosting partners at global managed service provider Crayon, made a similar point in a late September blog.</p><p>“Some customers are already reporting changes in their account teams, with resource shifts that may affect the level of engagement they receive from VMware,” Bergman said. “While this is still unfolding and not a conclusive sign of the acquisition’s impact, it does raise questions about the level of attention smaller customers may receive in the future.”</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">VMware Alternatives: Not Just About Support — Cost Matters, Too</h3>				</div>
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									<p>There’s also fear around Broadcom raising VMware prices — in spite of Broadcom CEO Hock Tan’s ongoing assertions to the contrary.</p><p>“As Broadcom seeks to recoup its investment in VMware, there is a real risk that they will hike up licensing fees and subscription costs, leaving businesses to foot the bill,” Richman said.</p><p>Again, Tan has declared that will not happen.</p><p>“The answer is simple: No,” Tan wrote last December, after publishing a similar statement two months earlier. “Following the close of the transaction, we will invest in and innovate VMware’s products so we can sell even more of them and grow the VMware business within enterprises, deepening and expanding the footprint instead of potentially raising prices,” Tan said.</p><p>However, observers are not so convinced.</p><p>“Previous acquisitions, such as CA Technologies, have seen customers experiencing significant increases in the total amount spent, even if the company claimed not to have raised prices, wrote Crayon’s Bergman. “This is often due to changes in the negotiation process, such as reduced discounts. And, with VMware also moving from per-socket to per-core licensing, customers may find themselves paying substantially more without technically experiencing a price increase.”</p><p>ShapeBlue’s Sirett and VergeIO’s Richman both agreed.</p><p>“For obvious reasons, organizations are worried now about their long-term dependency on VMware,” Sirett said.</p><p>“The impending acquisition of VMware by Broadcom is a development that warrants serious concern from VMware customers,” Richman noted.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Guidance for Organizations Looking at VMware Alternatives</h3>				</div>
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									<p>To that point, VergeIO just issued guidance for organizations — including channel partners — assessing VMware alternatives.</p><p>First, the vendor said, examine whether switching to a VMware alternative would reduce and simplify licensing costs. After that, look for additional factors including:</p>								</div>
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										<span class="elementor-icon-list-text">Longer hardware lifespan</span>
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										<span class="elementor-icon-list-text">Elimination of separate storage infrastructure</span>
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										<span class="elementor-icon-list-text">Improved data protection</span>
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										<span class="elementor-icon-list-text">Enhanced ransomware resiliency</span>
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									<p>And, while cost should not serve as the sole determining factor in a migration off VMware, it does stand out as a key consideration. That’s especially true as executives across organization types — enterprises, vendors and channel partners themselves — pay greater attention to outlay amid ongoing inflation and other economic disruptions. ShapeBlue’s Sirett says VMware alternatives can deliver results CFOs and other finance-centric personnel will welcome.</p><p>“The migration from VMware to … [other] IaaS environments can not only save companies from long-term infrastructure issues and worries but seems to bring significant cost decreases,” he said.</p>								</div>
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									<p>Above all, the channel can — and should — take the lead in helping customers decide whether, and how, to pursue VMware alternatives, Crayon’s Bergman advised.</p><p>“As VMware customers navigate the changes that VMware is already making, let alone the ones to come, resellers and channel partners will play a crucial role in providing support and guidance,” he wrote. “They can help customers understand the intricacies of licensing changes, manage their existing infrastructure and keep them informed about industry developments. Moreover, they can monitor the evolving situation post-acquisition and provide insights on the best courses of action.”</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.channelfutures.com/mergers-acquisitions/20-of-users-looking-to-escape-to-vmware-alternatives" target="_blank" rel="noopener">https://www.channelfutures.com/mergers-acquisitions/20-of-users-looking-to-escape-to-vmware-alternatives</a></span></p>								</div>
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			<p>Usage-based charges have risen sevenfold since 2025 &#8211; putting pressure on finance teams and increasing the risk of invoicing errors.</p>
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				Veterans Affairs loses track of software licenses amid $985M bill			</a>
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			<p>The US governmental department have said that they&#8217;re putting systems in place to manage the &#8216;restrictive licensing practices&#8217; identified.</p>
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		<p>The post <a href="https://easysam.co.uk/news/20-of-users-looking-to-escape-to-vmware-alternatives/">20% of users looking to ‘escape’ to VMware alternatives</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Microsoft says new A.I. shows signs of human reasoning</title>
		<link>https://easysam.co.uk/news/microsoft-says-new-a-i-shows-signs-of-human-reasoning/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 09:25:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artifical Intelligence]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Research]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=27698</guid>

					<description><![CDATA[<p>A research paper claims the tech shows an ability to understand the way people do, but critics say those scientists are kidding themselves.</p>
<p>The post <a href="https://easysam.co.uk/news/microsoft-says-new-a-i-shows-signs-of-human-reasoning/">Microsoft says new A.I. shows signs of human reasoning</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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									<p>When computer scientists at Microsoft started to experiment with a new artificial intelligence system last year, they asked it to solve a puzzle that should have required an intuitive understanding of the physical world.</p><p>“Here we have a book, nine eggs, a laptop, a bottle and a nail,” they asked. “Please tell me how to stack them onto each other in a stable manner.”</p><p>The researchers were startled by the ingenuity of the A.I. system’s answer. Put the eggs on the book, it said. Arrange the eggs in three rows with space between them. Make sure you don’t crack them.</p><p>“Place the laptop on top of the eggs, with the screen facing down and the keyboard facing up,” it wrote. “The laptop will fit snugly within the boundaries of the book and the eggs, and its flat and rigid surface will provide a stable platform for the next layer.”</p><p>The clever suggestion made the researchers wonder whether they were witnessing a new kind of intelligence. In March, they published a 155-page research paper arguing that the system was a step toward artificial general intelligence, or A.G.I., which is shorthand for a machine that can do anything the human brain can do. The paper was published on an internet research repository.</p><p>Microsoft, the first major tech company to release a paper making such a bold claim, stirred one of the tech world’s testiest debates: Is the industry building something akin to human intelligence? Or are some of the industry’s brightest minds letting their imaginations get the best of them?</p><p>“I started off being very skeptical — and that evolved into a sense of frustration, annoyance, maybe even fear,” Peter Lee, who leads research at Microsoft, said. “You think: Where the heck is this coming from?”</p><p>Microsoft’s research paper, provocatively called “Sparks of Artificial General Intelligence,” goes to the heart of what technologists have been working toward — and fearing — for decades. If they build a machine that works like the human brain or even better, it could change the world. But it could also be dangerous.</p><p>And it could also be nonsense. Making A.G.I. claims can be a reputation killer for computer scientists. What one researcher believes is a sign of intelligence can easily be explained away by another, and the debate often sounds more appropriate to a philosophy club than a computer lab. Last year, Google fired a researcher who claimed that a similar A.I. system was sentient, a step beyond what Microsoft has claimed. A sentient system would not just be intelligent. It would be able to sense or feel what is happening in the world around it.</p><p>But some believe the industry has in the past year or so inched toward something that can’t be explained away: A new A.I. system that is coming up with humanlike answers and ideas that weren’t programmed into it.</p><p>Microsoft has reorganized parts of its research labs to include multiple groups dedicated to exploring the idea. One will be run by Sébastien Bubeck, who was the lead author on the Microsoft A.G.I. paper.</p><p>About five years ago, companies like Google, Microsoft and OpenAI began building large language models, or L.L.M.s. Those systems often spend months analyzing vast amounts of digital text, including books, Wikipedia articles and chat logs. By pinpointing patterns in that text, they learned to generate text of their own, including term papers, poetry and computer code. They can even carry on a conversation.</p><p>The technology the Microsoft researchers were working with, OpenAI’s GPT-4, is considered the most powerful of those systems. Microsoft is a close partner of OpenAI and has invested $13 billion in the San Francisco company.</p><p>The researchers included Dr. Bubeck, a 38-year-old French expatriate and former Princeton University professor. One of the first things he and his colleagues did was ask GPT-4 to write a mathematical proof showing that there were infinite prime numbers and do it in a way that rhymed.</p><p>The technology’s poetic proof was so impressive — both mathematically and linguistically — that he found it hard to understand what he was chatting with. “At that point, I was like: What is going on?” he said in March during a seminar at the Massachusetts Institute of Technology.</p><p>For several months, he and his colleagues documented complex behavior exhibited by the system and believed it demonstrated a “deep and flexible understanding” of human concepts and skills.</p><p>When people use GPT-4, they are “amazed at its ability to generate text,” Dr. Lee said. “But it turns out to be way better at analyzing and synthesizing and evaluating and judging text than generating it.”</p><p>When they asked the system to draw a unicorn using a programming language called TiKZ, it instantly generated a program that could draw a unicorn. When they removed the stretch of code that drew the unicorn’s horn and asked the system to modify the program so that it once again drew a unicorn, it did exactly that.</p>								</div>
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									<p>They asked it to write a program that took in a person’s age, sex, weight, height and blood test results and judged whether they were at risk of diabetes. They asked it to write a letter of support for an electron as a U.S. presidential candidate, in the voice of Mahatma Gandhi, addressed to his wife. And they asked it to write a Socratic dialogue that explored the misuses and dangers of L.L.M.s.</p>								</div>
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									<p>It did it all in a way that seemed to show an understanding of fields as disparate as politics, physics, history, computer science, medicine and philosophy while combining its knowledge.</p><p>“All of the things I thought it wouldn’t be able to do? It was certainly able to do many of them — if not most of them,” Dr. Bubeck said.</p><p>Some A.I. experts saw the Microsoft paper as an opportunistic effort to make big claims about a technology that no one quite understood. Researchers also argue that general intelligence requires a familiarity with the physical world, which GPT-4 in theory does not have.</p><p>“The ‘Sparks of A.G.I.’ is an example of some of these big companies co-opting the research paper format into P.R. pitches,” said Maarten Sap, a researcher and professor at Carnegie Mellon University. “They literally acknowledge in their paper’s introduction that their approach is subjective and informal and may not satisfy the rigorous standards of scientific evaluation.”</p><p>Dr. Bubeck and Dr. Lee said they were unsure how to describe the system’s behavior and ultimately settled on “Sparks of A.G.I.” because they thought it would capture the imagination of other researchers.</p><p>Because Microsoft researchers were testing an early version of GPT-4 that had not been fine-tuned to avoid hate speech, misinformation and other unwanted content, the claims made in the paper cannot be verified by outside experts. Microsoft says that the system available to the public is not as powerful as the version they tested.</p><p>There are times when systems like GPT-4 seem to mimic human reasoning, but there are also times when they seem terribly dense. “These behaviors are not always consistent,” Ece Kamar, a research lead at Microsoft, said.</p><p>Alison Gopnik, a professor of psychology who is part of the A.I. research group at the University of California, Berkeley, said that systems like GPT-4 were no doubt powerful, but it was not clear that the text generated by these systems was the result of something like human reasoning or common sense.</p><p>“When we see a complicated system or machine, we anthropomorphize it; everybody does that — people who are working in the field and people who aren’t,” Dr. Gopnik said. “But thinking about this as a constant comparison between A.I. and humans — like some sort of game show competition — is just not the right way to think about it.”</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.nytimes.com/2023/05/16/technology/microsoft-ai-human-reasoning.html" target="_blank" rel="noopener">https://www.nytimes.com/2023/05/16/technology/microsoft-ai-human-reasoning.html</a></span></p>								</div>
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				Oracle&#8217;s AI obsession could mean higher prices and worse support			</a>
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			<p>That&#8217;s the take from advisors in Oracle negotiations, who say fewer staff at Big Red could mean slower answers and tougher renewals.</p>
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		<p>The post <a href="https://easysam.co.uk/news/microsoft-says-new-a-i-shows-signs-of-human-reasoning/">Microsoft says new A.I. shows signs of human reasoning</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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