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		<title>Trustmarque and Ultima to merge in landmark deal</title>
		<link>https://easysam.co.uk/news/trustmarque-and-ultima-to-merge-in-landmark-deal/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 24 Oct 2025 13:40:47 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Merger]]></category>
		<category><![CDATA[Partner]]></category>
		<category><![CDATA[Trustmarque]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Ultima]]></category>
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					<description><![CDATA[<p>The combined entity is projected to boast an annual revenue of £1bn, and will serve more than 3,000 customers across seven UK and international locations.</p>
<p>The post <a href="https://easysam.co.uk/news/trustmarque-and-ultima-to-merge-in-landmark-deal/">Trustmarque and Ultima to merge in landmark deal</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">The combined entity is projected to boast an annual revenue of £1bn, and will serve more than 3,000 customers across seven UK and international locations.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 24th October 2025</h1>				</div>
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									<p>Trustmarque Group and Ultima Business Solutions have signed a definitive agreement to merge, forming what both companies describe as a “powerhouse for managed services and digital innovation” across the UK and beyond. The deal, expected to complete in early November, will create one of the country’s largest IT services providers, with a combined Gross Invoiced Income (GII) approaching £1 billion and more than 1,000 employees.</p><p>Both firms bring deep roots in the UK channel. York-based Trustmarque, founded in 1987, is a long-standing Microsoft and Cisco Gold partner with a strong foothold in the public sector. Reading-headquartered Ultima, founded in 1990, is known for its corporate managed services, automation capabilities, and AI-driven offerings through its Ultima Labs unit. Together, the merged organisation will serve more than 3,000 customers across seven UK and international locations.</p><p>The new group will be led by Simon Williams, currently CEO of Trustmarque, with Jamie Beaumont, Ultima’s CFO, taking on the same role in the merged business. The merger continues to be supported by Trustmarque’s private equity owner One Equity Partners and Ultima’s backer Apse Capital, both of which have endorsed the integration as part of a long-term growth strategy.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">‘A jigsaw that fits perfectly’</h3>				</div>
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									<p>Williams said the merger is about “complementary strengths coming together” rather than consolidation for cost savings. “There’s a huge number of benefits,” he explained. “For our teams, it means greater opportunities and broader technical diversity. For clients, it creates a complete service provider. It’s like a jigsaw — Trustmarque and Ultima each have brilliant pieces that the other doesn’t.”</p><p>He pointed to several areas of synergy: Trustmarque’s Cisco, IBM and Hitachi Vantara practices align neatly with Ultima’s strength in HPE, Citrix and AWS through its Just After Midnight cloud business. From an industry standpoint, Trustmarque’s portfolio is roughly two-thirds public sector, while Ultima’s is around 90% corporate. The merged company will therefore achieve what Williams called a “true yin and yang balance” between public and private sectors.</p><p>The same dynamic applies to service models. Trustmarque’s business has historically leaned toward professional services and project delivery, whereas Ultima operates as a managed services specialist. “Together we’re in balance — across technology, industries and service types,” Williams said. “It’s a merger of equals designed to build something better, bigger and stronger for our clients and our people.”</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Strategic alignment over consolidation</h3>				</div>
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									<p>Williams stressed that the merger was not driven by immediate cost-cutting but by strategic alignment. Both companies have been preparing for integration for several months, allowing “natural attrition” to handle most role overlap ahead of completion. “It’s about doing it properly,” he said. “Yes, we’ll right-size where needed, but the key is growth — not synergies for their own sake.”</p><p>Brand integration will also be gradual. Both Trustmarque and Ultima will continue to operate under their existing names for now, with a phased rebrand to follow once customer and staff transitions are complete. Williams confirmed that the leadership structure will draw from both companies’ senior teams, with some roles refined to reflect the merged entity’s broader remit. For instance, the group will now include a Chief Services Officer to oversee managed services and a Chief Delivery Officer responsible for professional services.</p>								</div>
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									<p>The merged company will retain Trustmarque’s York headquarters and Ultima’s Reading base, reflecting the firms’ northern and southern strengths. It will also maintain existing sites — including Ultima’s warehouse operations and Trustmarque’s network operations centre — to preserve local capability.</p><p>“Everywhere we look, there’s complementarity,” Williams said. “They have a warehouse; we don’t. We have a NOC and dedicated cybersecurity team; they don’t. Together, we fill in each other’s gaps.”</p><p>Trustmarque’s 2023 acquisition of software asset management specialist Livingstone and Ultima’s earlier purchase of cloud services provider Just After Midnight further extend the group’s international reach and recurring revenue streams.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">A platform for growth, not the endgame</h3>				</div>
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									<p>While the merger creates one of the UK’s largest independent IT service providers, Williams indicated that further acquisitions are unlikely in the short term. “The worst thing you can do is acquire when you’re mid-merger,” he said. “We need to build the platform first, bed this down, and make sure the culture, processes and teams are fully integrated before looking outward again.”</p><p>He also praised the cultural fit between the two organisations: “The energy, the enthusiasm, the tenure — it all feels right. You’ve got two sets of people coming together to create one team.”</p><p>For customers and partners, the outcome will be a single organisation offering a deeper, more integrated portfolio — spanning cloud, security, networking, automation and data services — underpinned by relationships with leading vendors including Microsoft, Cisco, IBM, HPE, Hitachi Vantara, Palo Alto and Citrix. “This merger gives us the scale, the expertise and the reach to anticipate our clients’ needs and unlock new opportunities,” Williams concluded. “We’re combining the best of both worlds to deliver value and innovation at every level.”</p><p>Trustmarque was acquired by One Equity Partners in 2022 and subsequently bought software asset management specialist Livingstone. Ultima, majority-owned by Apse Capital since 2019, has grown its automation and cloud business through its acquisition of Just After Midnight in 2021. The combined company’s leadership team will be announced following internal briefings, with completion of the merger expected in early November 2025.</p>								</div>
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									<p><span style="text-decoration: underline;"><a href="https://www.iteuropa.com/news/trustmarque-and-ultima-merge-ps1bn-landmark-deal" target="_blank" rel="noopener">https://www.iteuropa.com/news/trustmarque-and-ultima-merge-ps1bn-landmark-deal</a></span></p>								</div>
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									Trustmarque								</div>
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									<a href="https://easysam.co.uk/tag/merger/" rel="tag">Merger</a> | <a href="https://easysam.co.uk/tag/partner/" rel="tag">Partner</a> | <a href="https://easysam.co.uk/tag/trustmarque/" rel="tag">Trustmarque</a> | <a href="https://easysam.co.uk/tag/uk/" rel="tag">UK</a> | <a href="https://easysam.co.uk/tag/ultima/" rel="tag">Ultima</a>								</div>
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				<article class="elementor-post elementor-grid-item post-37447 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-broadcom tag-gartner tag-ibm tag-migration tag-renewal tag-vmware latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37448" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/05/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
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			<a href="https://easysam.co.uk/news/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware/" >
				Gartner: moving to a mainframe can be cheaper than sticking with VMware			</a>
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				<div class="elementor-post__excerpt">
			<p>Heavy users of Linux VMs could see the biggest benefit, assuming they can look past the possibility of lock-in risks and skills challenges.</p>
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		<p>The post <a href="https://easysam.co.uk/news/trustmarque-and-ultima-to-merge-in-landmark-deal/">Trustmarque and Ultima to merge in landmark deal</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Software Asset Management as we know it has changed forever</title>
		<link>https://easysam.co.uk/blog/software-asset-management-as-we-know-it-has-changed-forever/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Sat, 19 Jun 2021 15:08:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[SAM]]></category>
		<category><![CDATA[Software Asset Management]]></category>
		<category><![CDATA[Ultima]]></category>
		<guid isPermaLink="false">https://wptest.easysam.co.uk/?p=18261</guid>

					<description><![CDATA[<p>In collaboration with Ultima, we examine the changes that have been seen in SAM, caused by events over the past twelve months.</p>
<p>The post <a href="https://easysam.co.uk/blog/software-asset-management-as-we-know-it-has-changed-forever/">Software Asset Management as we know it has changed forever</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">In collaboration with Ultima, we examine the changes that have been seen in SAM, caused by events over the past twelve months.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 19th June 2021</h1>				</div>
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									<p>As we exit the turbulent seas that the COVID typhoon has caused across all walks of life and all industries; EasySAM and Ultima have sat down together to reminisce over the past year and the changes we have seen. As a result, we have both said our fond farewells to the old ways of managing software. It is time to re-examine our hopes for business moving forward, taking everything into account that has now changed forever.</p><p>After all, the way we work has changed forever – Digital transformation has accelerated, and it is now time to re-evaluate the future. Last year saw a complete shift in the way we all work with quick-fix stop-gap solutions rapidly put in place, organisations now need to ensure that employees can work securely and productively from anywhere – business needs to respond to demands.</p><p>With this comes a need to re-examine what this means on not only on a licensing and application level, but also the necessary safety procedures that come hand-in-hand with environment changes and how hardware and software communications are structured. There are people in the world that aim to profit from others hard times and weaknesses, so IT fortresses need to be more solid than ever.</p><p>So, as you blaze forward towards the new goal of work from home hybrid environments &amp; technology to make this as easy for users as it can be…take a moment to revaluate any weaknesses under those pins you put in them. We are talking about things like unsupported versions of software, whether licensable or not. For example, Java is something that comes quickly to mind as a vulnerability that hackers have capitalised on in the past. Bet you haven’t had a good hard look at that application in a while!</p><p>When lockdown struck, organisations were affected differently depending on where they were in their cloud journey, with those already in the cloud better positioned to respond fast. One thing is clear – cloud is no longer a matter of if, but when. Given the uncertainty of the future, it is now mission critical for all organisations to review their cloud strategy for the short, medium and long-term.</p><p>Alongside this, there have been critical changes to things like Dynamics365 that might have been overlooked during the chaos of the last year. One of the major changes being the connector re-classification by Microsoft. Connectors that did come with the Dynamics 365 licensing and flagged as ‘standard’ are now classified as ‘premium’ and require Power Apps licenses to run. There is a light at the end of the tunnel, in terms of a grace period here for some, but this still means major budget changes for most.</p><p>Technology 100% played a transformative role during the pandemic. But now it’s time to assess where cost savings can be made, get a clearer understanding of what software assets reside in the organisation, and how to best utilise those assets and remove audit risks. Duplication of certain categories of software is also something EasySAM find often within all customers of different shapes and sizes. You will probably find there are multiple software applications in your organisation that are doing the same job. A bit of weeding is probably overdue here whilst you do your due diligence.</p><p><strong>Luckily, there are great resources like the licensing teams at Ultima and the software asset management specialists at EasySAM to help you focus and prioritise. We hope you found this blog informative and implore you to get in contact for more detailed conversation on anything discussed.</strong></p>								</div>
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			<a href="https://easysam.co.uk/news/gartner-moving-to-a-mainframe-can-be-cheaper-than-sticking-with-vmware/" >
				Gartner: moving to a mainframe can be cheaper than sticking with VMware			</a>
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			<p>Heavy users of Linux VMs could see the biggest benefit, assuming they can look past the possibility of lock-in risks and skills challenges.</p>
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		<p>The post <a href="https://easysam.co.uk/blog/software-asset-management-as-we-know-it-has-changed-forever/">Software Asset Management as we know it has changed forever</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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