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	<title>Addleshaw Goddard Archives - EasySAM</title>
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		<title>Software licensing: Reducing risks, cutting costs and securing success</title>
		<link>https://easysam.co.uk/knowledge-base/software-licensing-reducing-risks-cutting-costs-and-securing-success/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Tue, 21 Jan 2025 09:00:00 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Addleshaw Goddard]]></category>
		<category><![CDATA[Compliance]]></category>
		<category><![CDATA[Guide]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Software]]></category>
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					<description><![CDATA[<p>Addleshaw Goddard take a look at the world of software licensing with a focus on the legal and compliance aspects.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/software-licensing-reducing-risks-cutting-costs-and-securing-success/">Software licensing: Reducing risks, cutting costs and securing success</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">Addleshaw Goddard take a look at the world of software licensing with a focus on the legal and compliance aspects.</h1>				</div>
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									<p>In today’s digital-first world, the software your business relies on isn’t just a tool; it’s the backbone of your operations, often driving everything from sales and HR to finance. Consequently, the potential risk to business continuity and financial stability could be huge if a software supplier suddenly claims your business owes £millions in additional licensing fees, threatening to sue, or even cut off access to crucial software, unless you pay up.</p><p>How do you respond in the face of such threats? The stakes are high, with the potential for severe, even existential, consequences for your business.</p><p>This situation arises more often than you might think, and is increasing in frequency. The pressure applied is amplified as the supplier approaches peak trading periods and financial year-ends. For some suppliers, this process of targeting customers for additional licence fees has become a lucrative source of revenue. Understanding how to navigate these treacherous waters isn’t just beneficial – it’s essential for safeguarding your business’s future.</p><p>Based on reports (including by <span style="text-decoration: underline;"><a href="https://track.g2.com/resources/license-management-statistics" target="_blank" rel="noopener">G2</a></span> and <span style="text-decoration: underline;"><a href="https://comparesoft.com/software-asset-management-systems/license-management/" target="_blank" rel="noopener">CompareSoft</a></span>), around 85% of licence “audits” (usually conducted by a supplier, or a third-party auditor on their behalf, either remotely or on-site), result in claims that the customer is not fully compliant with its licence terms. Non-compliance is usually alleged to have occurred due to (a) over-usage by the customer’s own personnel (or those to whom the customer has given access to the software), or (b) third-party software being integrated in a way that it (and therefore everyone using that third-party software) is now “directly or indirectly” using or accessing the supplier’s software.</p><p>We often support businesses in dealing with claims by software suppliers that the business (its customer) owes £tens of millions in additional licence fees, often based on the business’s end-customers using third-party software which interacts with the supplier’s own software. This interaction might only allow end-customers very limited visibility of the supplier’s software – but this is nevertheless leveraged by the supplier to pursue the business for large £sums.</p><p>Clients facing such claims have a decision to make: pay up to avoid disruption to the business; or refuse to be pressured, and invest resources in challenging the supplier’s allegations. Where the business stands its ground and engages with technical, commercial and legal teams, it often proves a very effective approach to minimise, and sometimes even eliminate the need to pay, additional licence fees.</p><p>If you are a business that wants to pre-empt risks and seek to mitigate these to avoid uncertainty, then the following top tips will help:</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">What to consider in contract negotiations/management:</h3>				</div>
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										<span class="elementor-icon-list-text"><b>Map your requirements:</b> Prior to any contract negotiations or licence renewals, engage early with technical, commercial and legal teams to ensure the business understands fully: (i) its present and future software needs; and (ii) how the software solution and any licensing restrictions may impact those business needs.</span>
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										<span class="elementor-icon-list-text"><b>Read the small print:</b> Check you understand what definitions such as “use”, “user”, and “access” mean.  Make sure that the licence terms and conditions accurately reflect how you will use the software.</span>
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											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Pre-agree financial consequences of under-licensing:</b> Negotiate into the contract fixed or capped costs for any additional licences, to avoid demands for expensive list prices in the event of over-use.</span>
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										<span class="elementor-icon-list-text"><b>Limit audit rights:</b> Beware the risk of a poorly run audit!  However they may be described, giving a supplier oversight of your IT ecosystem increases the risk of confusion or mischief.  Insist on audits having to be conducted by an independent third party. Also consider whether the software contains any automated monitoring tools.  Sometimes unavoidable, the output from this monitoring could be used as evidence in support of or to undermine a supplier’s allegations.</span>
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										<span class="elementor-icon-list-text"><b>Keep “the lights on” during a dispute:</b> Limit the impact of disruption caused by a dispute by negotiating into the contract a requirement for the parties to engage in discussion and commercial escalation before the supplier can issue a claim – and avoid any right to suspend access to the software.</span>
									</li>
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										<span class="elementor-icon-list-text"><b>Understand your contract:</b> Liaise with technical, commercial and legal teams to understand the contractual position, and how this aligns with actual use and deployment of the software. Consider potential deficits, how those can be addressed, and what that is likely to cost the business (it is usually much less than the supplier alleges).</span>
									</li>
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											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Use “legal privilege” as a shield:</b> Before any audit, conduct a legal-led review to help connect technical assessment, legal analysis and commercial negotiation. This gives you the protection of legal privilege whilst taking steps to minimise or eliminate alleged additional licence fees, and negotiating more business-favourable terms. Engage with the audit to ensure you provide clear, concise and precise information – to limit the risk of confusion or mischief on supplier’s part.</span>
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											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Respond quickly and firmly to threats:</b> If a supplier insists that it will “switch off the lights”, take immediate legal advice.  Often, the threat of applying to Court for an injunction will be enough for the supplier to back down.  However, urgent steps may need to be taken to prepare the injunction application and every second counts when it comes to protecting business continuity.</span>
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											<span class="elementor-icon-list-icon">
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										<span class="elementor-icon-list-text"><b>Plan for the future:</b> In any commercial / settlement negotiations, consider carefully, alongside internal stakeholders, the changes or additional licences needed to align with current use of, and future plans for, your IT ecosystem.  Make sure there is flexibility in any new licence terms to enable those future plans, or if the business plans to migrate to a different software solution.</span>
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											<span class="elementor-icon-list-icon">
							<i aria-hidden="true" class="fas fa-arrow-alt-circle-right"></i>						</span>
										<span class="elementor-icon-list-text"><b>Draw a line under it before you move on:</b> Take legal advice to ensure that any commercial deal with the supplier settles all actual and potential historical liability, to prevent the supplier from bringing a similar claim in the future.</span>
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									<p><span style="text-decoration: underline;"><a href="https://legaltechnology.com/2025/01/13/guest-post-software-licensing-reducing-risks-cutting-costs-and-securing-success/" target="_blank" rel="noopener">https://legaltechnology.com/2025/01/13/guest-post-software-licensing-reducing-risks-cutting-costs-and-securing-success/</a></span></p>								</div>
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									Dilok Klaisataporn via Vecteezy								</div>
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									<a href="https://easysam.co.uk/tag/addleshaw-goddard/" rel="tag">Addleshaw Goddard</a> | <a href="https://easysam.co.uk/tag/compliance/" rel="tag">Compliance</a> | <a href="https://easysam.co.uk/tag/guide/" rel="tag">Guide</a> | <a href="https://easysam.co.uk/tag/legal/" rel="tag">Legal</a> | <a href="https://easysam.co.uk/tag/licensing/" rel="tag">Licensing</a> | <a href="https://easysam.co.uk/tag/software/" rel="tag">Software</a>								</div>
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				<article class="elementor-post elementor-grid-item post-37588 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-it-asset-management tag-itam tag-legacy tag-technical-debt tag-uk latest_post" role="listitem">
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			<a href="https://easysam.co.uk/news/uks-top-crime-agency-hamstrung-by-legacy-it-watchdog-warns/" >
				UK&#8217;s top crime agency hamstrung by legacy IT, watchdog warns			</a>
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				<div class="elementor-post__excerpt">
			<p>The regulator said the NCA&#8217;s ageing tech drags down productivity, forces officers to juggle hardware and do manual workarounds.</p>
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				<article class="elementor-post elementor-grid-item post-37576 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-byod tag-remote-working tag-report tag-saas tag-security tag-survey latest_post" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://easysam.co.uk/news/82-of-it-pros-report-a-web-based-security-incident-in-past-year/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="370" height="240" src="https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image-370x240.jpg" class="attachment-rara-business-blog size-rara-business-blog wp-image-37577" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image-370x240.jpg 370w, https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image-300x195.jpg 300w, https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image-1024x664.jpg 1024w, https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image-768x498.jpg 768w, https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image-770x499.jpg 770w, https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image-93x60.jpg 93w, https://easysam.co.uk/wp-content/uploads/2026/06/82-of-it-pros-report-a-web-based-security-incident-in-past-year-featured-image.jpg 1110w" sizes="(max-width: 370px) 100vw, 370px" /></div>
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			<a href="https://easysam.co.uk/news/82-of-it-pros-report-a-web-based-security-incident-in-past-year/" >
				82% of IT pros report a web-based security incident in past year			</a>
		</h3>
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			<p>Despite the responses, confidence in security setups remains high &#8211; with 73% of firms also saying that they feel prepared.</p>
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				</article>
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				Changes to Microsoft Product Terms &#8211; June 2026			</a>
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			<p>A new month brings new changes to some Microsoft Product Terms &#8211; read the summary of the latest amendments to be made.</p>
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		<p>The post <a href="https://easysam.co.uk/knowledge-base/software-licensing-reducing-risks-cutting-costs-and-securing-success/">Software licensing: Reducing risks, cutting costs and securing success</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>CANCELLED: Demystifying Software Audits &#124; 8th March 2023</title>
		<link>https://easysam.co.uk/events/past-events/demystifying-software-audits-8th-march-2023/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 10 Feb 2023 09:31:00 +0000</pubDate>
				<category><![CDATA[Past Events]]></category>
		<category><![CDATA[Addleshaw Goddard]]></category>
		<category><![CDATA[Audit]]></category>
		<category><![CDATA[Bechtle]]></category>
		<category><![CDATA[Partner]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=26944</guid>

					<description><![CDATA[<p>Join us for a day in Manchester to understand the motivation behind software audits, and how to suitably manage the process when needed.</p>
<p>The post <a href="https://easysam.co.uk/events/past-events/demystifying-software-audits-8th-march-2023/">CANCELLED: Demystifying Software Audits | 8th March 2023</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h3 class="elementor-heading-title elementor-size-default">Is your business prepared for a software audit?</h3>				</div>
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									<p>In the last 6-9 months, we&#8217;ve noticed a significant increase in software audit requests, which is often quite intimidating for businesses &#8211; causing a lot of stress; and can even lead to messy legal negotiations if you find yourself under the watchful eye of a vendor (or vendors).</p><p>Join us in association with Bechtle and Addleshaw Goddard as we demystify this often daunting audit prospect. Following on from the recent Audit Preparation webinar, this day of insight will arm you with the tools, knowledge and confidence to tackle software audits head on; from why you are even being audited in the first place, to helping you to reduce risk in the future.</p>								</div>
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										<span class="elementor-icon-list-text"><strong>Date:</strong> Wednesday 8th March</span>
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										<span class="elementor-icon-list-text"><strong>Time:</strong> 09:30-16:00 GMT</span>
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										<span class="elementor-icon-list-text"><strong>Venue:</strong> Charlton at Landmark 3, Hardman Square, Spinningfields, Manchester, M3 3EB</span>
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					<h3 class="elementor-heading-title elementor-size-default">What's on the agenda?</h3>				</div>
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										<span class="elementor-icon-list-text"><strong>09:30-10:00:</strong> Registration and tea/coffee</span>
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										<span class="elementor-icon-list-text"><strong>10:00-10:20:</strong> A welcome introduction</span>
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										<span class="elementor-icon-list-text"><strong>10:20-10:50:</strong> Why am I being audited?</span>
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										<span class="elementor-icon-list-text"><strong>10:50-11:10:</strong> The source of audit problems</span>
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										<span class="elementor-icon-list-text"><strong>11:10-11:30:</strong> Tea and coffee break</span>
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										<span class="elementor-icon-list-text"><strong>11:30-12:15:</strong> The audit process</span>
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										<span class="elementor-icon-list-text"><strong>12:15-13:00:</strong> Negotiating a settlement | Addleshaw Goddard</span>
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										<span class="elementor-icon-list-text"><strong>13:00-14:00:</strong> Lunch* and networking</span>
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										<span class="elementor-icon-list-text"><strong>14:00-14:45:</strong> Reducing risk of future audits</span>
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										<span class="elementor-icon-list-text"><strong>14:45-15:15:</strong> Q&amp;As</span>
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										<span class="elementor-icon-list-text"><strong>15:15-16:00:</strong> One to one audit clinics and networking | EasySAM, Addleshaw Goddard and Bechtle</span>
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									<p>This agenda is subject to change.</p><p>* Lunch is provided. Please let us know if you have any special dietary requirements.</p>								</div>
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									<p>Pixabay via Pexels</p>								</div>
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				UK&#8217;s top crime agency hamstrung by legacy IT, watchdog warns			</a>
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			<p>The regulator said the NCA&#8217;s ageing tech drags down productivity, forces officers to juggle hardware and do manual workarounds.</p>
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				How is ITAM being influenced by AI?			</a>
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			<p>AI is transforming IT asset management &#8211; from contract ingestion to spend optimisation. Learn how ITAM teams can govern AI, reduce risk and drive value.</p>
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		<p>The post <a href="https://easysam.co.uk/events/past-events/demystifying-software-audits-8th-march-2023/">CANCELLED: Demystifying Software Audits | 8th March 2023</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Demystifying Software Audits &#124; 1st March 2023</title>
		<link>https://easysam.co.uk/events/past-events/demystifying-software-audits-1st-march-2023/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Fri, 10 Feb 2023 09:27:00 +0000</pubDate>
				<category><![CDATA[Past Events]]></category>
		<category><![CDATA[Addleshaw Goddard]]></category>
		<category><![CDATA[Audit]]></category>
		<category><![CDATA[Bechtle]]></category>
		<category><![CDATA[Partner]]></category>
		<guid isPermaLink="false">https://easysam.co.uk/?p=26886</guid>

					<description><![CDATA[<p>Join us for a day in London to understand the motivation behind software audits, and how to suitably manage the process when needed.</p>
<p>The post <a href="https://easysam.co.uk/events/past-events/demystifying-software-audits-1st-march-2023/">Demystifying Software Audits | 1st March 2023</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Addleshaw Goddard</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Join us for a day in London to understand the motivation behind software audits, and how to suitably manage the process when needed.</h1>				</div>
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					<h3 class="elementor-heading-title elementor-size-default">Is your business prepared for a software audit?</h3>				</div>
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									<p>In the last 6-9 months, we&#8217;ve noticed a significant increase in software audit requests, which is often quite intimidating for businesses &#8211; causing a lot of stress; and can even lead to messy legal negotiations if you find yourself under the watchful eye of a vendor (or vendors).</p><p>Join us in association with Bechtle and Addleshaw Goddard as we demystify this often daunting audit prospect. Following on from the recent Audit Preparation webinar, this day of insight will arm you with the tools, knowledge and confidence to tackle software audits head on; from why you are even being audited in the first place, to helping you to reduce risk in the future.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">When and where can you find us?</h3>				</div>
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										<span class="elementor-icon-list-text"><strong>Date:</strong> Wednesday 1st March</span>
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										<span class="elementor-icon-list-text"><strong>Time:</strong> 09:30-16:00 GMT</span>
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										<span class="elementor-icon-list-text"><strong>Venue:</strong> De Vere Grand Connaught Rooms, 61-65 Great Queen Street, London, WC2B 5DA</span>
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					<h3 class="elementor-heading-title elementor-size-default">What's on the agenda?</h3>				</div>
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										<span class="elementor-icon-list-text"><strong>09:30-10:00:</strong> Registration and tea/coffee</span>
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										<span class="elementor-icon-list-text"><strong>10:00-10:20:</strong> A welcome introduction</span>
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										<span class="elementor-icon-list-text"><strong>10:20-10:50:</strong> Why am I being audited?</span>
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										<span class="elementor-icon-list-text"><strong>10:50-11:10:</strong> The source of audit problems</span>
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										<span class="elementor-icon-list-text"><strong>11:10-11:30:</strong> Tea and coffee break</span>
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										<span class="elementor-icon-list-text"><strong>11:30-12:15:</strong> The audit process</span>
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										<span class="elementor-icon-list-text"><strong>12:15-13:00:</strong> Negotiating a settlement | Addleshaw Goddard</span>
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										<span class="elementor-icon-list-text"><strong>13:00-14:00:</strong> Lunch* and networking</span>
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										<span class="elementor-icon-list-text"><strong>14:00-14:45:</strong> Reducing risk of future audits</span>
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										<span class="elementor-icon-list-text"><strong>14:45-15:15:</strong> Q&amp;As</span>
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										<span class="elementor-icon-list-text"><strong>15:15-16:00:</strong> One to one audit clinics and networking | EasySAM, Addleshaw Goddard and Bechtle</span>
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									<p>This agenda is subject to change.</p><p>* Lunch is provided. Please let us know if you have any special dietary requirements.</p>								</div>
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		<p>The post <a href="https://easysam.co.uk/events/past-events/demystifying-software-audits-1st-march-2023/">Demystifying Software Audits | 1st March 2023</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Webinar: Licensing &#8211; How To Play The Game and Win</title>
		<link>https://easysam.co.uk/knowledge-base/webinar-licensing-how-to-play-the-game-and-win-18th-may-2021/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Mon, 24 May 2021 07:21:00 +0000</pubDate>
				<category><![CDATA[Knowledge Base]]></category>
		<category><![CDATA[Addleshaw Goddard]]></category>
		<category><![CDATA[Audit]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[May Turnbull]]></category>
		<category><![CDATA[Webinar]]></category>
		<guid isPermaLink="false">https://wptest.easysam.co.uk/?p=17620</guid>

					<description><![CDATA[<p>Watch our webinar with top law firm Addleshaw Goddard as we navigate the top tips on the legal side of software licensing.</p>
<p>The post <a href="https://easysam.co.uk/knowledge-base/webinar-licensing-how-to-play-the-game-and-win-18th-may-2021/">Webinar: Licensing &#8211; How To Play The Game and Win</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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									<h5 class="elementor-icon-box-title">
						<a href="/news" >
							News						</a>
					</h5>
				
				
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		</div>
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				<div class="elementor-element elementor-element-c953a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c953a2c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
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				<div class="elementor-element elementor-element-785401e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="785401e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/contact-us" class="elementor-icon" tabindex="-1" aria-label="Contact Us">
				<i aria-hidden="true" class="fas fa-envelope-open-text"></i>				</a>
			</div>
			
						<div class="elementor-icon-box-content">

									<h5 class="elementor-icon-box-title">
						<a href="/contact-us" >
							Contact Us						</a>
					</h5>
				
				
			</div>
			
		</div>
						</div>
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				<div class="elementor-element elementor-element-4c4bd53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4c4bd53" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
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				<div class="elementor-element elementor-element-9f19c25 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box" data-id="9f19c25" data-element_type="widget" data-e-type="widget" data-settings="{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}" data-widget_type="icon-box.default">
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							<div class="elementor-icon-box-wrapper">

						<div class="elementor-icon-box-icon">
				<a href="/login" class="elementor-icon" tabindex="-1" aria-label="Login">
				<i aria-hidden="true" class="fas fa-sign-in-alt"></i>				</a>
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									<h5 class="elementor-icon-box-title">
						<a href="/login" >
							Login						</a>
					</h5>
				
				
			</div>
			
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				</div>
		<!-- dce invisible element 2c1895a -->			</div>
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						</div>
				</div>
				<div class="elementor-element elementor-element-f2693dd elementor-hidden-desktop elementor-hidden-mobile elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="f2693dd" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="13516" class="elementor elementor-13516" data-elementor-post-type="elementor_library">
					<nav class="elementor-section elementor-top-section elementor-element elementor-element-4f4364c elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-middle elementor-section-height-default" data-id="4f4364c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-594f81a" data-id="594f81a" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-35e4b6c elementor-view-default elementor-widget elementor-widget-icon" data-id="35e4b6c" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
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		</nav>
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				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9507c74" data-id="9507c74" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d1bf2c4 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-template" data-id="d1bf2c4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13208" class="elementor elementor-13208" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-161a0c7 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="161a0c7" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-302c097b" data-id="302c097b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-274e9e5f elementor-widget elementor-widget-image" data-id="274e9e5f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img fetchpriority="high" decoding="async" width="3820" height="779" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png" class="attachment-full size-full wp-image-13269" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo.png 3820w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-300x61.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1024x209.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-768x157.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-1536x313.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-2048x418.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo-294x60.png 294w" sizes="(max-width: 3820px) 100vw, 3820px" />								</a>
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				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59d82fc3" data-id="59d82fc3" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a8d6ea e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="4a8d6ea" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-54c76a7" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-05680fe" href="https://www.linkedin.com/company/easysam" target="_blank">
						<span class="elementor-screen-only">Linkedin</span>
						<i aria-hidden="true" class="fab fa-linkedin"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-3883275" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
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					</div>
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		</section>
				</header>
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				<div class="elementor-element elementor-element-963fd00 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-widescreen elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-template" data-id="963fd00" data-element_type="widget" data-e-type="widget" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-129077d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="129077d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcb0e3f" data-id="fcb0e3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-033ca8e elementor-widget elementor-widget-image" data-id="033ca8e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
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				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dd8fa" data-id="04dd8fa" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b0e380e elementor-view-default elementor-widget elementor-widget-icon" data-id="b0e380e" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default">
				<div class="elementor-widget-container">
							<div class="elementor-icon-wrapper">
			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
			<i aria-hidden="true" class="fas fa-bars"></i>			</a>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-e7bfba2 elementor-hidden-mobile elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-template" data-id="e7bfba2" data-element_type="widget" data-e-type="widget" data-settings="{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:20}},&quot;motion_fx_range&quot;:&quot;page&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-94222bd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default" data-id="94222bd" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3adeb26b" data-id="3adeb26b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2b9ecfa7 elementor-widget elementor-widget-image" data-id="2b9ecfa7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="/">
							<img decoding="async" width="3853" height="800" src="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png" class="attachment-full size-full wp-image-13288" alt="" srcset="https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border.png 3853w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-300x62.png 300w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1024x213.png 1024w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-768x159.png 768w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-1536x319.png 1536w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-2048x425.png 2048w, https://easysam.co.uk/wp-content/uploads/2022/04/easysam_logo_with_white_border-289x60.png 289w" sizes="(max-width: 3853px) 100vw, 3853px" />								</a>
															</div>
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					</div>
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				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77dc836 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-hidden-mobile_extra" data-id="77dc836" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a16f4c pa-display-conditions-yes elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading" data-id="5a16f4c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}" data-widget_type="theme-page-title.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Addleshaw Goddard</h2>				</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f64a1a4" data-id="6f64a1a4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-62f5f1be e-grid-align-right e-grid-align-mobile-right elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="62f5f1be" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default">
				<div class="elementor-widget-container">
							<div class="elementor-social-icons-wrapper elementor-grid" role="list">
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-search elementor-repeater-item-f1656e5" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyNDcxIiwidG9nZ2xlIjpmYWxzZX0%3D">
						<span class="elementor-screen-only">Search</span>
						<i aria-hidden="true" class="fas fa-search"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-mobile-alt elementor-repeater-item-9dafa0a" href="tel:08443%20578561" target="_blank">
						<span class="elementor-screen-only">Mobile-alt</span>
						<i aria-hidden="true" class="fas fa-mobile-alt"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-40fce36" href="mailto:info@easysam.co.uk" target="_blank">
						<span class="elementor-screen-only">Envelope</span>
						<i aria-hidden="true" class="fas fa-envelope"></i>					</a>
				</span>
							<span class="elementor-grid-item" role="listitem">
					<a class="elementor-icon elementor-social-icon elementor-social-icon-bell elementor-repeater-item-167cdd5" href="/newsletter" target="_blank">
						<span class="elementor-screen-only">Bell</span>
						<i aria-hidden="true" class="fas fa-bell"></i>					</a>
				</span>
					</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</header>
				</div>
						</div>
				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Addleshaw Goddard</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Watch our webinar with top law firm Addleshaw Goddard as we navigate the top tips on the legal side of software licensing.</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">Published on 24th May 2021</h1>				</div>
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									<p>Join EasySAM and Addleshaw Goddard as we discuss the top advice regarding negotiating software agreements, exiting software agreements as well as how to avoid making your company a target for an audit.</p><p>With EasySAM’s wealth of knowledge around software licensing and Addleshaw Goddard’s experience in assisting people through the legalities involved in the contractual side of things, this makes for a very strong alliance to have behind you.</p><p>So whether you have had a bad audit experience in the past, are absolutely dreading the prospect of one, or simply want to build your ‘house upon the rocks’ – this is the webinar for you.</p>								</div>
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									<a href="https://easysam.co.uk/tag/addleshaw-goddard/" rel="tag">Addleshaw Goddard</a> | <a href="https://easysam.co.uk/tag/audit/" rel="tag">Audit</a> | <a href="https://easysam.co.uk/tag/legal/" rel="tag">Legal</a> | <a href="https://easysam.co.uk/tag/licensing/" rel="tag">Licensing</a> | <a href="https://easysam.co.uk/tag/may-turnbull/" rel="tag">May Turnbull</a> | <a href="https://easysam.co.uk/tag/webinar/" rel="tag">Webinar</a>								</div>
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			<a href="https://easysam.co.uk/knowledge-base/how-is-itam-being-influenced-by-ai/" >
				How is ITAM being influenced by AI?			</a>
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				<div class="elementor-post__excerpt">
			<p>AI is transforming IT asset management &#8211; from contract ingestion to spend optimisation. Learn how ITAM teams can govern AI, reduce risk and drive value.</p>
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				</article>
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			<p>A new month brings new changes to some Microsoft Product Terms &#8211; read the summary of the latest amendments to be made.</p>
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		<p>The post <a href="https://easysam.co.uk/knowledge-base/webinar-licensing-how-to-play-the-game-and-win-18th-may-2021/">Webinar: Licensing &#8211; How To Play The Game and Win</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Licensing: How To Play The Game and Win Webinar &#124; 18th May 2021</title>
		<link>https://easysam.co.uk/events/past-events/licensing-how-to-play-the-game-and-win-webinar-18th-may-2021/</link>
		
		<dc:creator><![CDATA[Mike Varney]]></dc:creator>
		<pubDate>Wed, 14 Apr 2021 12:26:00 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Past Events]]></category>
		<category><![CDATA[Addleshaw Goddard]]></category>
		<category><![CDATA[Audit]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[May Turnbull]]></category>
		<category><![CDATA[Webinar]]></category>
		<guid isPermaLink="false">https://wptest.easysam.co.uk/?p=18534</guid>

					<description><![CDATA[<p>We're partnering with top law firm Addleshaw Goddard to navigate the top tips on the legal side of software licensing.</p>
<p>The post <a href="https://easysam.co.uk/events/past-events/licensing-how-to-play-the-game-and-win-webinar-18th-may-2021/">Licensing: How To Play The Game and Win Webinar | 18th May 2021</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
]]></description>
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					<header data-elementor-type="header" data-elementor-id="13629" class="elementor elementor-13629" data-elementor-post-type="elementor_library">
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			<a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzNTQ4IiwidG9nZ2xlIjp0cnVlfQ%3D%3D">
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					<header data-elementor-type="header" data-elementor-id="13191" class="elementor elementor-13191" data-elementor-post-type="elementor_library">
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					<h1 class="elementor-heading-title elementor-size-default">Addleshaw Goddard</h1>				</div>
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					<h1 class="elementor-heading-title elementor-size-default">We're partnering with top law firm Addleshaw Goddard to navigate the top tips on the legal side of software licensing.</h1>				</div>
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									<p>Join EasySAM and Addleshaw Goddard as we discuss the top advice regarding negotiating software agreements, exiting software agreements as well as how to avoid making your company a target for an audit.</p><p>With EasySAM’s wealth of knowledge around software licensing and Addleshaw Goddard’s experience in assisting people through the legalities involved in the contractual side of things, this makes for a very strong alliance to have behind you.</p><p>So whether you have had a bad audit experience in the past, are absolutely dreading the prospect of one, or simply want to build your ‘house upon the rocks’ – this is the webinar for you.</p>								</div>
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									<a href="https://easysam.co.uk/tag/addleshaw-goddard/" rel="tag">Addleshaw Goddard</a> | <a href="https://easysam.co.uk/tag/audit/" rel="tag">Audit</a> | <a href="https://easysam.co.uk/tag/legal/" rel="tag">Legal</a> | <a href="https://easysam.co.uk/tag/licensing/" rel="tag">Licensing</a> | <a href="https://easysam.co.uk/tag/may-turnbull/" rel="tag">May Turnbull</a> | <a href="https://easysam.co.uk/tag/webinar/" rel="tag">Webinar</a>								</div>
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		<p>The post <a href="https://easysam.co.uk/events/past-events/licensing-how-to-play-the-game-and-win-webinar-18th-may-2021/">Licensing: How To Play The Game and Win Webinar | 18th May 2021</a> appeared first on <a href="https://easysam.co.uk">EasySAM</a>.</p>
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