Snow Software (Snow), Software Asset Management (SAM) and Cloud Spend Management solutions announced the appointment of Sanjay Castelino to its executive leadership team as Chief Marketing Officer.

Based in Austin, Texas, Castelino will lead the global marketing function including customer and partner marketing, marketing communications, demand generation, digital marketing, field marketing, marketing operations and business development.

Announcing this appointment Axel Kling said, “This is a pivotal appointment for Snow’s growth and Sanjay’s strategic vision and global experience will add strength to the team. The customer experience is changing and his leadership and creativity will ensure we drive innovative solutions and propositions to the market.”

joins Snow from Spiceworks, the professional network for the IT industry, where he was Vice President Marketing and Revenue Operations. Prior to which he spent five years at SolarWinds, a leading provider of powerful and affordable IT management software, as General Manager for their networking and security business as well as holding the position of Vice President Product Marketing and Product Management, refining its go-to-market strategy and positioning following its IPO.

“I am delighted to be joining Snow at such an exciting time in its evolution and look forward to developing the marketing and business development engine that will drive continuing business growth,” said Castelino. “I am passionate about B2B marketing and solving customer problems in unique ways, so looking forward to working with product and sales teams to develop innovative propositions for our customers.”

Castelino holds a Bachelor of Sciences degree in Computer and Electrical Engineering from Purdue University and an MBA from Cornell University.