VMware by Broadcom has made some fresh concessions to its cloud service provider community – and the customers who rely on it.
As reported in March, not all members of VMware’s Cloud Services Provider (VCSP) program were invited to continue. Those dropped as VCSP members were instead offered the chance to acquire white label services from remaining participants in the program, with a tight deadline to sort out those new arrangements.
In mid-April, Broadcom CEO Hock Tan promised an extended period of “modified monthly billing arrangements until the white label offers are available.”
Now VMware’s veep for partners and advanced solutions sales, Ahmar Mohammad, has offered more detail on the arrangements.
His post reveals that all existing VCSP premier tier members will retain that status, and that special exemptions may be granted to “partners not yet signed up for the program and that may have unique regulatory constraints or country specific sovereign data requirements (example: European Economic Area and United Kingdom).”
That sounds a lot like a concession to Eurocloud lobby CISPE, which has strongly criticized Broadcom and called for a European Commission probe into the acquisitive giant’s takeover of VMware.
Another big change sees partners that exited the VCSP program allowed to continue operating their cloud services until the end of April 2025. Such partners – some of whom did not choose to exit the program but were shown the door – previously faced the prospect of immediately closing their clouds and/or signing up to resell white label services.
The sudden migrations necessitated by that change were obviously not easily achieved. Now cloud providers that quit VMware – and their customers – have a year to sort things out.
Another change means VCSP partners have an extra month to seek an exemption that will let them continue in the program, or sign up for white label services from another partner. That’s not a huge amount of extra time but, again, will offer some relief to what was previously a very short deadline to make changes. Some new classes of partners are also allowed to become white label providers.
Other VMware customers, however, have a new partner-related issue to worry about. Rumors are circulating that Amazon Web Services’ VMware service is going away.
Multiple social media posts from recent days indicate that VMware Cloud on AWS will be discontinued. The change will mean sales cease as of May 1, but the service will remain available.
VMware Cloud on AWS saw the two brands jointly engineer a solution that saw VMware’s stack run in the AWS cloud as a managed service. The service allowed construction of hybrid clouds, or could run the vStack as a pure-play cloud service.
At launch, VMware enthused about its presence in the world’s dominant cloud and cited AWS’s interest in running the service as recognition of its tech as a foundation for hybrid clouds.
It is well known that the service had its problems as hosts may have been a little underpowered. Even so, VMC on AWS remained VMware’s trophy.
If it is indeed going to end, VMware has a lot of explaining to do.
Pixabay via Pexels
"*" indicates required fields
Software Asset Management is a business practice that involves managing and optimising the life cycle of software within an organisation.
Software asset management is relevant to many facets of a business - take a look at some of the roles that it can form part of the focus of.
Software vendors come in all shape and sizes - all with their own set of licensing models and rules. We take a look at just a few of them.
As a constantly evolving subject, SAM is not without its challenges. We take a look at some of the most common ones.
Wondering what an investment in SAM could do for your business? Fill out a few details and find out what return you could get!
Answer a few questions about your SAM infrastructure & experience, and we'll put together a personalised recommendation for the future.
A simple health check of what's being used across your Office 365 estate in this FREE, Microsoft backed and easy to setup review.
Just like you would with your vehicle each year, get an annual check up of your software asset management programme.
Overwhelmed by the task of documenting the steps for a successful SAM programme? Get the experts in to help!
Concerned your SAM tools aren't covering your whole estate? Or on the look out for an entirely new tool? Get us in to assist.
Not content with covering all things SAM related, we've teamed up with Capital to provide a comprehensive hardware asset management review.
A simple, one-time reconciliation of the software you have deployed versus the licence entitlement you own.
A regularly scheduled analysis of your organisation's estate, specifically adapted to your needs and budget.
A full appraisal of your Microsoft 365 setup and how best to optimise it through automated recommendations.
An add-on to our SAMplicity One, MOT and Plus offerings, quickly diagnose your ability to migrate your resources to the cloud.
In collaboration with law firm Addleshaw Goddard, ensure the legality of your SAM programme and get assistance with any contract disputes.
Available as standard with SAMplicity Plus, ensure you're compliant if you're unexpectedly audited by a vendor.
We've teamed up with some of the forefront experts in licensing knowledge so you can teach yourself to be an expert too.
Stumped by the continually evolving complexities of SAM? Join us for one of our comprehensive courses, either in-person or online.
It’s chock full of useful advice, exclusive events and interesting articles. Don’t miss out!