Most VMware users still “actively reducing their VMware footprint,” survey finds
Most VMware users still “actively reducing their VMware footprint,” survey finds
CloudBolt's study has found that VMware are still shedding customers since Broadcom's acquisition - but are maximising value from those who remain.
Published on 20th February 2026
More than two years after Broadcom took over VMware, the virtualisation company’s customers are still grappling with higher prices, uncertainty, and the challenges of reducing vendor lock-in.
CloudBolt Software have released a report, “The Mass Exodus That Never Was: The Squeeze Is Just Beginning” that provides insight into those struggles. CloudBolt is a hybrid cloud management platform provider that aims to identify VMware customers’ pain points so it can sell them relevant solutions. In the report, CloudBolt said it surveyed 302 IT decision-makers (director-level or higher) at North American companies with at least 1,000 employees in January. The survey is far from comprehensive, but it offers a look at the obstacles these users face.
Broadcom closed its VMware acquisition in November 2023, and last month, 88 percent of survey respondents still described the change as “disruptive.” Per the survey, the most cited drivers of disruption were price increases (named by 89 percent of respondents), followed by uncertainty about Broadcom’s plans (85 percent), support quality concerns (78 percent), Broadcom shifting VMware from perpetual licenses to subscriptions (72 percent), changes to VMware’s partner program (68 percent), and the forced bundling of products (65 percent).
When Broadcom bought VMware, some customers shared horror stories about receiving quotes that showed prices increasing by as much as 1,000 percent. CloudBolt’s survey paints a more modest picture. Fourteen percent of respondents said their VMware costs have at least doubled, while 12 percent reported increases of 50–99 percent, 33 percent reported increases of 24–49 percent, and 31 percent reported increases of less than 25 percent.
Despite survey participants suggesting smaller price hikes than originally anticipated under Broadcom, companies are still struggling with the pricing changes. Eighty-five percent are concerned that VMware will become even more expensive, according to CloudBolt’s survey.
Migrations are ongoing
Broadcom introduced changes to VMware that are especially unfriendly to small- and-medium-sized businesses (SMBs), and Gartner previously predicted that 35 percent of VMware workloads would migrate else by 2028.
CloudBolt’s survey also examined how respondents are migrating workloads off of VMware. Currently, 36 percent of participants said they migrated 1–24 percent of their environment off of VMware. Another 32 percent said that they have migrated 25–49 percent; 10 percent said that they’ve migrated 50–74 percent of workloads; and 2 percent have migrated 75 percent or more of workloads. Five percent of respondents said that they have not migrated from VMware at all.
Among migrated workloads, 72 percent moved to public cloud infrastructure as a service, followed by Microsoft’s Hyper-V/Azure stack (43 percent of respondents).
Overall, 86 percent of respondents “are actively reducing their VMware footprint,” CloudBolt’s report said.
“The fear has cooled, but the pressure hasn’t—and most teams are now making practical moves to build leverage and optionality—even if for some that includes the realisation that a portion of their estate never moves off VMware,” Mark Zembal, CloudBolt’s chief marketing officer, said in a statement.
While bundled products, fewer options, resellers, and higher prices make VMware harder to justify for many, especially SMB customers, migration is a long process with its own costs, including time spent researching alternatives and building relevant skills. CloudBolt’s reported multi-platform complexity (52 percent) and skills gaps (33 percent) topped the list of migration challenges.
“As organisations diversify away from VMware, they inherit the operational burden of managing multiple platforms with different operational and governance models,” the report reads.
While companies determine the best ways to limit their dependence on VMware, Broadcom can still make money from smaller customers it doesn’t deem necessary for the long term.
“Their strategy was never to keep every customer,” CloudBolt’s report says. “It was to maximize value from those still on the platform while the market slowly diversifies. The model assumes churn and it’s built to make the economics work anyway. Broadcom has done the maths — and they’re fine with it.”